This document provides information on optimizing product listings on Amazon. It discusses conducting competitor analysis to understand what keywords and content resonate with buyers. Keywords can be extracted from various sources and added throughout the listing. Optimizing titles, images, descriptions and other elements can increase search engine ranking and lead to higher click-through, conversion and sales. Tools from Helium 10 can help optimize listings by analyzing data and suggesting keywords. Hiring an expert can provide both analytical and copywriting skills to improve listings.