2. Key Responsible
22
CAMPAIGNPROGRAM
• Partner TRX Monitoring
• CreateReport & Analyze
• Post Report Campaign
CATEGORY ACTIVITY
PERFORMANCE
NEW PARTNER ACQUISITION
1
3
2
• CreateRetail Brief
• CreateMedia Plan Timeline
• Submit Media Plan (SMSBC,LBA,SOSMED,Interstitial Page,
Floating Banner)
• Coordinationwith Partner toHelp Create Media Plan &
Material Promo
• Coordinationwith Team CR& Touchpoint
• Submit Non PR/PO, Invoice from Partner
• CreatePKS withTeam Legal
• Request Dompul
• Support IT Connection
• Inform toTeam Supply
• Advertise New partnerto XL Subscriber
3. Success Campaign Program (1/2)
3
Program Campaign:
HARBOLNAS 12.12
Key Headline:
• ELEVENIA : 8% for Reload 100K, 200K, 300K,
500K, 1Mn
• LAZADA: 88% for Reload 100K
• MATAHARIMALL: Autoreload 100K & 200K
will be top up every month for 12Month
Achievement:
• Elevenia & Lazada on this day stock
“SOLD OUT”
• Mataharimall 20 Regristred Number
Personal Contribution:
Communication Media Support :
• SMSBC
• Social Media (FB, Twitter, Line)
4. Success Campaign Program (2/2)
4
Program Campaign:
SWAP USIM 4GLTE
Key Headline:
• Exchange Old 3G Simcard with New
4GLTE USIM at Bhinneka.com
• Free eCoupon Bhinneka 100K
Achievement:
• There are 50 person in average whom
exchange there usim everyday
Personal Contribution:
Communication Media Support :
• SMSBC
• LBA
• Social Media (FB, Twitter, Line)
• Interstitial Page
• Floating Top & Center Banner
5. Activity Prepare Program
5
Retail Brief Social Media Request
Report Monthly
Request Dompul New
Partner
Media Order Interstitial Page/Floating
Banner
6. Review Project Start to End – (DOKUWALLET)
6
Negotiation with Doku
Team
Closing Program
after partner receive
payment. Continue to
create another
program
Create Program to
support revenue XL and
to increase traffic at
online partner
IT Connection & Testing
Quota
Create PKS Document
( Working with Legal
Team)
Monitoring & Report
Program
Partner Sent Invoice after
XL doing reconcile of
program result, Submit
Invoice & NON PR/PO to
Finance
1
2
3
4
5
67
7. (POST PROGRAM) Promo Launching New Partner :
Dokuwallet
Period 16-31 Mar - 2016 (16 days)
7
Promo Content Achievement
Mechanism
Target
Insight
Media
PromoEvery Purchased on Dokuwallet.com
will get discount :
1. 100K , 200K, 300K reload will get
10% discount
2. This offer applied for limited
quota
3. 1 (one) Dokuwallet member can
only buy 3 transaction in a day
4. Available on Dokuwallet web &
app
Partner:
• Website
• Social Media
• Mobile Marketing
This Program is not success 100%, because less
number of custmer that aware about this program
XL :
• SMSBC
• Social Media
• Interstitial Page
100K 300K200K
50
13
70
5
105
5
-74%
-93%
-95%(in Mio)
Target
Revenue
