3. Objectives:
▪ Examine the differences between social media platforms
▪ Evaluate effectiveness of current social media profiles and revise them in line
with current practises
▪ Compare social media marketing strategies
▪ Use key metrics to analyse social media performance
Slide 3
7. Slide 7
3.6
BILLION
Over 3.6 billion people use social
media worldwide, a number
projected to increase to nearly 4.41
billion by 2025.
- Statista
71
PER CENT
71% of consumers who have had a
positive experience with a brand
on social media are likely to
recommend the brand to their
friends and family.
- Global Web Index
54
PER CENT
54% of social browsers use social
media to research products.
- Nielsen
8. Brands successfully engaging on social media:
▪ Airbnb uses Instagram to
share compelling stories of
hosts and travelers,
showcasing the unique
experiences available
through their platform.
▪ John Lewis & Partners
leverages X and Facebook to
offer outstanding customer
service, addressing inquiries,
concerns and feedback with
speed and empathy. Their
proactive approach to customer
care on social media sets a
high standard for retail
excellence in the digital age.
▪ Nike’s #JustDoIt campaign
on TikTok encouraged users
to share their fitness
journeys, creating a massive
community of brand
advocates.
Slide 8
www.instagram.com/airbnb/
www.facebook.com/johnlewisretail
www.twitter.com/JohnLewisRetail
www.tiktok.com/@nike
