Are U Ready to Move?


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Presentation of Mr. Johnny Wong, Director, Hotmob Limited of NGO 2.0 Forum

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Are U Ready to Move?

  1. 1. <ul><li>Presentation by </li></ul><ul><li>Johnny Wong </li></ul><ul><li>Hotmob Limited </li></ul><ul><li> </li></ul><ul><li> </li></ul>NGO 2.0 Forum 2009
  2. 2. The Right Channel for Right Campaign?
  3. 3. The numbers tell: The Media is Definitely Changing
  4. 4. Over 11 million mobile subscribers in Hong Kong Mobile Penetration over 167.8% (figures provided from OFTA) 4 millions of 2.5G and 3G services (figures provided from OFTA)
  5. 5. Average 44MB of data used with a web-connected phone and total 147,000 GB was used in a month (January 2009), 14 times more than data usage in January 2007 (figures provided from OFTA) +500,000 iphone users in HK + 900,000 apps in App Store worldwide (figures provided from Apple Inc.) Global Adspend on Mobile will reach US$913.5M in 2009 and forecast to US$13B by 2013 (report provided from GARTNER)
  6. 6. Why mobile ? <ul><li>1. Mobile Penetration = TV + Computer </li></ul><ul><li>SmartPhone is HOT! </li></ul><ul><li>Change of User Behavior and Generation </li></ul><ul><li>4. Data Tariff Plan is more affordable </li></ul><ul><li>5. More awareness of mobile marketing </li></ul><ul><li>Targeted Measurable results (ROI) </li></ul><ul><li>Anytime anywhere </li></ul>
  7. 7. How to make people engaged via Mobile ?
  8. 8. Methodology: Social Media on the MOVE <ul><li>The power of your peer group </li></ul><ul><li>A place to show up </li></ul><ul><li>No boundaries </li></ul><ul><li>Rich Media </li></ul><ul><li>Cost effective </li></ul><ul><li>Do it WISELY! </li></ul>Entity
  9. 9. Methodology: Instant Engagement Solutions <ul><li>The effectiveness of direct marketing </li></ul><ul><li>Location text messages </li></ul><ul><li>Direct-Dial-Out for enquiry </li></ul><ul><li>Link to mobile site </li></ul><ul><li>Downloadable </li></ul><ul><li>User data acquisition </li></ul><ul><li>Green and Targeted </li></ul><ul><li>Increase awareness instantly </li></ul>
  10. 10. Methodology: Display Advertising <ul><li>Call for immediate action </li></ul><ul><li>Direct – Dial Out </li></ul><ul><li>Acquire personal information such as email or </li></ul><ul><li>phone number </li></ul><ul><li>Link to mobile site </li></ul><ul><li>Divert to App Store for download </li></ul><ul><li>Mobile transaction </li></ul><ul><li>Commercial or personal support </li></ul>
  11. 11. Methodology: New Media Identity <ul><li>An extension to your EXPOSURE </li></ul><ul><li>capture people who are mobile </li></ul><ul><li>provide relevant information, e.g. locations, offers etc. </li></ul><ul><li>short clips video contents </li></ul><ul><li>handset independent </li></ul> VS
  12. 12. Methodology: Mobile Application <ul><li>New Format of mobile marketing </li></ul><ul><li>Over 2.5B apps downloaded from app </li></ul><ul><li>store </li></ul><ul><li>Customize functionality to match with </li></ul><ul><li>each entity identity </li></ul><ul><li>In-app notification </li></ul><ul><li>Easy development, application and </li></ul><ul><li>distribution </li></ul>
  13. 13. Case Studies: The Power of Mobile Banner 1% - 7% Click Through Rate
  14. 14. Promotion Period Case Studies: The Power of Mobile Banner 10 times downloaded rate increased
  15. 15. Case Studies: The Power of Mobile Banner 10.Sep, 09 (Rank 8) 11.Sep, 09 (Rank 6) 13.Sep, 09 (Rank 3) Rank to Top 3 from 100 within 4 Days
  16. 16. More Fun? Augmented Reality demonstration on mobile Location Base Information User Interaction Visualized information
  17. 17. The difficulty is not the way to do, it’s about the action you take! Are you ready to MOVE?