2. P R O D U C T L I S T I N G
O P T I M I Z A T I O N
Optimizing your product listing
includes competitor analysis,
keyword discovery, and optimizing
listing text and image content to
rank more highly in Amazon
searches.
3. C O M P E T I T O R A N A L Y S I S
Before you start your product listing, it is
advisable to gather information about
your competitor's listing so you know
where to position yourself. List down
what are the main questions buyers ask,
the most helpful reviews, and the most
negative keywords.
4. We can extract keywords using software
tools (Helium 10), PPC search term reports,
brand analytics, amazon search bar results,
and reviews. Once, the relevant and related
keywords are extracted, these will be added
to the product title, product features,
product description, enhanced brand
content, and back-end.
S E A R C H E N G I N E
O P T I M I Z A T I O N
5. Organically show the product in search engine
result page
01
Increase Click-through Rate
02
Higher Conversion Rate
03
Increased Sales
04
O P T I M I Z E D P R O D U C T
L I S T I N G
Increased Rank
05
6. Title
Backend Keywords
(Search terms and Subject Matter)
Images
Bullet Points
I M P O R T A N T P A R T S T O
P L A C E K E Y W O R D S
Product Description
Enhanced Brand Content or
A+ content
7. To fully optimize your product listing,
make sure to use Helium 10 tools like
Frankenstein, Scribbles, and Listing
Builder.
U S E H E L I U M 1 0 P R O D U C T
L I S T I N G T O O L S
8. Product Listing is both a science and an art. You need someone who has
good analytical, and critical thinking to analyze data and keywords. Then,
someone who has good copywriting skills to capture the buyer's attention
producing higher sales, rank and PROFIT.
