3. Submitted To:
Engr.Saleh Ahammed Labli Miah
Assistant Professor, SMUCT
DEPT. Apparel Manufacturing Management &
Technology.
Submitted By:
Khandaker Asrafujjaman (Ripon)
ID: 211153004
MBA-6105 (Electronic Commerce)
14th August , 2021
SHANTO – MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY
3
4. Introduction : It consist of buying and selling goods and services over an
electronic system such as the internet and other computer networks. E-
commerce is the purchasing ,selling and exchanging goods and services
over computer networks (internet ) through which transaction or terms of
sale are performed electronically .
The e-commerce tools used in online business help increase efficiency,
quality and business success. High quality tools such as catalog display
tools, website shopping carts, an online payment system, survey tools.
These functions include areas such as diversified and ERP system
integration, accounting automation, customer data collection and
abandoned shopping cart recovery.
4
5. E-Commerce Tools:
Digital payment
Email marketing platforms and print marketing
Advanced analytics and tracking
Shipping service integrations
Digital product
Website and application
Supply chain management tools
Web Content management tools
Knowledge management tools
Social media
Customer Relationship management tools
5
6. Digital payment: A digital payment, sometimes called an electronic
payment, is the transfer of value from one payment account to another using
a digital device such as a mobile phone, POS (Point of Sales) or computer, a
digital channel communications such as mobile wireless data or SWIFT
(Society for the Worldwide Interbank Financial Telecommunication). This
definition includes payments made with bank transfers, mobile money, and
payment cards including credit, debit and prepaid cards.
Email marketing platforms and print marketing: Email marketing
software is service-based software that marketers use for email marketing.
This software can be used for a variety of different purposes, from growing a
list of email subscribers, to designing and building customized email
templates, to creating segmented lists for more targeted, relevant emails to be
sent. With a variety of services, resources, and tools, the software allows
marketers to do much more than simply send emails.
6
7. Advanced analytics and tracking: The company needs to track and analyze
all relevant sales data.Kiss Metrics provides behavioral customer engagement
automation that helps you better understand your customers ’purchasing
habits. Whether you're focused on selling more or increasing your website's
performance, Kiss Metrics' website integration helps you test valuable data
points on your storefront. Tracking -parcels we handle has real time tracking
and we can track it from anywhere at any time.
Shipping service integrations: Shipping works in so many dimensions. It’s not
limited to large businesses that transport cargo containers. While that may be the
basic frame of reference, another definition of shipping could also fit in e-
commerce transactions. If for instance, you run a drop shipping website and you
receive an order, the next step would be to contact your supplier who then ships
an item from their warehouse to your customer’s delivery address. In that
context, we can define the whole process as shipping.
7
8. Supply chain management tools: Use supply chain management tools to plan and
implement these processes.Tuppas software is a powerful tool that gives you the
power to innovate. This allows time-saving upgrades to existing systems for
efficient communication with suppliers and customers. It integrates with existing
electronic data interchange systems and reduces data entry time and reduces
depreciation costs.OpenPro ERP software is another tool used in supply chain
management. This software gives maximum control over the planning and
activities with the customers. Also has warehousing and shipping management
capabilities.
Digital Products: Digital products of online business, on the other hand, are
products that cannot be touched, but are used virtually. It is a very profitable
business to do business with digital products in online business. The advantage of
doing business online with digital products is that they do not have to be delivered
directly, they can be delivered online, these products are delivered via email or
website download. Popular digital products for online business, domain, hosting,
software, media player, virtual card, virtual account, website plugin, website
template, theme, etc
8
9. Web Content management tools: Content management tools help to include,
manage, update, delete, add and maintain web portals. Most of these systems use
databases for store page content .The set of XSLT (Extensible Style Sheet Language
Transformation) files is used by visitors to display the website. This WCMS can also
be used by non-technical people. Joomla, Drupal, WordPress, PHP Nook are some
examples of this tool. WCMS offers a wide range of text, graphics and media file
controls. Can be designed with less coding. Therefore it is easy to design from start
to finish. Administrators make rules to manage the workflow.
Knowledge Management tools: Knowledge Management tools help organizations
to increase decision making quality, staff agility, change facilities of market needs,
information sharing among users, store knowledge for future users etc.
Knowledgebase Manager Pro is a rich internet tool uses Ajax technology and Web
2.0 PHPKB Knowledge management software is another powerful tool provides
advanced features for handle customer efficiently. Advantage of it is that it
provides reasonable lifetime licenses.OpenKM is an open source electronic
management system. It is a useful tool in knowledge management processing.
Advantage of Open KM is flexible and less cost than other applications. It can use
small as well as big organizations. 9
10. Social media : The internet and e-commerce technologies have evolved to be much more
social by allowing users to create and share content in the form of videos, text, music or
pictures with a worldwide community. Examples of social technology are: Facebook,
MySpace, YouTube, Twitter, LinkedIn, etc. Facebook is used to engage consumers and is also
a major e-Commerce platform. There are over 8,000 e-commerce Facebook pages in
Bangladesh, many of which are small businesses using solely Facebook to advertise and sell
their products, ranging from clothes, beauty products to food.With faster internet connections,
Google cache servers, and better streaming, YouTube is also gaining popularity in
Bangladesh
Customer Relationship management tools:The CRM tool helps build relationships between
customers and the sales and marketing team.Customer Relationship Management (CRM) tools
have been around for many years now, together with a dedicated customer support team, using
Zendesk can give your company a real competitive edge when compared to other companies
’lack of customer engagement. Sales Nexus is an online CRM tool. Its key features are sales
automation, email marketing, database customization, team collaboration, and communication
with each customer via phone, chat and email. Important benefits include sales, helpdesk,
project management, communication and document management modules.
10
11. Conclusion : The main advantage of an e-commerce tools business is that it
makes it easy for us to conduct business flexibly and At the same time, it is very
useful to reach the full range of the target audience in a few seconds. Nowadays,
internet home business has also become a common means of making money in
the form of e-commerce. We need to have a computer or phone and internet
connection so we can easily continue marketing and business with a click of the
mouse.Another notable advantage of an e-commerce business is that it helps you
identify the target audience very quickly and reach them very easily.
11
