The student crafted a PR campaign to promote awareness of the university's Quality Enhancement Plan (QEP) among students, faculty, staff, and the local community. The campaign utilized social media, interactive events, and interpersonal communication to expose students to QEP messages. It identified key audiences, conducted research, established goals and objectives, and designed PR tactics and materials to spread awareness of the QEP around campus by March 2013.

1. PR Campaigns Project
KIA O. MOORE
UNC Charlotte|Communications Studies|International PR Concentration|Journalism Minor|
Quality Public Relations Campaign | Spring 2012
Enhancement Project Highlights
My team and I crafted a PR campaign that utilized the power
Plan of social media, interactive events, and interpersonal
communication. We targeted these channels of
communication to expose UNC Charlotte students to QEP
messages. Facebook, Twitter, Pinterest, university email,
Project Summary micro- website, and word-of-mouth tactics were all integrated
The quality enhancement plan (QEP) is a new accreditation into this QEP PR Campaign Proposal. My team and I:
requirement for colleges and universities in 2013 created by the Identified priority publics
Southern Association of Colleges and Schools (SACS). Conducted primary and secondary background
The QEP is a broad, campus-wide effort to address research
student learning outcomes or campus environment. The QEP Conducted primary quantitative research using a
should impact most students. UNC-Charlotte will focus on survey sample of 100 students from our priority
student engagement and expectations, as well as the general publics
student experience. Conducted primary qualitative research using a focus
group of upperclassmen
For this PR campaign project the university needed
Established goals and objectives for both our primary
common messaging for students, parents, faculty, staff and the
and secondary priority publics
Charlotte community as a whole. When SACS observers come to
Created themes and messages for priority publics
UNC Charlotte in March 2013, students should be aware of what Drafted an extensive media and public relations
the QEP is and be excited about it. contact list of 146 contacts with detailed outreach
strategies
Designed public relations tactics for priority publics
using social media, interactive events, and
CAMPUS ENGAGEMENT through Social Interaction interpersonal communication to spread the QEP
message around the campus
Organized extensive QEP public relations timetable
Created summative evaluation to measure if
objectives will be met
Designed samples of PR materials that will need to
be created to carry out this QEP PR Campaign