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Introduction to Social Media for Businesses.pptx
Objectives:
▪ Examine the differences between social media platforms
▪ Evaluate effectiveness of current social media profiles and revise them in line
with current practises
▪ Compare social media marketing strategies
▪ Use key metrics to analyse social media performance
Slide 3
Slide 4
Slide 5
Slide 6
What can social media do for your business?
Slide 7
3.6
BILLION
Over 3.6 billion people use social
media worldwide, a number
projected to increase to nearly 4.41
billion by 2025.
- Statista
71
PER CENT
71% of consumers who have had a
positive experience with a brand
on social media are likely to
recommend the brand to their
friends and family.
- Global Web Index
54
PER CENT
54% of social browsers use social
media to research products.
- Nielsen
Brands successfully engaging on social media:
▪ Airbnb uses Instagram to
share compelling stories of
hosts and travelers,
showcasing the unique
experiences available
through their platform.
▪ John Lewis & Partners
leverages X and Facebook to
offer outstanding customer
service, addressing inquiries,
concerns and feedback with
speed and empathy. Their
proactive approach to customer
care on social media sets a
high standard for retail
excellence in the digital age.
▪ Nike’s #JustDoIt campaign
on TikTok encouraged users
to share their fitness
journeys, creating a massive
community of brand
advocates.
Slide 8
www.instagram.com/airbnb/
www.facebook.com/johnlewisretail
www.twitter.com/JohnLewisRetail
www.tiktok.com/@nike
Slide 9
▪
▪
▪
▪
Slide 10
Slide 11
•
•
•
•
Slide 12
•
•
•
•
Slide 13
•
•
•
•
Slide 14
•
•
•
•
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
01
02
03
04
•
•
•
•
Slide 20
•
•
Slide 21
@cstagehair
@centrestagehair
@cshair
@centrestagehair
@centrestagehair
@centrestagehair
•
•
•
•
Slide 22
website
contact
emojis
location
what you do
connections
tagline
additional information
website
•
•
•
•
Slide 23
Slide 24
Slide 25
•
•
•
Slide 26
•
•
•
Slide 27
•
•
•
•
Slide 28
Slide 29
1
2
3
Slide 30
Slide 31
▪
▪
▪
Slide 32
Definition
Engagement
Rate
Impressions
Reach
Importance
Followers
Slide 33
Slide 34
▪
▪
▪
▪
▪
Slide 35
Introduction to Social Media for Businesses.pptx

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