1. COLLEGE STUDENTS:
SUB POP RECORD’S
SOLUTION
A Digital Strategy Focusing on the Right
Generation

2. Executive Summary
 Music’s Presence Online
 Traditional advertising won’t cut it
 Switch to Social Media
 2 Part Strategy

3. Main Objective
 Increase sales
 Increase traffic
 Increase Awareness

4. Target Audience
 18-24 Demographic
 Young Adults
 College Students

5. Part One: Online Presence
 Create a strong presence on Facebook and
Twitter
 Use Sub Pop Record’s page to comment on
client’s pages
 Tweet useful, intriguing, important messages
related to clients

6. Part One: Online Presence
 Google AdWords
 Targeting the music scene
 Using indirect keywords such as;
indie, grunge, tour and concert.
 Usingdirect tags with clients; The Postal
Service, Nirvana

7. Building Relationships
 Essential to Part One
 Constantly monitoring sites

8. Part Two: Mobile Presence
 Importance of the Mobile Market
 Building an App
 Include useful information on bands
 Ability to buy directly from app
 Make it free

9. Budget
 App Budget
 $30,000/6 weeks
 Social Media Maintenance
 $4,500/ month

10. Performance Indicators
 Increase of play time on radio
 Increase of album/ticket sales
 Gaining “followers” or “likes”