Online Branding

726 views

Published on

Method of Branding your company through Internet with a network of branding sites on strategic keywords.

For more information: info@tijba.nl

www.tijba.nl

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
726
On SlideShare
0
From Embeds
0
Number of Embeds
108
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Branding

  1. 1. ONLINE BRANDING COMPANY OF THE YEAR Presentation by Teije Bakker
  2. 2. There is a problem, everyone is Googling you. 2
  3. 3. There is an opportunity, everyone is Googling you. 3
  4. 4. 89 % of buyers find it appropriate to consider professional online data in assessing companies They too Google your company! Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html 4
  5. 5. a word about branding: in the world, “It‘s not about who you know, “ it‘s about people knowing your company. 5
  6. 6. Brands are memorable, powerful, and a source of differentiation in your market Before one can build a brand online, one must have a presence there! Today, your virtual profile is just as valuable as your companies skills and knowledge 6
  7. 7. Seeking industry opinions: 334 Top managers from the consulting company Lachner Aden Beyer & Company (LAB) 7
  8. 8. Of 334 LAB managers polled. . .  71%: say that their brand in the internet is important or very important  33.2% control and update regularly what information is available about them on the internet  90% are convinced that the importance of the digital brand will grow in significance over time 8
  9. 9. Your own network of websites is. . .  Today: an advantage  Tomorrow: a necessity 9
  10. 10. However. . .  Simply being present around the internet is not enough:  Do you control information & visibility of your company name and associated products?  Either you are a collage of loosely related or irrelevant search data, or you are a brand.  A Google search of a typical companies‘s name returns:  Online directories  LinkedIn company profile  SPAM 10
  11. 11. Branding. . . 11
  12. 12. Bigmachines Sofon 12
  13. 13. 13
  14. 14. Step 1 in the future of branding  A network of websites on target keywords  High level of control over content and layout  Good visibility and presence in the Internet Control the #1 result on Google 14
  15. 15. Brand + Company  Brands within a company have their own personalities, qualities, and activities  Brands and their company are perceived together  Reputation management and brand building by small brand websites helps their company and vice-versa  Brands and Company combine for greater value to both. 15
  16. 16. Tijba end user Tyba:Overview basics  What you pay: € 20.000 per 25 websites(startup) Every next year € 7.500 (p.a.)  What you get:  Brand websites on dedicated keywords  Branding of your company and lead generation  Analytics Dashboard to measure performance  Increased reputation  Increased brand awareness 16
  17. 17. Tijba allows you to be more than just facts & figures on the web. . .  Your free space to share what you want  The intangibles about your brand that show who you are  Branding, points of view, emotions, values  Customize your own layout to reflect your sensibilities  Share your company authored content: portfolios, product reviews, video‘s, etc. 17
  18. 18. Problem solved! Your company builds a strong, visible brand on the web while being ambassadors for their products. 18
  19. 19. Credible. Visible. Flexible. Friendly. Tijba‘s values are your brand‘s strengths.  Brand sites create a vastly more professional impression  Brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner  Link to the company allows to the websites become “brand ambassadors“ for their respective company while having the credibility of their company‘s name – a win- win situation  You build a brand; even the domain/keyword is a brand itself 19
  20. 20. 20
  21. 21. I am a brand dot com 21
  22. 22. For more information : Tijba Online Publishing Buunderkamp 12 6874NC Wolfheze The Netherlands t. +31 26 711 41 31 f. +31 84 74 69 081 e. info@tijba.nl w. www.tijba.nl 22
  23. 23. Thank you 23

×