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STRATEGIC
PORTFOLIO
MANAGEMENT 101:
Getting started with outcome-oriented
portfolio management
…
© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Margo Visitacion
Margo is a vice president and principal analyst helping enterprise architecture professionals
shift their focus from technology standardization and cost reduction to customer-driven
technology capabilities. Her research focus is on scaling Agile to the enterprise; strategic
portfolio management as a means to propel business strategy; and program management
offices and techniques to enable fast, connected businesses. Margo also covers collaborative
work management.
6© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Course Syllabus
› Digital changes everything
› Portfolio management 101 in the digital age
› Seven elements that build agility into portfolio management
› Recommendations
7© 2017 FORRESTER. REPRODUCTION PROHIBITED.
Customers at the center of corporate digital strategy
8© 2018 FORRESTER. REPRODUCTION PROHIBITED.
• 33% organization now investing in public cloud
• SaaS: 22% Annual growth
• IaaS: 18% Annual growth
Public Cloud
Adoption
• Changing major industries – healthcare, financial services, insurance
• Global investment @ 40% in 2018
• 41% external threats are due to software vulnerability
AI, IoT, Cyber-
Security
• Robotic Process Automation – eliminate 9% jobs
• 50% organizations implemented DevOpsAutomation
Digital transformation changes everything
9© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Digital transformation forcing organizations to adopt
new business models to respond to customers
› 34% are changing company organizational
structure
› 33% are updating processes to complement
business model (e.g. waterfall development to
agile)
› The top 3 priorities: grow revenue, improve
experience of customers and improve products
and services
Base: 18,277 decision-makers and influencers
Source: Forrester’s Global Business Technographics Priorities and Journeys Survey, 2017
Constant disruption requires greater anticipation
10© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Less than of half projects have
sufficient transparency
Less than half of teams deliver on time
and with consistent quality
Forrester Business Technographics 2017 Developers Survey
11© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Course Syllabus
› Digital changes everything
› Portfolio management 101 in the digital age
› Seven elements that build agility into portfolio management
› Recommendations
12© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Portfolio Management – Back to School
13© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Traditional planning doesn’t support digital
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $Claims Agents Policy
Annual initiatives
Bottom-up list of wishes/projects
Ask for
“tentative estimates.”
Mission statement
$$$$$
$$$$$
$$$$$
$$$$$
$$$$$
$$$$$
$$$$$
$$$$$
Executives
chokes on the
total cost.
Budget wars
reach a
“negotiated
settlement.”
14© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Elements of traditional portfolio management
Funnel Assess
Trade off
Analysis
Backlog Monitor
Demand Management
“Feed the funnel”
Portfolio Management
“Selecting for value”
Resource Management
“Capacity to deliver value”
“What”	You	Do;	Pick	the	right	initiatives	
(Strategic)
Portfolio Review
“Maintaining velocity for the best value”
Execute
“Executional Excellence”
“How”	You	Do	It:		Deliver		the	right	work	–
right	(Tactical)
Retro-
spective
15© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Customer-obsessed portfolio management
Influence Ability
16© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Using Kanban In Portfolio Management
Demand Mgmt Prioritize/Capacity Performance/Execution
17© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Source: “The Agile Planning Ecosystem Takes Center Stage” Forrester report
New approaches support continuous delivery
18© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Essential Elements Of Portfolio Management
19© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Course Syllabus
› Digital changes everything
› Portfolio management 101 in the digital age
› Seven elements that build agility into portfolio management
› Recommendations
20© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Identify themes (objectives) and key results
Improve market
presence through
new products
Sales
Expand sales in
current markets by
25%
% net new
customers in
existing markets
Product
management
Launch new mobile
product by 2018
% successfully
delivered features
Marketing
Increase marketing
campaigns per
advertiser from 2 to
5
% Lead to close
conversions
Objective
Organization Key Results KPI
21© 2018 FORRESTER. REPRODUCTION PROHIBITED.
2. The Change Request Funnel
Portfolio Contents
Programs
Initiatives
Epics
Consolidation at portfolio level
brings:
• Transparency
• Optimized Assessment
• Opportunity For Fast Feedback
• Auditability
22© 2018 FORRESTER. REPRODUCTION PROHIBITED.
3. Assessment
Value
Capabilities Alignment
Cost
Risk
Investment
Return
Value
Risk
Type
Availability
Capa-
city
Ability
Approach
Cadence
Time to
Realize
Controls
Feedback
ImpactMeasures
Context
23© 2018 FORRESTER. REPRODUCTION PROHIBITED.
4. Trade-off Analysis
Analyzes Best Case Worst Case Scenario Based On Cost, Risk and Capacity
Value Risk
24© 2018 FORRESTER. REPRODUCTION PROHIBITED.
5. Backlog
• Prioritized list of strategic initiatives,
architectural enablers, business, technology
requirements
• Products, features, or services.
• Revisit on a consistent, periodic basis as
work comes in and priorities change.
25© 2018 FORRESTER. REPRODUCTION PROHIBITED.
6. Performance Monitoring
Cadence	–
Monthly:	Portfolio	
Performance
Quarterly:	Roadmap	
reviews	
Communication	-
Command	Center	for	
Planning/Delivery	
Ecosystem
KPIs	–
Mixture	of	
Effectiveness/Efficiency
Use	Themes	To	Build	
Traceability
Automation	-
Essential	for	Accuracy
Integration	and	Data	
Analysis	Are	Priorities
26© 2018 FORRESTER. REPRODUCTION PROHIBITED.
7. Retrospective
• Monthly and quarterly reviews
Organic
• Promotes accountability
• Refines prioritization
Value Realization
• Feedback
• Guidance
Collaborative
27© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Course Syllabus
› Digital changes everything
› Portfolio management 101 in the digital age
› Seven elements that build agility into portfolio management
› Recommendations
28© 2018 FORRESTER. REPRODUCTION PROHIBITED.
Final Exam
› Use data to break down the silos among business and tech leaders.
Data insights unite planning priorities. Careful data governance focuses on
creating traceability between strategic themes and actual execution can bring
clarity to what's important.
› Get the right portfolio management skill set. Portfolio managers have
distinctly different skills than project managers. They need to combine skills
from multiple functions and possess an entrepreneurial and innovative spirit
that helps identify opportunities and anticipate risks to deliver on a portfolio's
objectives.
› Use capability mapping and value streams for collaborative portfolio
optimization. Use architectural frameworks, business models and business
capability maps to identify the impact of a strategic decision on the operating
model and on every type of resource.
www.KeyedIn.com
© 2018 KeyedIn Solutions. All Rights Reserved.
31
Top Down
• Strategic Alignment
• Prioritization of
projects and requests
Bottom Up
• Usability & Adoption
• Collaboration
The KeyedIn Difference
Making projects work for you
The “Why”
• Portfolio Level Planning
• Centralized Resource
Staffing
• What-If Scenario Planning
• Project Workflows
• Task Management and
Execution
• Gantt Charts and Scheduling
• Reporting and Dashboards
The “How”
www.KeyedIn.com
© 2018 KeyedIn Solutions. All Rights Reserved.
32
Strategic Portfolio Management in Practice
www.KeyedIn.com
© 2018 KeyedIn Solutions. All Rights Reserved.
33
?QUESTIONS?
Contact Margo Visitacion
mvisitacion@forrester.com
Contact KeyedIn
E-mail – info@keyedin.com
Twitter - @KeyedInProjects
www.keyedin.com
www.forrester.com

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Strategic Portfolio Management 101

  • 1. STRATEGIC PORTFOLIO MANAGEMENT 101: Getting started with outcome-oriented portfolio management …
  • 2. © 2018 FORRESTER. REPRODUCTION PROHIBITED. Margo Visitacion Margo is a vice president and principal analyst helping enterprise architecture professionals shift their focus from technology standardization and cost reduction to customer-driven technology capabilities. Her research focus is on scaling Agile to the enterprise; strategic portfolio management as a means to propel business strategy; and program management offices and techniques to enable fast, connected businesses. Margo also covers collaborative work management.
  • 3. 6© 2018 FORRESTER. REPRODUCTION PROHIBITED. Course Syllabus › Digital changes everything › Portfolio management 101 in the digital age › Seven elements that build agility into portfolio management › Recommendations
  • 4. 7© 2017 FORRESTER. REPRODUCTION PROHIBITED. Customers at the center of corporate digital strategy
  • 5. 8© 2018 FORRESTER. REPRODUCTION PROHIBITED. • 33% organization now investing in public cloud • SaaS: 22% Annual growth • IaaS: 18% Annual growth Public Cloud Adoption • Changing major industries – healthcare, financial services, insurance • Global investment @ 40% in 2018 • 41% external threats are due to software vulnerability AI, IoT, Cyber- Security • Robotic Process Automation – eliminate 9% jobs • 50% organizations implemented DevOpsAutomation Digital transformation changes everything
  • 6. 9© 2018 FORRESTER. REPRODUCTION PROHIBITED. Digital transformation forcing organizations to adopt new business models to respond to customers › 34% are changing company organizational structure › 33% are updating processes to complement business model (e.g. waterfall development to agile) › The top 3 priorities: grow revenue, improve experience of customers and improve products and services Base: 18,277 decision-makers and influencers Source: Forrester’s Global Business Technographics Priorities and Journeys Survey, 2017 Constant disruption requires greater anticipation
  • 7. 10© 2018 FORRESTER. REPRODUCTION PROHIBITED. Less than of half projects have sufficient transparency Less than half of teams deliver on time and with consistent quality Forrester Business Technographics 2017 Developers Survey
  • 8. 11© 2018 FORRESTER. REPRODUCTION PROHIBITED. Course Syllabus › Digital changes everything › Portfolio management 101 in the digital age › Seven elements that build agility into portfolio management › Recommendations
  • 9. 12© 2018 FORRESTER. REPRODUCTION PROHIBITED. Portfolio Management – Back to School
  • 10. 13© 2018 FORRESTER. REPRODUCTION PROHIBITED. Traditional planning doesn’t support digital $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $Claims Agents Policy Annual initiatives Bottom-up list of wishes/projects Ask for “tentative estimates.” Mission statement $$$$$ $$$$$ $$$$$ $$$$$ $$$$$ $$$$$ $$$$$ $$$$$ Executives chokes on the total cost. Budget wars reach a “negotiated settlement.”
  • 11. 14© 2018 FORRESTER. REPRODUCTION PROHIBITED. Elements of traditional portfolio management Funnel Assess Trade off Analysis Backlog Monitor Demand Management “Feed the funnel” Portfolio Management “Selecting for value” Resource Management “Capacity to deliver value” “What” You Do; Pick the right initiatives (Strategic) Portfolio Review “Maintaining velocity for the best value” Execute “Executional Excellence” “How” You Do It: Deliver the right work – right (Tactical) Retro- spective
  • 12. 15© 2018 FORRESTER. REPRODUCTION PROHIBITED. Customer-obsessed portfolio management Influence Ability
  • 13. 16© 2018 FORRESTER. REPRODUCTION PROHIBITED. Using Kanban In Portfolio Management Demand Mgmt Prioritize/Capacity Performance/Execution
  • 14. 17© 2018 FORRESTER. REPRODUCTION PROHIBITED. Source: “The Agile Planning Ecosystem Takes Center Stage” Forrester report New approaches support continuous delivery
  • 15. 18© 2018 FORRESTER. REPRODUCTION PROHIBITED. Essential Elements Of Portfolio Management
  • 16. 19© 2018 FORRESTER. REPRODUCTION PROHIBITED. Course Syllabus › Digital changes everything › Portfolio management 101 in the digital age › Seven elements that build agility into portfolio management › Recommendations
  • 17. 20© 2018 FORRESTER. REPRODUCTION PROHIBITED. Identify themes (objectives) and key results Improve market presence through new products Sales Expand sales in current markets by 25% % net new customers in existing markets Product management Launch new mobile product by 2018 % successfully delivered features Marketing Increase marketing campaigns per advertiser from 2 to 5 % Lead to close conversions Objective Organization Key Results KPI
  • 18. 21© 2018 FORRESTER. REPRODUCTION PROHIBITED. 2. The Change Request Funnel Portfolio Contents Programs Initiatives Epics Consolidation at portfolio level brings: • Transparency • Optimized Assessment • Opportunity For Fast Feedback • Auditability
  • 19. 22© 2018 FORRESTER. REPRODUCTION PROHIBITED. 3. Assessment Value Capabilities Alignment Cost Risk Investment Return Value Risk Type Availability Capa- city Ability Approach Cadence Time to Realize Controls Feedback ImpactMeasures Context
  • 20. 23© 2018 FORRESTER. REPRODUCTION PROHIBITED. 4. Trade-off Analysis Analyzes Best Case Worst Case Scenario Based On Cost, Risk and Capacity Value Risk
  • 21. 24© 2018 FORRESTER. REPRODUCTION PROHIBITED. 5. Backlog • Prioritized list of strategic initiatives, architectural enablers, business, technology requirements • Products, features, or services. • Revisit on a consistent, periodic basis as work comes in and priorities change.
  • 22. 25© 2018 FORRESTER. REPRODUCTION PROHIBITED. 6. Performance Monitoring Cadence – Monthly: Portfolio Performance Quarterly: Roadmap reviews Communication - Command Center for Planning/Delivery Ecosystem KPIs – Mixture of Effectiveness/Efficiency Use Themes To Build Traceability Automation - Essential for Accuracy Integration and Data Analysis Are Priorities
  • 23. 26© 2018 FORRESTER. REPRODUCTION PROHIBITED. 7. Retrospective • Monthly and quarterly reviews Organic • Promotes accountability • Refines prioritization Value Realization • Feedback • Guidance Collaborative
  • 24. 27© 2018 FORRESTER. REPRODUCTION PROHIBITED. Course Syllabus › Digital changes everything › Portfolio management 101 in the digital age › Seven elements that build agility into portfolio management › Recommendations
  • 25. 28© 2018 FORRESTER. REPRODUCTION PROHIBITED. Final Exam › Use data to break down the silos among business and tech leaders. Data insights unite planning priorities. Careful data governance focuses on creating traceability between strategic themes and actual execution can bring clarity to what's important. › Get the right portfolio management skill set. Portfolio managers have distinctly different skills than project managers. They need to combine skills from multiple functions and possess an entrepreneurial and innovative spirit that helps identify opportunities and anticipate risks to deliver on a portfolio's objectives. › Use capability mapping and value streams for collaborative portfolio optimization. Use architectural frameworks, business models and business capability maps to identify the impact of a strategic decision on the operating model and on every type of resource.
  • 26. www.KeyedIn.com © 2018 KeyedIn Solutions. All Rights Reserved. 31 Top Down • Strategic Alignment • Prioritization of projects and requests Bottom Up • Usability & Adoption • Collaboration The KeyedIn Difference Making projects work for you The “Why” • Portfolio Level Planning • Centralized Resource Staffing • What-If Scenario Planning • Project Workflows • Task Management and Execution • Gantt Charts and Scheduling • Reporting and Dashboards The “How”
  • 27. www.KeyedIn.com © 2018 KeyedIn Solutions. All Rights Reserved. 32 Strategic Portfolio Management in Practice
  • 28. www.KeyedIn.com © 2018 KeyedIn Solutions. All Rights Reserved. 33 ?QUESTIONS? Contact Margo Visitacion mvisitacion@forrester.com Contact KeyedIn E-mail – info@keyedin.com Twitter - @KeyedInProjects www.keyedin.com www.forrester.com