1. FACEBOOK: GM
FINANCIAL CAREERS
This project was a collaboration between GM Financial’s
Communication, Human Resources and Legal departments. In an
effort to expand the company’s recruitment methods, executives
approved a GM Financial Careers Facebook page to promote the
company, its business and its employment opportunities.
Integrating social
media into GM
Financial’s
recruiting strategy

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WHAT ARE WE TRYING TO ACCOMPLISH?
New
recruitment
techniques
One portal
for all
information
Faster
posting
capabilties
User
friendly
Quick
turnaround
responses
Encourage
user
interaction
Post events
and new
jobs

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WHAT METHOD DID WE SELECT?
Basic LaunchPhase 1
•Launch the following sections: "Company," "Join the Team," "Career
Paths" and "Social Media Conduct"
•Company info, job opportunities, job and department descriptions
Employee VignettesPhase 2
•Roll out "Employee Vignettes" -- text and photos only -- section with
short testimonials on what GMF employees love about the company
•Integrate Twitter into Facebook page, begin utilizing Twitter
VideoPhase 3
•Add short video testimonials to "Employee Vignettes" section -- receive
list of potential interviewees from HR
•Integrate CareerBuilder application into "Join the Team" section

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WHO IS INVOLVED?
REVIEWS AND APPROVALS
Human
Resources
Legal
Writers
and Editors
Graphic
Designers
Web
Developers
Communication
Chris Choate
EVP Chief Financial Officer
Mark Hernandez
AVP Internal
Communication and Brand
Management
Chrissy Heinke
AVP Public Relations and
Communication
Human
Resources
Nancy Smart
SVP Human Resources
DeeAnne Row
Recruiting Manager
Kristy Minter
Recruiting Coordinator
Legal
Mike May
EVP Chief Legal Officer and
Secretary
Marci Mancuso
VP Associate Counsel

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DEMO SCREENSHOTS

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THE BASICS
Definitions
 Custom Page – A custom page refers to each page that was individually created for
the GM Financial Careers Facebook site. For instance, there are four custom pages:
“Company,” “Join the Team,” “Career Paths” and “Social Media Conduct.”
 Tabs – Tabs are listed within the custom page. For example, within the “Company”
page, there are three tabs: “Profile,” “Culture” and “Benefits.”
Custom pages on the GM Financial Careers Facebook site include:
 Company
 Join the Team
 Career Paths
 Social Media Conduct
Facebook-generated pages include:
 Photos
 Events
 Likes
 Notes*
 Videos*
 Groups*
*Pages listed in Italics are not on the Favorites list on the Facebook site. In other words,
the public won’t be able to see them unless we choose to add them later.

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GENERAL GUIDELINES
Some food for thought …
 Remember, when you are logged into Facebook as yourself, all your posts on the GM
Financial Careers Facebook site will show up as though GM Financial Careers is
posting.
Things we encourage:
 Keep the GM Financial Careers Facebook site looking fresh. For best results and
optimum utilization, create new Wall posts at least three or four times a week (does
not need to be in the same day). Cover photos and imagery should be switched out
every few weeks or so.
 Respond to users’ comments and posts within a timely manner, preferably within 24
hours.
 When responding to users’ comments and posts, use a conversational and friendly
tone, but also be direct and to the point.
 Post other items in addition to employment opportunities. Post photos, links to
helpful websites and blogs, etc. Also consider posting GM Financial-related articles
from AmeriNews and those listed under “Dealer Newsroom” on GM Financial’s
dealer website.
 Keep photo albums up-to-date. For instance, when new issues of GMF 360 are
released, upload photos from the “All Across GM Financial” section to the
corresponding Facebook photo album.
Things we discourage:
 Over-posting or posting too frequently, as in too many posts in one day. An
overwhelming amount of posts for one day could discourage users from using our
Facebook site.
 Posting personal information, photos, content, etc. on to our GM Financial Careers
Facebook site.

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HUMAN RESOURCES TEAM
Role: Create Wall posts (e.g. employment opportunities, shared links, etc.) for the GM
Financial Careers Facebook site; continuously update content on the Facebook Wall,
Timeline and Events section; upload photos from recruiting events, GM Financial
activities, etc.; create conversational, back-and-forth interaction and discussion with users
and interested parties.
Editing: For changes or edits to any of the custom pages, please contact the
Communication department. Because each page is coded individually, it is imperative that
edits go through the Communication team to ensure that nothing becomes “broken”
within the source code – which would inevitably result in the GM Financial Careers
Facebook site no longer working properly. The Communication team will make the
specified edits within the code on Facebook.
Revisions to any of the following within the custom pages should go to the
Communication team:
 Text (wording and formatting)
 Photos and graphics
 Footers

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COMMUNICATION TEAM
Role: Make edits to permanent content (e.g. custom pages, footers, etc.); make suggestions
regarding messaging and branding; provide guidance on how to respond appropriately to
users; act as mediator for the Facebook page.
Editing: To make edits to any of the custom pages in Facebook, specific instructions have
been outlined to make the process easier and to mitigate risk of “breaking” the source
code. (Note: It’s preferred but not required to have an understanding of basic HTML.
Please review our Common HTML Rules and Tags document before proceeding.)
1. Visit the GM Financial Careers Facebook page and click on one of the custom pages
that you would like to edit.

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2. Click on “Settings” at the top of the custom page.
3. In a new browser window, visit www.onlinehtmleditor.net. This is an external
online HTML editor and it will be helpful when making edits to the Facebook page.
Any mistakes made in the external editor will not affect the look of the custom page
until the edits are made in the Facebook editor.

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4. Click back over the Facebook page. In the source code box, select all (Ctrl+A) of the
text, and copy (Ctrl+C) and paste (Ctrl+V) it into the external online editor. Once you
have copy and pasted the source code into the online editor, the second box below
should show you the image, text, etc. for the custom page you are editing.

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5. Make all changes in the external online editor. As you type your edits, you should
see these edits being made to the custom page in the box below. (Please review the
Common HTML Rules and Tags document for assistance.)
6. Once all edits have been made, and you have ensured that the custom page looks
exactly how you want it to look, select all (Ctrl+A) of the text, and copy (Ctrl+C) and
paste (Ctrl+V) it back into the source code box on Facebook.
7. Click “Save Settings” at the bottom of the “Settings” page.
8. Go to the top of page and click “View Page.” You should see your changes made.
If at any time you have questions regarding this process, please do not hesitate to ask
Rachel Wilcox (Ext. 27418) or Steven Palmer (Ext. 27053).

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CONTACTS
Human Resources
DeeAnne Row, Recruiting Manager....................................................................................................................817-525-6703
Kristy Minter, Recruiting Coordinator.................................................................................................................817-525-6681
Communication
Chrissy Heinke, AVP Public Relations and Communication ...............................................................................817-302-7069
Mark Hernandez, AVP Internal Communication and Brand Management ........................................................817-302-7136
Heidi Heck, Communication Manager................................................................................................................817-302-7690
Phil Navarrette, Communication Specialist II .....................................................................................................817-302-7429
Kimmy Daycock, Communication Specialist .......................................................................................................817-302-7692
Steven Palmer, Graphic Design Specialist I ........................................................................................................817-302-7059
Rachel Wilcox, Web Content Developer.............................................................................................................817-302-7418