2. Agenda
• Personal Background
• Social Media Background
• Why Twitter?
• How do you use Twitter, in general?
– What should you do?
– What shouldn’t you do?
– Building your brand
• Increase Following & Engagement
• Helpful Hints, Tools, & Sites
3. Personal Background
• Kevin MacDonald CMA, CPA
–Business Coach
–CMA; Lean Six Sigma Training – Black
Belt
–Lover of Social Media
4. Social Media Background
• Kevin MacDonald CMA
• Twitter since March 2009
–@k_macd11
–@L6SBC
–@EdmOKFanBus
• Facebook since January 2008
–Edmonton Oil Kings Fan Bus
• LinkedIn since July 2007
20. What To Do?
• Communicate Message Behind Your Brand
• Retweet (RT) & Favorite Tweets, Engage, &
Converse with Followers
• Use Pictures, Links, and Videos as much as
Possible
22. What To Do?
• Communicate Message Behind Your Brand
• Retweet (RT) & Favorite Tweets, Engage, &
Converse with Followers
• Use Pictures, Links, and Videos as much as
Possible
• Use #hashtags
23. Popular Hashtags
• #yeg – City of Edmonton
• #yegwx – Edmonton Weather
• #yegtraffic – Local Traffic
• #yegbiz – Edmonton Business
• #ybcevents – Edmonton Business Events
• #yegre – Edmonton Real Estate
• #(Occupation) – Various (#yegfit)
• #FF – Follow Friday
• #TBT – Throw Back Thursday
24. What To Do?
• Communicate Message Behind Your Brand
• Retweet (RT) & Favorite Tweets, Engage, &
Converse with Followers
• Use Pictures, Links, and Videos as much as
Possible
• Use #hashtags
• Complete Profile with Picture & Pinned Tweet
27. What To Do?
• Communicate Message Behind Your Brand
• Retweet (RT) & Favorite Tweets, Engage, &
Converse with Followers
• Use Pictures, Links, and Videos as much as
Possible
• Use #hashtags
• Complete Profile with Picture & Pinned Tweet
• Value/Conversation vs Selling
28. What Not To Do?
• DON’T SELL!!!!! (10% of tweets)
• Just Talking About Yourself
• Break all da Rules of Grmmar + Spalling
• Auto DM People
• Be Controversial
• Ignore Mad Customers
Good guidelines: http://marcguberti.com/2015/06/successful-social-
media-marketing-guidelines/
36. Increase Following & Engagement
• Know what your audience WANTS
• Use Pictures with Your Tweets (at a minimum)
• Refine your tweets
• Repeatedly use your good material
• Personality
39. Helpful Hints
• 60% of Posting is Content; 30% Engagement
(higher if possible); 10% Call to Action
• Use Tools
40. Sites to Help You
• http://who.unfollowed.me/
• http://hootsuite.com/
• http://analytics.twitter.com/
• Site with Pictures
• https://manageflitter.com/
41. Helpful Hints
• 60% of Posting is Content; 30% Engagement
(higher if possible); 10% Call to Action
• Use Tools
• Ask for Help! Community is there to help you!
• @L6SBC @SunnyLenarduzzi @ambermac
@MarketingRxCa
43. One-on-One Coaching
• One hour per seminar purchased
• Doesn’t expire
• Coaching Available with Kevin or….
• Jim Zittlaw
– Social Media Specialist for DESCA
– MacEwan University
– Bachelor's Degree
– Professional Communication
46. Articles to Read
• 5 Customer Service Mistakes to Avoid When
Using Social Media
• How to Build a Social-Media Strategy That
Works
• A 9-Step Guide to Creating a Social Media
Marketing Plan
• How to Setup a Social Media Business
Strategy
47. Social Media Templates to Use
• http://blog.hootsuite.com/social-media-
templates/?utm_source=twitter&utm_mediu
m=owned_social&utm_campaign=social_hoot
suite&hootPostID=a2a2d75c16f0fd49b97a8ca
1f9e9b55e
49. Suggested Video: Watch What You Say
http://www.ted.com/talks/jon_ronson_what_happens_when_onl
ine_shaming_spirals_out_of_control?utm_source=newsletter_dai
ly&utm_campaign=daily&utm_medium=email&utm_content=ima
ge__2015-07-20#t-927713
Editor's Notes
Via Kelly Ann Collins @kellyanncollins
When events happen around the world, Twitter is the first place that you commonly see it. In recent history, some news was reported or seen on Twitter before it was reported by the major new networks. CAUTION: Looks for multiple sources when looking for news on Twitter.
Many trends which are happening in society can be seen on twitter. The newest, hottest topic shows up on Twitter. Do you know how to see a trend?
When this screen shot was taken, this is what was trending in Alberta. Do you know where to find this? Do you know how to change the geographic where you are trending?
Trends on found on your home screen, just below your profile view
To change the geography of where you are trending, click on the change button to the left of the area you are trending.
You don’t have to trend off a location; you can trend off a number of locations or you can allow Twitter to decide what you trends you see
Source for Demographics: http://jetscram.com/blog/industry-news/social-media-user-statistics-and-age-demographics-2014/
Source for Demographics: http://jetscram.com/blog/industry-news/social-media-user-statistics-and-age-demographics-2014/
Third highest average income of users – after LinkedIn and tumblr($83,000, $80,075, $79,562)
Everyone compares their social media platform to Facebook since it is the biggest. As a group/company page, how can you reach out to engage with your followers? You can post onto your page but if you want to send a message to someone, you have to go into your old messages to do it, you can write a new message to someone. On Twitter, you can reach out to anyone who is on Twitter, as long as they haven’t blocked you!
What is the point for you to send out that message? Is your message being consistent between platforms? (Facebook, Twitter, LinkedIn, etc)
Are you able to be consistent? (voice, grammar, visuals, timing of content) to help build trust (keep account activity)
Collaborate with others to give each other access to your own audience
Reach out to people using search and engage with them, help them out.
Stay relevant with the information that you are sending out.
Be humble, do your best work, and following (and hence engagement) will increase in time
Whenever you are about to post something, ask yourself, is this post going to add value to my followers?
All of the list companies were nominated to have the best twitter accounts for #yegbiz
@acmemeatmarket
@BoxSocialYEG
@FlyEIA
@FairmontMAC Winner last year, account is managed by @NicOutLoud
@paper_leaf
@PoppyBarley
These are considered to be the best business accounts on Twitter
2. RT Information that is consistent with your brand and the message that you want to give out. Favorite articles that you want to read in the future, favorite can also be viewed as a way to say thank you for a tweet sent to you; Say thank you to people who follow you (it will get you more followers), say Thank you to people who retweet and favorite your tweets. They are supporting you and by saying thank you, you can help increase their following too because people will see that they are an engaged follower; have conversation with people on Twitter (answer their question, say congrats on an accomplishment)
Twitter is the most open platform – it’s easy to engage with other individuals and organizations. One of the main features is retweeting (sharing) content that was originally sent out (tweeted) by others. Sharing the content of others helps to build goodwill with those individuals and organizations and also provides you with valuable, hand-picked content to your followers.
3. Pictures, links, and video stick out on a tweet feed. 94% more likely to get retweeted. 89% higher favorite rate and 18% more clicks.
4. Use hastags to make your tweet more searcheable. Hastags can be searched on Google so it can help your tweets to make it into a Google search
5. Make sure you have:
Headline picture done up with Your website URL
A call to action (Visit my site for a free download, etc.)
A quote
Your logo
A photo of yourself or your employees
A photo of your business
A random photo that’s representative of your brand’s culture or values
A testimonial
Icons for other social networks you’re part of
Awards or accolades you’ve received
Make sure that you have a profile picture. A logo isn’t bad but not the best…just don’t have the egg!
Have a pinned tweet to make your most recent innitiave more present – show them how to pin a tweet.
80-90% is adding value (sharing information, engaging and talking to people) and 10-20% is selling your services or products
The Best Times to Tweet for Clicks, Retweets, and Engagement http://www.inc.com/jeff-haden/4-8-million-tweets-later-extensive-research-on-best-times-to-tweet.html?cid=sf01002
http://www.reviewzntips.com/why-and-how-you-should-use-images-on-twitter/
What is the point for you to send out that message? Is your message being consistent between platforms? (Facebook, Twitter, LinkedIn, etc)
Are you able to be consistent? (voice, grammar, visuals, timing of content) to help build trust (keep account activity)
Collaborate with others to give each other access to your own audience
Reach out to people using search and engage with them, help them out.
Stay relevant with the information that you are sending out.
Be humble, do your best work, and following (and hence engagement) will increase in time
2. RT Information that is consistent with your brand and the message that you want to give out. Favorite articles that you want to read in the future, favorite can also be viewed as a way to say thank you for a tweet sent to you; Say thank you to people who follow you (it will get you more followers), say Thank you to people who retweet and favorite your tweets. They are supporting you and by saying thank you, you can help increase their following too because people will see that they are an engaged follower; have conversation with people on Twitter (answer their question, say congrats on an accomplishment)
3. Pictures, links, and video stick out on a tweet feed. 94% more likely to get retweeted. 89% higher favorite rate and 18% more clicks.
4. Use hastags to make your tweet more searcheable. Hastags can be searched on Google so it can help your tweets to make it into a Google search
5. Make sure you have:
Headline picture done up with Your website URL
A call to action (Visit my site for a free download, etc.)
A quote
Your logo
A photo of yourself or your employees
A photo of your business
A random photo that’s representative of your brand’s culture or values
A testimonial
Icons for other social networks you’re part of
Awards or accolades you’ve received
Make sure that you have a profile picture. A logo isn’t bad but not the best…just don’t have the egg!
Have a pinned tweet to make your most recent innitiave more present – show them how to pin a tweet.
80-90% is adding value (sharing information, engaging and talking to people) and 10-20% is selling your services or products
The Best Times to Tweet for Clicks, Retweets, and Engagement http://www.inc.com/jeff-haden/4-8-million-tweets-later-extensive-research-on-best-times-to-tweet.html?cid=sf01002
http://www.reviewzntips.com/why-and-how-you-should-use-images-on-twitter/
What is the point for you to send out that message? Is your message being consistent between platforms? (Facebook, Twitter, LinkedIn, etc)
Are you able to be consistent? (voice, grammar, visuals, timing of content) to help build trust (keep account activity)
Collaborate with others to give each other access to your own audience
Reach out to people using search and engage with them, help them out.
Stay relevant with the information that you are sending out.
Be humble, do your best work, and following (and hence engagement) will increase in time
2. RT Information that is consistent with your brand and the message that you want to give out. Favorite articles that you want to read in the future, favorite can also be viewed as a way to say thank you for a tweet sent to you; Say thank you to people who follow you (it will get you more followers), say Thank you to people who retweet and favorite your tweets. They are supporting you and by saying thank you, you can help increase their following too because people will see that they are an engaged follower; have conversation with people on Twitter (answer their question, say congrats on an accomplishment)
3. Pictures, links, and video stick out on a tweet feed. 94% more likely to get retweeted. 89% higher favorite rate and 18% more clicks.
4. Use hastags to make your tweet more searcheable. Hastags can be searched on Google so it can help your tweets to make it into a Google search
5. Make sure you have:
Headline picture done up with Your website URL
A call to action (Visit my site for a free download, etc.)
A quote
Your logo
A photo of yourself or your employees
A photo of your business
A random photo that’s representative of your brand’s culture or values
A testimonial
Icons for other social networks you’re part of
Awards or accolades you’ve received
Make sure that you have a profile picture. A logo isn’t bad but not the best…just don’t have the egg!
Have a pinned tweet to make your most recent innitiave more present – show them how to pin a tweet.
80-90% is adding value (sharing information, engaging and talking to people) and 10-20% is selling your services or products
The Best Times to Tweet for Clicks, Retweets, and Engagement http://www.inc.com/jeff-haden/4-8-million-tweets-later-extensive-research-on-best-times-to-tweet.html?cid=sf01002
http://www.reviewzntips.com/why-and-how-you-should-use-images-on-twitter/
Popular hashtags used in #yeg. On Instagram, you can use 30 hashtags with approximately 12-18 considered to be optimal. Twitter invited the hashtag but don’t use too many in a tweet. Maximum 3 but you can go over if you spin a comedy or laughter into the tweet. Hashtags can be googled directly and show the results in Twitter.
What is the point for you to send out that message? Is your message being consistent between platforms? (Facebook, Twitter, LinkedIn, etc)
Are you able to be consistent? (voice, grammar, visuals, timing of content) to help build trust (keep account activity)
Collaborate with others to give each other access to your own audience
Reach out to people using search and engage with them, help them out.
Stay relevant with the information that you are sending out.
Be humble, do your best work, and following (and hence engagement) will increase in time
2. RT Information that is consistent with your brand and the message that you want to give out. Favorite articles that you want to read in the future, favorite can also be viewed as a way to say thank you for a tweet sent to you; Say thank you to people who follow you (it will get you more followers), say Thank you to people who retweet and favorite your tweets. They are supporting you and by saying thank you, you can help increase their following too because people will see that they are an engaged follower; have conversation with people on Twitter (answer their question, say congrats on an accomplishment)
3. Pictures, links, and video stick out on a tweet feed. 94% more likely to get retweeted. 89% higher favorite rate and 18% more clicks.
4. Use hastags to make your tweet more searcheable. Hastags can be searched on Google so it can help your tweets to make it into a Google search
5. Make sure you have:
Headline picture done up with Your website URL
A call to action (Visit my site for a free download, etc.)
A quote
Your logo
A photo of yourself or your employees
A photo of your business
A random photo that’s representative of your brand’s culture or values
A testimonial
Icons for other social networks you’re part of
Awards or accolades you’ve received
Make sure that you have a profile picture. A logo isn’t bad but not the best…just don’t have the egg!
Have a pinned tweet to make your most recent innitiave more present – show them how to pin a tweet.
80-90% is adding value (sharing information, engaging and talking to people) and 10-20% is selling your services or products
The Best Times to Tweet for Clicks, Retweets, and Engagement http://www.inc.com/jeff-haden/4-8-million-tweets-later-extensive-research-on-best-times-to-tweet.html?cid=sf01002
http://www.reviewzntips.com/why-and-how-you-should-use-images-on-twitter/
What do you think about this profile? What information do you get from it? Would you say they are interesting to follow? Would you like to build a relationship with them?
Key elements missing:
No Picture
No bio
No pinned tweet with something adding value to their profile
No Background
How credible does Sunny’s profile page make her look?
We know a number of things about her
We know what she looks like (okay to use a logo but a picture of yourself would be better)
We know where she is located
Website is imperative for a business related account – the whole point of social media is to create relationships and to drive traffic to your website for future sales.
We know what her latest topic of conversation is
Based off her activity, we know that she is engaging.
Key elements missing:
No Picture
No bio
No pinned tweet with something adding value to their profile
No Background
The Best Times to Tweet for Clicks, Retweets, and Engagement http://www.inc.com/jeff-haden/4-8-million-tweets-later-extensive-research-on-best-times-to-tweet.html?cid=sf01002
http://www.reviewzntips.com/why-and-how-you-should-use-images-on-twitter/
Twitter does not filter its content through any algorithms, so what you tweet is exactly what your followers will see. This is a double-edged sword, because you are then competing with thousands of other tweets that your followers see. Tweet frequently and make sure that you are adding value. Tweeting frequently means different things to different groups. Some people or organizations tweet every twenty minutes while others (like myself) tweet 5 times per day.
People are always being sold to, they don’t want to be sold to online. If you build,
Ignore Mad Customers: If you ignore a mad customer,……
4 Things You're Doing Wrong on Social Media: http://www.inc.com/amy-vernon/4-things-you-re-doing-wrong-in-social-media.html?cid=sf01001
@DeltaAssist is considered to be the best business Twitter account in the world
For Mad Customers:
Don’t hide from them…engage with them. Acknowledge the problem…as soon as possible. It is an opportunity to improve your services/products, and shows that you care about the customer experience (other customers will notice)
Find out what the issue is, if it even does exist
Take the conversation offline with either DM, email, or phone number
Always say thank you. If conversation was taken off line, follow up in public afterwards to ensure that everything is okay.
1. Who are your folllowers? What is the common element that brings them to you? What can you bring to them to help them out? You can use Twitter analytics to help you out for this.
Which tweet seems to be more interesting to you? Which tweet are you most likely to click on?
Pictures used don’t have to be custom, can use stock images.. At the very least, have a website that peole can click on.
Tweets are not like a Showtime Rotisserie Grill – you can’t ‘set it and forget it’. Tweets are like children. You need to nurture them over time and keep testing and refining until you get it right.
Double down on content that works. Tweets and content that perform get published over and over again. Tweets or content that are duds quickly find their way out of the rotation. Feedback is provided to the team that created the content to let them know why we felt that it didn’t perform. Don’t be afraid to use a script of tweets that you cut and paste into your software.
Don’t be scared to allow your tweets to reflect a portion of your personality. Don’t be scared to be funny. Social media is just like being at a business mixer, people are going to talk to people they find interesting.
This tweet has the second highest level of engagement of any tweet that Hoot suite has ever done
Who Unfollowed Me – Free - To help you track who has followed you lately, who has unfollowed you, and who you are not following back. You can follow and unfollow people directly from the app
Hootsuite – Free – Allows you to schedule your tweets along with other social media platforms, can be used for some analytics to see how your account is performing
Twitter Analytics – Free – Used to see how you are progressing with your tweets; can learn
