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KDF Social Media Training: Current Platforms, Tactics and Advocacy
- 1. SOCIAL MEDIA TRAINING: KDF Staff 11.17.17
- 2. Agenda • Introduction • Current Platforms & Tactics • KDF Social Media Advocacy • Social Media Trivia • Ideas & Questions – All presentation materials will be available at KDF.org/Social-Training
- 3. INTRODUCTION
- 4. Introduction • Why we’re here today • What we’re not here to do today • Guidelines & Information • KDF & Vimarc social media management roles
- 12. PAID TACTICS
- 13. Facebook • News Feed / Video / Carousel
- 14. Facebook • Offer
- 16. Instagram • News Feed / Video / Carousel
- 20. Why you may or may not see ads • Audience targeting differs for each event • Using internal databases
- 21. HASHTAGS
- 22. Hashtags • #KYDerbyFestival • #ThunderOverLouisville • #KDFmarathon • #PegasusPin
- 24. KDF Social Media Advocacy • “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own social media profiles – While we are not asking you to become avid social media users on behalf of the organization, we do want you to know that the KDF staff is our biggest online asset! – What is an external influencer? • How can you help identify influencers?
- 25. Facebook • News Feed Preference & Notifications
- 26. Facebook • Tagging KDF Facebook accounts in personal posts
- 27. Facebook • Tagging KDF Facebook accounts in personal posts
- 28. Facebook • Tagging KDF Facebook accounts in personal posts
- 29. Facebook • Do’s – Tag people, places – Use visuals – Weave trends into your posts • Don’t’s – Be negative – Worry about helping KDF “sell” – Forget to spellcheck!
- 31. Twitter • Tagging KDF Twitter accounts in personal posts
- 32. Twitter • Do’s – Be consistent, relevant – Tag brands, people, locations – Follow KDF sponsors/partners • Don’t’s – Make up #hashtags – Force yourself to use all 140 characters – Over-Tweet
- 34. Instagram • Tagging KDF Instagram account in personal posts
- 35. Instagram • Do’s – Interact (like, comment, etc.) – Put links in your bio – Tag people, places • Don’t’s – Use low-quality images – Post/re-Post without giving photographer credit – Overpost
- 36. TRIVIA
- 37. Trivia Question 1 You are writing a message on Twitter. What is the maximum number of characters you can use? a) 140 b) 180 c) 200 d) 280
- 38. Trivia Question 2 What was Twitter's original name? a) Tweeter b) Tweet c) Twttr d) Twit
- 39. Trivia Question 3 What is YouTube's slogan? a) Broadcast Yourself b) Just Video It c) Think Different d) Anytime Video
- 40. Trivia Question 4 Who owns Instagram? a) Facebook b) Google c) Twitter d) Microsoft
- 41. Trivia Question 5 Someone without a Twitter profile picture is called a(n) ... a) Fail Whale b) Dodie c) Egg d) Troll
- 42. Trivia Question 6 Which is the most popular (number of users) social media platform following Facebook? a) YouTube b) Instagram c) Twitter d) Pinterest
- 43. Trivia Question 7 What percentage of all global, digital ad spending is spent on social media advertising? a) 85% b) 50% c) 35% d) 16%
- 44. Trivia Question 8 Who owns LinkedIn? a) Apple b) Microsoft c) Facebook d) Google
- 45. Trivia Question 9 Which country spends the most time on social media per day? a) England b) Philippines c) United States d) South Africa
- 46. Trivia Question 10 Among the social networks listed below, which one is the oldest? a) Facebook b) LinkedIn c) Myspace d) Twitter
- 48. Ideas & Questions • How can we help you with your personal Social Media Channels today? • Based on our conversation and examples, do you have ideas that could work for KDF social media promotion?