This Marketing Strategy was based on a Sasko Case Study. The strategy contains fundamentals in applied marketing strategy. Looking at the situational analysis (macro,market,micro enviroment),SWOT,KSF,ojectives,future strategy,action plan,budget and controls. You find very little information on social media communications as the plan starts in 2002 and ends in 2006. I had slipped in a sample on the social media section but this is a draft concept for a reason as many apps such as facebook were developed later. There is also a timeline and a sample watermark across, this was to show situational analysis in presentation form.