Resume and Portfolio - Kevin S. Goff

Kevin S. GoffMicrosoft SQL Server/Business Intelligence
Professional
Resume and portfolio
http://www.KevinSGoff.net (Website/Blog/Webcasts)
kgoff@kevinsgoff.net (Email)

Table of Contents
• Who am I – General Biography
• General Philosophies
• Resume
– Career highlights and awards
– Major clients I’ve worked for
– Where am I working now?
– What have I been doing the last few years?
– Before that…and then the early years
– References
• My years as an instructor/curriculum author
– Overall accomplishments
– Instructor Courseware Examples (note, I’ve included several)
– Supplemental Multimedia Courseware
– Instructor Student Feedback (4 slides)
• SQL Server MVP
– General MVP Information
– Community Contributions/Community speaking/Blogs
– Conference Speaker
– Columnist in CoDe Magazine
– BDBI Radio Webcasts and other Microsoft webcasts
7/11/2014 Kevin S. Goff - Resume/Portolio 2

General Bio
• Industry Developer/Architect and instructor/author since 1987
• Highly skilled in SQL Server/Business Intelligence, .NET, Crystal Reports
• Deep knowledge in T-SQL-SSIS-SSAS-SSRS-MDX-Data Warehousing-BI
w/SharePoint-PerformancePoint Services
• Deep experience in custom, line of business applications for many industries
• Microsoft SQL Server MVP from 2010-present (.NET/C# MVP from 2005-2008)
• Columnist for CoDe Magazine 2004-2013 (Baker’s Dozen Productivity Tips Series)
• Conference/Community event speaker (SQL Live!, SQL Saturday, SharePoint
Saturday, CodeCamp, User Group events in the Mid-Atlantic)
• Webcast series on SQL Server/Business Intelligence Topics
(http://www.BDBIRadio.com)
• Leader author on one book, contributing author on another
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General Philosophies
• I’m a strong proponent of the Kimball Methodology for Data Warehousing/Dimensional Modeling, and I
actively promote recommend practices in building data warehouse/analytic applications
– I can tie methodology to practice, and results/outcomes. So while I strongly promote architecture, I remain highly sensitive to
functionality that clients request.
– I am a firm believer in meaningful prototypes/proof-of-concept models.
– Even though the marketing of self-service BI tools favor RAD techniques, even to the point of eschewing data modeling, I still
recommend that companies shape data into star-schema models, because the tools can leverage these models the best
• I have deep knowledge of Data Modeling, ETL with SSIS and T-SQL, MDX, SSAS, SSRS, PerformancePoint
Services, PowerPivot, Power View, and the BI features of SharePoint.
• I help clients with tool choices, because of my approach/experience in identifying which tools will fit best
• Because of my deep knowledge of the SQL/BI tools, I can serve in a technical mentoring role and as an
exemplar on using the technology to solve problems
• I stress intellectual honesty in client communications, even when the advice might seem contrary to
strategic direction from Microsoft. For instance, I’ve made clients aware of the issues in SSAS Tabular
• I have extensive experience in line of business applications, having worked for many companies.
• I can work on any phase of BI/SQL Data Warehousing applications – data model design, ETL frameworks,
creating OLAP applications, writing MDX code, & building reporting/client interface modules
• I worked heavily in .NET from 2002 to 2008 and was a C#/.NET MVP from 2005-2009. I still keep up with
the .NET world and understand the integration points between .NET & SQL/BI applications
• Unlike some in the industry who view these as separate paradigms, I see an organic evolutionary
relationship between data warehouses/data marts and BI/OLAP applications.
• An architect/writer/speaker/technical mentor, bringing great value through both depth and versatility
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Summary Resume/Career Highlights
• Developer/consultant/architect for business applications since 1987
• Won awards from U.S. Dept of Agriculture from 1989-1992 for systems automation
• From 1998-2003, Lead/developer and product manager for vertical market application used in
Consumer Packaged Goods Industry (clients included Keebler, Tyson, Land O’Lakes, etc). Special
citations from Land O’Lakes and American Dairy Brands
• Lead developer for State Medicaid Agency solutions in Indiana, Pennsylvania, and Florida, special
citations from Indiana Medicaid
• From 2004-present, regular columnist for CoDe Magazine (Baker’s Dozen Productivity Series), 40
articles, each presents 13 tips on .NET/SQL/BI topics
• Microsoft MVP from 2005 to present (2005-2009 in .NET/C#, 2010-2014 in SQL Server)
• From 2008 to 2012, lead instructor and Practice Manager for SetFocus, LLC – taught hundreds of
students in SQL/BI areas, wrote large amounts of custom courseware, assisted many students in
obtaining employment, and ran a consulting division where client work was integrated into the
electronic classroom
• Along the way, dozens of client database/BI applications (as a consultant, architect, or
training/mentor) in industries such as real estate, manufacturing, Medicaid, advertising,
publishing, fashion, education, health care). Mentored the Federal Reserve in NYC on data
warehousing/PerformancePoint Services/Reporting Services
• Presented five conference sessions at SQL Live! in Orlando (most sessions for any one speaker) in
December 2012, 4 sessions in November 2013, and three sessions in Vegas in March 2014

Major clients I’ve worked for
Clients where I have done significant work with SQL Server/Business
Intelligence, SharePoint, .NET, and other software/database tools:
– Severstal
– United Health Group
– SetFocus
– Maggy London
– eScholar
– Federal Reserve
– Department of Agriculture/WIC Program
– State Medicaid Agencies (Pennsylvania, Indiana, Florida)
– Texas Eastern Transmission
– Citigroup
– Thomcomp – Thomas Publishing Company
– Companies in the Consumer Packaged goods area:
• Keebler, Land O’Lakes, Chef America, Tyson, Kozy Shack, Ore-Ida, Warner-Lambert, Aurora Foods,
American Dairy Brands

Where am I working now?
As of July 2014, I’m working for two clients, with both contracts to
finish at the end of 2014.
– Severstal, LLC
• Have worked there from March 2013 to present.
• Consultant/architect for Business Intelligence Applications using SSIS, SSAS,
SSRS, and Data Warehousing
• Internal training on T-SQL, SSAS, SSRS, SSIS, and Data Warehousing
methodology
• End user training on accessing OLAP cubes from Excel
– Camarena Health
• Have worked for them from November 2013 to present
Consultant/architect for Business Intelligence Applications using SSIS, SSAS,
SSRS, and Data Warehousing
• Built a data model and OLAP solution for Patient demographics, Provider trends,
Visit Wait Analysis, Diagnosis code reporting
• Also performed verification and logic fixes to legacy stored procedures for
accuracy

Where having I been working last few years?
Time
Period
Company Description
Nov
2012 to
April
2013
United
Health
Group
 Developed and enhanced SSIS ETL Framework
 Developed SSAS Prototypes and Month-end
processing procedures
April
2007 to
Nov
2012
SetFocus,
LLC
(Practice
Lead
Manager
and
Instructor)
 Business Intelligence Practice Lead, Trainer and
courseware author for Microsoft Business Intelligence
Master’s Program
 Developed and maintained internal business
intelligence applications using SharePoint and SQL
Server and all tools in the BI stack
 Consultant/architect for company
consulting/database reporting projects (w/ U.S.
Federal Reserve, Maggy London, eScholar)
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Going back in time….
Time Period Company Description
July 2007 to Dec
2007
HLN Consulting
(SubContractor)
 Developed SQL stored procedures and SSRS reports as part of ASP.NET application for Los Angeles
Public Health Department
Oct 2006 to
May 2007
Prenia Corporation
(Subcontractor)
 Converted Visual FoxPro modules to SQL Server, ASP.NET 2.0 and AJAX
 Constructed stored procedures and database-level custom paging for results
Jan 2006 to
May 2007
Develisys Corporation
(Web Developer/Architect)
 Develop order entry application in ASP.NET 2.0 and SQL Server
 Also built data model, stored procedures, architecture, data mart
Feb 2006 Sanofi-Aventis (Single Contractor)  Developed .NET reporting piece for I.S. Surveys
Nov 2005 Lion Bridge and Microsoft  Writing C# exam questions for VS2005 certification
Jul 2005 to
Jan 2006
CitiGroup - NYC
Financial Services Company
Contractor: 2 developer team
 .NET Cost Management, client-server application.
 Writing SQL stored procedures and designing/building cost analysis reports/graphs in C# and Crystal
Reports
Jul 2004 to
Jan 2006
Hagerty Insurance – Michigan
Agency for collector autos/boats
 .NET Insurance Policy-Rating and Accounting System
 Designed and developed Document Generation System (DEC pages, worksheets, over 200
letters/forms) for batch/on-line printing/emailing/faxing
 Designed and developed accounting functions and reports (customer and broker financial statements,
as well as check generation)
 Wrote many SQL stored procedures, functions and C# classes
Oct 2003 to
Jan 2005
Thomcomp Inc. – PA
Subsidiary of Thomas Publishing
 Sales/advertising application using Visual FoxPro and SQL Server.
 Sales/commission reporting, and sales proposal/contract generation using Microsoft Word
automation
Jul 2003 to
Oct 2003
Insurance Data Processing –PA
Policy, claims and billing software for
Property/Casualty insurance
Sr Developer: 8 developer team
 Homeowner’s insurance application using Visual FoxPro and SQL Server
 Financial reporting, user-interface modules,
Dec 1996 to
Jul 2003
Synectics Group, Inc. – PA
Software vendor for Trade Promotion
Management System
Manager/Developer : 5 developer team
 Vertical market application: Consumer Packaged Goods (Visual FoxPro, .NET, and SQL Server)
 Lead Developer, also coordinator of company Product Advisory/Steering Committee for
defining/prioritizing product enhancements.
 Involved in company internal training.
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The early years
Time
Period
Company Description
Jun 1995
to
Nov 1996
Myers & Stauffer, CPA - KS/PA/IN
Accounting Software for government
Health Care Agencies
Team Leader/Developer: 11 developer
team
 Involved in development of following using Visual FoxPro:
o Hospital cost reporting/auditing applications
o Medicaid patient assessment applications
o Nursing Home Information systems
o Custom reporting for Nursing Home Management Review Teams.
 Also managed Visual FoxPro class libraries.
Nov 1994
to
Jun 1995
Texas Eastern Transmission – TX/PA
Subsidiary of Panhandle Eastern
IT Manager-Programmer/Analyst
 Developed the following applications using FoxPro:
o Budget/Capital Tracking
o Department of Transportation pipeline inspections for pipeline valves, corrosion, and leakage survey.
 Also managed internal network and provided network/desktop support for over 150+ users.
May 1993
to
Nov 1994
Spring Ford Knitting - PA
Manufacturer garment apparel industry
 Developed the following applications using FoxPro:
o Production control reporting system
o Payroll/Labor Analysis
o Material requirements for Thread/Label usage
Jul 1989 to
May 1993
EDS/GA State Health/USDA – GA/PA
(Sub-contractor)
 Developed the following for USDA/Georgia WIC using FoxPro and C++
o Reporting applications for vendor monitoring, caseload and financials
o An automated assessment and voucher-printing system - implemented in over 200 public health clinics across
Georgia.
Nov 1988
to
Jul 1989
Diversified Data Systems – PA
Hardware/software vendor
Programmer/Analyst: 2 developer
team
 Developed the following client applications using FoxBase:
o Court reporting tracking system
o Real estate property sheet system
o Personnel agency applicant tracking system
Feb 1988
to
Nov 1988
Management Resources Intl. – PA
Management Consulting, Data
Conversion, and software services
Programmer/Analyst: 2 devel team
 Developed the following client applications using QuickSilver and FoxBase
o Order entry/reporting system for safety supply stores
o Job Applicant tracking system
 Also worked with business analysts to produce reports for a Gas/Power company from raw actuarial data.
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Professional References
Name Contact Relationship
Andrew Brust andrew.brust@bluebadgeinsights.com Former Microsoft Regional Director
Michael
Gaskin
MGaskin@camarenahealth.org Client, Camarena Health
Norman Earl
Godwin
negodwinjr@gmail.com Former Vice-President, Synectics Group, Inc.
Jeff Jacob jeffrey.k.jacob@gmail.com Former student and protégé
Jonathan
Lefkowitz
jon@maggylondon.com Client contact – Maggy London
More references are available upon request
Back to TOC

My Years as an Instructor – Overall accomplishments
• From 2008 to 2012 I was the leader trainer and SQL Server/BI Practice Manager for
Setfocus LLC, a former Microsoft Gold Partner for Learning Solutions
• I built their BI practice, taught all BI/SQL/Data Warehousing classes, built many custom
classes and courseware
• I managed/mentored multiple trainers in my functional areas
• I taught (literally) thousands of student/weeks over the five year period
• I also performed corporate SSIS/SSRS training for multiple companies, and performed a
week-long training on PPS/BI with SharePoint for the Federal Reserve in April 2011.
• I also started a consulting division in SetFocus in late 2011 and brought 2 clients into
SetFocus where we performed custom SQL/BI work
• I developed several custom books (nearly 100 slides/100 pages) in the areas of T-SQL
programming, Data Warehousing, SSAS, SSRS, MDX, BI with SharePoint, etc.
• From 2009 -2012 I had the highest trainer rating across all company instructors
• Regularly I worked with students to prepare them for technical interviews
• I build 100+ of custom videos using Camtasia Studio to supplement courseware
• My extensive experience as a developer/consultant always put me in the strongest
possible position to correlate training and content to job-specific practical applications

Instructor Courseware examples
Excerpt from “MDX Essentials”, an 80-
page custom course book I wrote
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Excerpt from “T-SQL Essentials”, an
80-page custom course book I wrote
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Excerpt from “BI with SharePoint Essentials”, an example of Excel Services, built against an
OLAP cube, deployed to SharePoint, and then accessed via PerformancePoint Services
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Excerpt from “BI with SharePoint Essentials”, an example of PerformancePoint Services
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Excerpt from “BI with SharePoint Essentials”, an example of PerformancePoint Services
of a KPI scorecard with “hot-links” to multiple stacked analytic charts
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In a custom course I wrote on Data Warehousing, I start off with different business
overview scenarios
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In a custom course I wrote on Data Warehousing, I talk about different Fact/Dimension
relationships, such as role-playing dimensions
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I’ve written many custom exercises – one is a T-SQL allocation exercise. It’s a good exercise
not only on data handling, but also demonstrates issues with different data types
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This is a client report in SSRS (against an OLAP cube) that I turned into a classroom exercise.
This is one of many examples of “real-life” application content I brought into the classroom
Cascading ParametersCascading Parameters
Drilldown to subreport details
Output Options
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• Business example of both Role-playing and M2M in SSAS OLAP
One Date Dimension
Can look at Material Produced by Production
Date, Promise Date
Can look at Regrades by original Production Date,
by Regrade Date, etc.
M2M relationship
A material line can have multiple
Responsible/Reporting Units
A single Responsible/Reporting Unit can span
multiple lines
We have a UnitXLine bridge table, so that we can
analyze the summary of regrade volume as a % of
total production volume
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• Business example of both Role-playing and M2M in SSAS OLAP
• The Fact/dimension usage becomes a level of abstraction
One single date can be used as an Invoice Date, or
a Paid Date, or a PO Date in a transactional
spending table
An account might be the invoicing account or the
PO account
A department might be the invoicing department
or the PO department
SSAS Tabular does not support these relationships directly, and is therefore not a
level of abstraction. You must write DAX code to support.
Back to TOC

Multimedia Courseware
• I’ve used Camtasia for years to create multimedia demos to supplement class content
• Here are a few of the videos I’ve created:
• SSIS:
• Data Profiling Task:
• http://www.commongroundsolutions.net/DataProfilingTask.zip
• Multicast and Excel Handling
• http://www.commongroundsolutions.net/Multicast.zip
• Using the T-SQL Merge/stored procedure as part of an SSIS package
• http://www.commongroundsolutions.net/UsingMerge_Insert_Update.zip
• Dynamic version of a conditional split using a ForEach ADO Enumerator
• http://www.commongroundsolutions.net/ProductCategoryExtract.zip
• SSAS:
• Analysis Services Report Actions
• http://www.commongroundsolutions.net/reportActions.zip
• Introduction to creating SSAS OLAP Cubes
• http://www.commongroundsolutions.net/SSASIntro.zip
• Differences between MOLAP and ROLAP
• http://www.commongroundsolutions.net/MOLAP_ROLAP.ZIP
• MDX:
• Using GENERATE to produce a nested TOPCOUNT
• http://www.commongroundsolutions.net/MDX_Generate_TopCountWithinTopCount.zip
• Using ParallelPeriod and PeriodsToDate
• http://www.commongroundsolutions.net/MDX_ParallelPeriod_PeriodsToDate.zip
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Instructor Student feedback
• The following are a few student testimonials and evaluations
• I have more statistics and testimonials if you need more – these
are a few of the highlights
• An important context here is one of outcomes – I have many
testimonials where the content and training I’ve provided have
led to people obtaining (and keeping) contracts and jobs
• Because of my substantial amount of industry experience (which
I continued even while as an instructor), I was viewed as an
exemplar on teaching technology to meet business interests.
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•Overall Q4 2010 + 2011 trainer evaluation ratings (based on 10 point eval system)
•Taught approximately 325 student/weeks (75% of students fill out evaluations)
•#1 Company trainer 2009 through 2012 based on evaluation ratings
• 9.98 trainer evaluation rating for Q3 2011 (company record)
•No single week with an avg eval rating less than 9 in over 2 years (company record)
•8 consecutive full quarters with overall average of 9.5 or higher (company record)
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Microsoft MVP Recipient (General)
• I’ve been a Microsoft MVP every year since 2005 (10
straight years)
• 2005-2009 for C#/.NET
• 2010-2014 (present) for SQL Server
• The main efforts tied to my MVP status are:
– Community Speaking at SQL/Sharepoint/.NET Events and user
Groups (about 20-25 sessions a year)
– My articles in CoDe Magazine (columnist since 2004)
– My new weekly SQL/BI Webcast (BDBI Radio)
– 13-part Microsoft webcast in 2012 on SQL Server
– Occasional blogging

Microsoft MVP Recipient - Community speaking
• I’ve been speaking at community events since 2005, about 20-25 a year
• SQL/SharePoint Saturday, CodeCamp, and User Group events in Mid-Atlantic.
• I presented five sessions (most of any speaker) at SQLLive! in Orlando in Dec.
2012 , avg eval scores were 4.54, 4.5, 4.3, 4.33, and 4.5 for the sessions
• Partial list of Topics over the last 3 years:
– New Features in SQL Server 2012
– Columnstore index in SQL Server 2012
– Getting the most of PerformancePoint Services 2010
– BI with SharePoint 2010
– Integrating .NET with BI applications
– Integrating SSRS with SharePoint 2010
– Overview of SSAS 2012 Tabular Model
– What’s new in SSIS 2012
– Change Data Capture in SQL Server 2012
– Reporting Services for Application Developers
– Building Maps in SSRS
– Integrating MDX with OLAP applications
– Transact SQL for Application Developers
– Building SSAS OLAP Databases
– Differences between SSAS Tabular and SSAS OLAP

Microsoft MVP Recipient - Conference Speaking
• I’ve been part of
the Live 360
Conference brand
(SQL Live) since
2012.
• Did 5 sessions in
Orlando in 2012
• Did 4 sessions in
Orlando in 2013
• Did 3 sessions in Las
Vegas in 2014 (eval
results not yet
available)
• Key point – my
average eval rating
in every category
exceeds the speaker
average

Microsoft MVP Recipient - Code Magazine
• Since 2004, I’ve been a regular contributor for CoDe (“Component Developer”)
Magazine, with a column called “The Baker’s Dozen”
• Every issue I write 13 productivity tips on different Microsoft technologies
• From 2004 to 2009 I wrote a mix of articles on .NET and SQL Server
• From 2010 to present I write almost exclusively on SQL/BI Topics
• I’ve authored 40 articles total, here are some of the most popular ones
– 13 Tips for building a Tabular Model in SSAS 2012 (Jan 2013, very popular article)
– 13 Tips for Optimizing SQL Queries (Part 2 of 2) (Nov 2012)
– 13 Tips for Optimizing SQL Queries (Part 1 of 2) (July 2012)
– 13 Tips for Building SSAS OLAP Cubes (Mar 2011)
– 13 Tips for SSIS 2008 (Jul 2010, received feedback this helped developers greatly)
– 13 Tips for LINQ (July 2007)
– 13 Tips for building ASP.NET Lookup pages with SQL Server (Mar 2007)
– 13 Tips for .NET Remoting (May 2006, Polymorphic Podcast commented, “best article on topic”)
– 13 Productivity Tips for ADO.NET 2.0 (Jan 2006)
– 13 Tips for Building a Distributed .NET Application (July 2005, very popular article)
– 13 Tips for the WinForms DataGrid (Nov 2004, debut article, was received extremely well)
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Microsoft MVP Recipient - Code Magazine (feedback)

Microsoft MVP Recipient - BDBIRadio webcast
• In late 2012, SetFocus LLC (company I trained for) went bankrupt.
• That left many students in limbo regarding their quest to learn the SQL/BI
tools. This is a way to help some of them continue their learning path.
• I’ve been writing articles on .NET and SQL/BI topics for CoDe Magazine
since 2004, and have always wanted to bring a live, interactive element
to the content of my articles
• I’ve been a Microsoft MVP since 2005 and I believe very strongly in
helping other developers to ascend the learning curve
• So on January 20th 2013, I started a weekly webcast, 13 tips on a specific
SQL/BI area each week
• http://www.bdbiradio.com/

Microsoft MVP Recipient – SQL 2012 MS Webcasts
• In March of 2012, I began a weekly 13 part series with Microsoft Technet on new
features in SQL Server 2012
• 13 topics (each one about an hour in length)
– New SQL 2012 Columnstore Index
– New T-SQL 2012 Features
– New SQL 2012 FileTable feature
– New Features in SSIS 2012 (2 webcasts)
– New BISM in Analysis Services
– New SSAS Tabular Model (2 webcasts)
– New PowerPivot 2.0 Features (2 webcasts)
– New Language Features in DAX 2.0
– New SSRS 2012 Integration with SharePoint 2010
– New Power View Reporting Tool
• http://blogs.technet.com/b/jweston/archive/2012/03/28/sql-2012-free-training-one-blog-post-13-
webcast-recordings-mvp-kevin-goff.aspx
• http://blogs.technet.com/b/jweston/archive/2012/03/06/free-online-training-the-baker-s-dozen-13-
part-live-webcast-series-on-sql-server-2012-starting-march-23rd-june-15th.aspx

Microsoft MVP Recipient – Blogging
• Because I write so many articles (that eventually become free on Code
Magazine’s website) and do many webcasts, I only write blog entries on occasion
• However, here are some extended blog entries I’ve done the last few years.
They demonstrate my focus on “deep-dive” approaches:
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/11/11-07-2010-setfocus-bisql-masters-
program-tip-ssrs-2008ssrs-2008-r2-olap-reports-and-overwriting-mdx-parameters.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/05/05-24-2010---setfocus-bisql-masters-
program-tip-change-data-capture-in-sql-server-2008.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/03/03082010-setfocus-bisql-masters-program-
tip-sending-an-email-inside-of-ssis-to-a-gmail-account.html
program-tip-when-prevmember-alone-isnt-enough-in-mdx.html
program-tip-resolving-the-issue-of-multiple-join-statements-and-multiple-aggregations.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2009/12/12-21-2009-reason-1-of-a-list-of-thousands-
of-reasons-why-mdx-is-important.html

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