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Communication for Development to Support Improved Land and Water Programmes

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Role of Communication for Development to support improved Land and Water Programmes, presented by Mario Acunzo during the Land and Water Days in FAO, Rome, 7-11 May 2012

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Communication for Development to Support Improved Land and Water Programmes

  1. 1. Subdirección de Investigación y Extensión Extension Branch Research andFood and AgricultureOrganization of theUnited Nations Communication for Development to Support Improved Land & Water Programmes by Mario Acunzo Communication for Development Officer, OEKR Land and Water Days Rome – May 7-11, 2012 1
  2. 2. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations Communication: a key for sustainable development Compelling issues related to climate change and sustainable management of natural resources, land and water require a process of social learning and improved participation. Communication is central to this task and to achieve ownership and sustainability of development initiatives. 2
  3. 3. Research and Extension Branch Food and Agriculture Organization of the United Nations Communication for Development Type Purpose/Definition Main Functions Required Core Competencies Use media outputs and products to Public relations, institutional Communicate the mission and activities Corporate promote the mission and values of the communication, excellent writing of the organization, mostly for externalcommunication institution; inform selected audiences skills, press releases, broad media audiences. about relevant activities. network contacts Facilitate the flow of information within Ensure timely and effective sharing of Institutional communication, Internal an institution/project. Sometimes this relevant information within the staff and excellent writing skills, web andcommunication area can be included in corporate institution units. It enhances synergies internet skills communication. and avoids duplication. Raise awareness on hot development Influence change at the public or policy Public relations, marketing, Advocacy issues; use communication methods and level and promote issues related to experience in media campaigns andcommunication media to influence specific audiences development. advocacy campaign and support the intended change. Social process based on dialogue Communication research,Communicatio using a range of participatory participatory approaches, Supports sustainable change in n methods and tools. Seeks change adult education, development operations by for at different level s including communication methods and engaging key stakeholders.Development listening, establishing trusts and media, consultations and sharing knowledge and skills. facilitation skills 3
  4. 4. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations ComDev Process 4
  5. 5. Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev Media Community rural radio Audiovisual pedagogy and participatory video Local appropriation of ICTs (Information and Communication Technologies) Traditional, folk and local media 5
  6. 6. Research and Extension Branch Food and Agriculture Organization of the United NationsComDev & LWM field experience: México PRODERITH: Integrated Rural Development Program in Tropical Wetlands in Mexico  Transfer of water districts to water user associations  Over 10 years ComDev support project  Participatory processes for transferring responsibilities and technologies  Use of video to initiate consultations and allow farmers participation in the planning process  Video-based methodology became an integral part of planning for the water sector in Mexico 6
  7. 7. Research and Extension BranchFood and AgricultureOrganization of theUnited Nations ComDev & LWM field experience: Bangladesh Enhancing Rural Communication Services for agricultural development through community rural radio  Integrationof demand-driven communication services  ComDev methods/tools to improve rural stakeholders’ access to and use of agricultural knowledge related to NRM and CCA issues  Krishi Radio FM 98.8 Daily programming in local languages on agriculture, livestock, fisheries, science, women, children, youth, indigenous communities National-Local nexus: multilevel ComDev planning 7
  8. 8. Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev & LWM field experience: BoliviaCARENAS: communication services inwatershed management (2002-07) Communication Unit within a watershed management authority Information and Communication Plans Network of municipalities Training of community workers on CBNRM National ComDev Plan INIAF (2009-present)  Participatory appraisals of communication needs and local knowledge in 4 pilot areas  Local communication plans for agricultural innovation  Audiovisual pedagogy  Over 160 facilitators and 500 producers trained, 52 institutions and local organizations involved 8
  9. 9. Research and Extension Branch Food and Agriculture Organization of the United Nations Key ComDev Elements Fostering dialogue Convergence and and mediationlocal appropriation of technologies Plan since the beginning ComDev & Strengthen local communication processes 9
  10. 10. Research and Extension Branch Food and Agriculture Organization of the United Nations ComDev Functions in LWM Raise awareness about LWM issues at different levelscommunication planning, information, consultations for multi-stakeholder involvement Communication for knowledge sharingmaking available technical information and identify/share suitable solutions matching local and scientific knowledge Participatory communicationgiving voice to different stakeholders to facilitate dialogue, negotiation and engagement in platforms for collaborative NRM and LWM 10
  11. 11. Research and Extension Branch Food and Agriculture Organization of the United Nations Value added of ComDev in LWMComDev facilitates information, knowledge sharing and participation forconcerted and collaborative action among all stakeholders in a particular agro-ecological contextIt makes visible problems and helpsidentifying common solutionsAllows bridging the gap betweenlocal and global informationBlends scientific and traditionalknowledgePromotes participatory processesfostering institutional and social changeand improved community-basedNRM and LWM 11
  12. 12. Research and Extension Branch Food and Agriculture Organization of the United Nations Communication for Sustainable Development Initiative (CSDI)Objectives Supports effective applications of ComDev strategies, tools and services for natural resource management (NRM) and climate adaptation (CCA) Improves capacities and partnerships in communication for sustainable NRM & CCAMain areas of work Knowledge sharing on ComDev methods and tools Capacity strengthening and networking Technical assistance to pilot countries and field projects www.csdinitiative.org 12

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