The document discusses several digital products created by Creative including: - Shenbi Android app for learning Chinese characters with stroke demonstrations and audio. - ZiiBoook e-book apps and software with a library of over 1 million books for reading on devices and sharing with friends. - Creative Webcam Center software selected by Dell to replace older webcam software, delivering 3.2 million copies through April 2008 and generating $4 million in revenue. The document provides details on the design process for some of the products from concept brainstorming and wireframing to visual mockups and final UI design refinement with developers.

1. portfolio
chong kin fui

2. Ericsson A3618 Mobile Phone
• Entry level mobile phone
• Launched in 2001, worldwide market
• Compact size, soft curvatures make it easy to hold & slip easily
into pocket

3. Sound Blaster Extigy
• World first External Sound Card.
• Hook-up to your PC or notebook with the hassle-free external USB connection.
• Experience high-definition audio with 24-bit multi-channel performance with
100dB SNR clarity. Award:
• Transform your PC into a home-theater system with Dolby Digital 5.1 • Top Pick of CES, 2002
• CNET 2002: Digital Audio Category
surround sound.

4. Nomad Jukebox Zen
• Portable Hard-drive Music Player
• Compact size with a big storage, 20GB worth of music in
your hand
• Stylish Aluminum casing design Award:
• Intuitive UI for quick search of music over thousands Aufregendstes Design by PC Welt Laser Award
of songs
2003, Germany

5. ZEN MICRO
• Portable Music Player
• Best of Show: Digital Life 2004, New York.
• Best of CES: Audio To Go Category 2005, Zen Micro Photo.
• 2005, over 1.4 million units of Zen Micro sold in half a year,
the highest gain for Creative Hard Drive MP3 products. Best of DigitalLife
• Defined Zen Branding for Creative MP3 products. 2004 Winner

6. ZEN MICRO
“Zen is a Bowl that contained music”
Design direction 2 sketches

7. ZEN MICRO
“Zen is a Bowl that contained music”
Ergonomically designed back differentiate itself from competitor
All round light guide separate the holding surfaces from the in-putting surfaces
Ripples on Zen’s resembles the meaning of music resonance through the air
surround us. Interchangeable battery attacks on competitor’s weak battery lifespan.

8. ZEN MICRO
MICRO
“Zen is a Bowl that contained music”
Ergonomically designed back differentiate itself from competitor
All round light guide separate the holding surfaces from the in-putting surfaces
Ripples on Zen’s resembles the meaning of music resonance through the air
surround us. Interchangeable battery attacks on competitor’s weak battery lifespan. Best of DigitalLife
2004 Winner

9. ZEN MICRO
MICRO
Best of DigitalLife
2004 Winner
• Best of Show: Digital Life 2004, New York
• Best of CES: Audio To Go Category 2005, Zen Micro Photo
• 2005, over 1.4 million units of Zen Micro sold in half a year,
the highest gain for Creative Hard Drive MP3 products
• Defined Zen Branding for Creative MP3 products

10. ZEN MICRO PHOTO
• Best of Show: Digital Life 2004, New York.
• Best of CES: Audio To Go Category 2005, Zen Micro Photo.
• 2005, over 1.4 million units of Zen Micro sold in half a year,
the highest gain for Creative Hard Drive MP3 products.
• Defined Zen Branding for Creative MP3 products. Audio To Go
2005 Winner

12. ZEN Vision:M
• Portable Hard-drive Media Player
• Playback music, photo, radio & video
• Compact size, brilliant display
• Comes in 5 different colours
• Intuitive Vertical scroll UI for quick search of music
over thousands of songs
• Achieved a record production volume of 150,000/month for the Best of CES
1.8”hard-drive category in Q4 2006 2006 Winner winner 2006

13. ZEN Vision:M
• Portable Hard-drive Media Player
• Playback music, photo, radio & video
• Compact size, brilliant display
• Comes in 5 different colours
• Intuitive Vertical scroll UI for quick search of music
over thousands of songs
• Achieved a record production volume of 150,000/month for the Best of CES
1.8”hard-drive category in Q4 2006 2006 Winner winner 2006

14. ZEN Vision Media Player
• Music + photo + radio + video
• Hard disk Portable Media Player
• Watching movies on the go
• Brilliant display for video & photo viewing winner 2006

15. ZEN V
• Music, photo, radio, video - in style
• Flash base Portable Media Player
• Zen V & Zen V Plus achieved a record of 2.5 million shipped in 2006
• Ergonomically design in glossy black with subtle colour highlights Editorʼs Choice 2006

18. Creative Multi Media Speakers
• Selections of Multi-media speakers
• Assist Creative to achieve world leadership in multi-media speakers
market in 2005

19. Creative Multi Media Speakers
• Selections of Multi-media speakers
• Assist Creative to achieve world leadership in multi-media speakers
market in 2005

20. Creative Multi Media Speakers
• Selections of Multi-media speakers
• Assist Creative to achieve world leadership in multi-media speakers
market in 2005

21. Creative Multi Media Speakers
• Selections of Multi-media speakers
• Assist Creative to achieve world leadership in multi-media speakers
market in 2005

22. Creative Multi Media Speakers
• Selections of Multi-media speakers
• Assist Creative to achieve world leadership in multi-media speakers
market in 2005

23. Creative Multi Media Speakers
• Selections of Multi-media speakers
• Assist Creative to achieve world leadership in multi-media speakers
market in 2005

24. inPerson Video Conferencing Device
A revolutionary breakthrough in video conferencing. Enhance one-on-one and
small group meetings with high quality video and audio effects. The portable,
lightweight and wireless inPerson was designed to help user increase productivity
and reduce business traveling. It also improves overall communications at a
dramatically lower cost as compared with past generation video conferencing
systems.

25. Live!Cam Optia AF Webcam
• Auto Focus Webcam
• Low profile with closer eye-to-eye ratio for receiving end
• Multi-purpose stand suits both LCD & CRT displays

26. Live!Cam IM Pro Webcam
• Mid range Webcam
• Multi-purpose stand suits both LCD & CRT displays

27. Vado Pocket Video Camera
• Slimmest Video Camera in the market
• Flexible USB arm connects to any difficult port
• Aim, shoot & upload to Youtube to share with friends with ease

28. Vado HD Pocket Video Camera
• Compact HD Pocket Video Camera
• Simple, intuitive one touch recording button recording
with up to 1280 x 720p HD resolution for video
• Aim, shoot & upload to Youtube to share with friends with ease

29. Vado HD Pocket Video Camera
• Compact HD Pocket Video Camera
• Simple, intuitive one touch recording button recording
with up to 1280 x 720p HD resolution for video
• Aim, shoot & upload to Youtube to share with friends with ease

30. Live!Cam Socialize HD
• Auto Focus Webcam
• Low profile with closer eye-to-eye ratio for receiving end
• Multi-purpose stand suits both LCD & CRT displays

31. Simba Tablet
• 10 inch Android tablet
• Revolutionary dual mode transflective & reflective display
consume 10x less power compare to conventional LCD
• Capture 3D picture & video

32. Simba Tablet
• 10 inch Android tablet
• Revolutionary dual mode transflective & reflective display
consume 10x less power compare to conventional LCD
• Capture 3D picture & video

33. Simba Tablet
• 10 inch Android tablet
• Revolutionary dual mode transflective & reflective display
consume 10x less power compare to conventional LCD
• Capture 3D picture & video

34. digital portfolio
chong kin fui

35. Digital products and physical products are the same...they must
drive a clear brand statement and create a sense of relevance for the consumer. As
such, we develop digital products - websites, on-screen interface, device UI - in
exactly the same manner as we develop physical products: by assessing user needs
and finding compelling, unique solutions for business, technical and market
opportunities.

36. Shenbi Android Apps
setting up
book shelves
contents
home
Learn how to write Chinese characters skillfully with the PlayChinese Shenbi Application. With a
total of 2525 character exercises to play and learn with, you will be a master of the Chinese
language in no time!
Breeze through Chinese newspapers, books and more. Reading Chinese is just as easy as that!
2525 characters is all you will need to learn.

37. Shenbi Android Apps writing
point system
Bilingual Dictionary
• Self-directive Chinese learning application on Creative Android platform
• Enable with stroke demonstrations
• Audio playback on characters pronunciations
• Bilingual dictionary built in

38. ZiiBoook Android Apps
my library
• E-book reader for Creative Android platform
• 1.3 million books in the ZiiStore library
• E-reading on the go
• Intuitive UI for quick search of titles over million
of books

39. ZiiBoook Android Apps
ZiiBoook widget
reading controls
• E-book reader for Creative Android platform
• 1.3 million books in the ZiiStore library
• E-reading on the go
• Intuitive UI for quick search of titles over thousands
of books

40. ZiiBoook PC Apps
Explore the world of reading with ZiiBoook - The gateway to a
library of more than 1 million books and growing! Share your
favourite books and discuss them over video calls in the comfort of
your home.

41. ZiiBoook PC Apps
Millions of books for you to download to keep and share.
thumbnail view
• ZiiStore Library with 1.3 million books
• Read multimedia rich books
• Realistic 3D flipping reading experience
• Live sharing books with friends & reading together via
internet
• Cross referencing pages just like reading the real book

42. ZiiBoook PC Apps
reading with
your friends
across
internet
•Leverage on ZiiMeet video conferencing technology, ZiiBoook
enable its user to read books with friends across oceans via internet
and share a book with them instantly.
• Enjoy realistic 3D flipping reading experience on
your computer

43. Creative Webcam Center
Goals:
• Become trendy companion for PC video conferencing experience
• Maintain leadership in web cam software technology & features
• Ease of use
Results:
• Selected by Dell for its WebCam Center Software.
• 3.2 millions copies of software delivered to Dell by
Apr 2008, 50% up in year to year comparison.
• Generated US$4 millions revenue in 1st half of year 2008.
• Replaced older generation Creative Live!Cam software in mid 2008.

44. Creative Webcam Center design workflow
•After thorough examinations & consolidations of the research findings with input
from the client’s feedback, the designers worked closely with the marketing &
,
engineering team to define the Project Pillars
Pillars.

45. Creative Webcam Center design workflow
• Conduct of Concepts Brainstorming on achieving Best Compatibility with VOIP
softwares and Best Usability experience for users.

46. Creative Webcam Center design workflow
• The design team consolidate, select and combine the best ideas that will
enable the design proposal to meet the project pillars defined by both the
design and marketing team.

47. Creative Webcam Center design workflow
• Wireframes development for each usage features.

48. Creative Webcam Center design workflow
• Functions sorting exercise was conducted to enabled potential users to influence
the final menu structure and naming.

49. Creative Webcam Center design workflow
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• Wireframes for study product features & its relationship hierarchy
.

50. Creative Webcam Center design workflow
• Visual Mood Board for Graphic User Interface art direction.

51. Creative Webcam Center design workflow
LiveCam Suite design proposal direction 2
webcam console
webcam center
settings
• Working with the Graphic UI team to propose the look & feel of the User
Interface.

52. Creative Webcam Center design workflow
Refined proposal
Refined proposal
(drop down)
Current proposal
Final proposal
Video/Photo capture
My recordings
Security Effects
Time lapse video Settings
• Working closely with the developer to refine LiveCam Console design
proposal on multiple rounds of prototyping.

53. Creative Webcam Center design workflow
Video capture screen
LiveCam Console chosen proposal

54. Creative Webcam Center design workflow
LiveCam Center final UI design
• Preparation for the final slicing of UI skins for the software developer for product
launch.

55. Creative Webcam Center
Final product look and feel.

56. Dell Webcam Center
OEM project
Results:
• Selected by Dell for its WebCam Center Software.
• 3.2 millions copies of software delivered to Dell by
Apr 2008, 50% up in year to year comparison.
• Generated US$4 millions revenue in 1st half of year 2008.

57. the end