Report

Internship Report
PT. Terang Parts Indonesia
KESSIA JUANA
1601249740 - Marketing
BINA NUSANTARA INTERNATIONAL UNIVERSITY

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Student Information:
Student ID Number 1601249740
Student Name Kessia Juana Sunadji
Program Marketing
Company Information
Company Name PT Terang Parts Indonesia
Company Address Taman Tekno blok F1/B, Serpong, Banten
Company Supervisor Pak Paulus Oni
Internship Period 1st
July – 11th
September 2015
The internship report should meet the below requirements.
a. Report (hard copy) is required to be submitted on clean paper.
b. Outline report is complete as internship guidelines.
c. Compiled pages must be bound based on program color.
Plagiarism/Cheating and FalsificationData
BiNus International seriously regards all forms of plagiarism, cheating, falsification data and collusion as
academic offenses which may result in severe penalties, including loss/drop of marks, course/class discontinuity
and other possible penalties executed by the university. Please refer to the related course syllabus for further
information.
Declaration of Originality
By signing this report, I understand, accept and consent to BiNus International terms and policy on plagiarism.
Herewith I/we* declare that the work contained in this assignment is my/our* own work and has not been
submitted for the use of assessment in another course or class, except where this has been notified and
accepted in advance.
Jakarta, 11/09/2015
Kessia Juana Sunadji
Internship Report
BINUS UNIVERSITY INTERNATIONAL

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Disclosure
I, supervisor of Kessia Juana at PT Terang Parts Indonesia, hereby state that all information
enclosed in Kessia Juana’s report internship report is correct. Furthermore, I have reviewed
and read the data in this report. If there are any question or further information, please do
contact:
Name : Paulus Oni
Company : PT Terang Parts Indonesia
Address : Taman Tekno blok F1/B, Serpong, Banten,
Indonesia
Phone : +811 929258
Jakarta, 11th September 2015
Paulus Oni

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Acknowledgement
By doing internship experience as the Marketing Intern in PT Terang Parts Indonesia was
worthy experience due to many knowledge and skills that I can get. Doing this internship
program is a part of my responsibility to Bina Nusantara International for my learning
experience and finishing my bachelor degree. This internship has delivered so many
experiences to increase my skills and knowledge about marketing section.
Firstly, I would like to thank God because of His blessings and strength during my internship.
I also want to thank my parents as they have given me support to complete this internship
program.
Furthermore, I would like to acknowledge my gratefulness through this following people:
1. Mr. Paulus Oni as my supervisor in PT Terang Parts Indonesia for the continuous
guidance, sharing knowledge and insights during my internship
2. Ms. Yunica as my Internship Program coordinator in PT Terang Parts Indonesia that
already giving me support and chance to know more about the company
3. Ms. Nurul, Ms. May, Mr. Marco, Mr. Benny and fellow workers for the support and
patience as to helping out during my internship.
4. Everyone else that I haven’t mention but have been supported me through this internship
program
Kessia Juana

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Table of Contents
Disclosure...................................................................................................................................2
Table of Content..................................................................................................................................................................4
Executive Summary...........................................................................................................................................5
CHAPTER 1.................................................................................................................................6
1.1 Company Profile..........................................................................................................................................6
1.2 Company’s Vision and Mission.................................................................................... 6
1.3 Organizational Structure..........................................................................................................................7
1.4 Corporate Value ..........................................................................................................................................7
1.5 Company Analysis ...................................................................................................... 8
CHAPTER 2...............................................................................................................................11
CHAPTER 3...............................................................................................................................12
3.1 Internship Overview................................................................................................................................12
3.2 Project Overview ...................................................................................................... 12
3.3 Job Description...........................................................................................................................................12
3.4 Work Environment...................................................................................................................................13
3.5 Job Assignment......................................................................................................... 13
CHAPTER 4...............................................................................................................................26
4.1 Self Reflection.............................................................................................................................................26
4.2 Career Plan............................................................................................................... 27
CHAPTER 5...............................................................................................................................29
5.1 Conclusion....................................................................................................................................................29
5.2 Recommendation ...................................................................................................... 29
Appendices..............................................................................................................................31
i. Internship hours...........................................................................................................................................31
ii. Weekly Journal........................................................................................................... 31
iii. Employer Evaluation ................................................................................................. 39
iv. Letter of Recognition………………………….……………..……………………………40
Reference.................................................................................................................................41
Attachment..............................................................................................................................42

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Executive Summary
Hereby, I, Kessia Juana, am almost completing my Bachelor’s degree in Bina Nusantara International
as a marketer. I’m in my 3rd
year of my university and I have to take internship in 3 months started
from 1st
July – 11th
September 2015. Therefore, the main reason I took this internship is to improve
my marketing skills and to contribute success to the company and improve their innovations through
automotive.
Moreover, after having 3 months internship in PT Terang Parts Indonesia as Marketing Intern, it
makes me apprehend that having internship give valuable experience and money is not easy to find. It
gives me more perception about working life that it is not as easy as it seems and provides better
understanding to solve problems and social interactions.
The reason I choose, PT Terang Parts Indonesia, as my intern program is to develop my marketing
skills in the challenging atmosphere such automotive industry that has tight schedule and activities, as
I was told that I will have different tasks each day.
Thus, in this report I will give more elaboration through my internship program. This report consists
of company background of PT Terang Parts Indonesia, the project in each-day-task, problems and
solutions in the marketing activities, self reflection, learning point, and career plans that will be
explained in details within this report.

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CHAPTER 1
Company Background
1.1 Company Profile
Internship Organization
PT Terang Parts Indonesia
Taman Tekno blok F1/B, Serpong, Banten, Indonesia
PT Terang Parts Indonesia established in 2008 with over than 6 years of experience in the industry,
which is Automotive Parts & Helmet, Sound Protection, Rust Protection and Paint Protection. As PT
Terang Parts Indonesia has deep insight in delivering auto components and parts to Astra International
(Toyota, Daihatsu, Honda Sales Operation), Isuzu (Isuzu Astra Motor Indonesia) & UD Truck Nissan
as their only long listed clients.
Some of the client from Astra such BMW didn’t go corporate with the PT Terang Parts Indonesia,
because they have their own manufacturer company for exclusive automotive.
PT Terang Parts Indonesia has knowledge in local market preferences and also their experience in
dealing with local manpower and local market preferences around their region, Serpong, so they can
deliver the right solutions for customers, as a result of the know-how and expertise that has been
constructed in years. PT Terang Parts has been known for the most reliable manufacturers in
Indonesia. PT Terang Parts compound raw materials and parts and deliver them into ready to use auto
components. Within the trust that is given from the loyal customers and optimistic view, PT Terang
Parts plan to grow future development of a new office and factory in terms of expanding the
company. The factory area covers 5000 sqm at this present, and we are extending another 5000 sqm
of land area also 3526 sqm of building area. In planned, the total area of this future development
program will be 10000 sqm.
1.2 Company’s Vision and Mission
Vision
To be reliable company and be the preference on responding the automotive component industry
challenges and needs in the world
Mission
To reach the best result in quality, cost, delivery, with the effective and efficient way

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1.3 Organizational Structure
The corporate structure of PT Terang Parts Indonesia has been set up to provide diverse and skillful
group of specialists that will execute top priority tasks and improve the service in order to satisfy
requirements of the customers.
1.4 Corporate Value
PT Terang Parts Indonesia dedicated team works in harmony to cater the customer needs. PT Terang
Parts Indonesia is not only producing high quality products but also delivering the right solution for
the valuable customers. In PT Terang Parts Indonesia, they have the value of believing that each of
the customers is unique and required an extra effort to get to know personally. They are proud to
take the extra effort because PT Terang Parts Indonesia treasures the relationship with the partner as
they treasure the relationship within one company vertically and horizontally. It becomes the
corporate value that makes the ultimate difference that will promote PT Terang Parts Indonesia to be
number one reliable partner in the similar regional industry. By identifying the right solutions to the
customers, PT Terang Parts Indonesia is equipped with mechanical laboratory and extensive
equipment for product research and development design team. A team dedicated and experienced by
local and expatriate professionals manages PT Terang Parts Indonesia. They have full-geared
organization structure, divided into specific departments that is skillfully functions in their field as
the expertise of each departments. In summary the corporate value deducted into:
1. PT Terang Parts Indonesia builds active communication to understand client’s preferences and
needs
2. PT Terang Parts Indonesia develops the product design and discuss the best solution for the needs
President of
Commissioners
Marketing
Department
Engineering
Department
PPIC
Department
Production
Department
Purchasing
Department
Quality
Department
HRD- GA
Department
Accounting &
Finance
Department
President
Director
Director

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3. PT Terang Parts Indonesia successfully generates the component requirements and deliver them on
time
1.4 Company Analysis
PT Terang Parts Indonesia works as the supplier for Auto2000 as the branch from Astra Company,
they operate their company in BSD Serpong-Tekno Industri, as they have their manufacturers and
offices nearby. They focuses on the spare parts for Astra company (Toyota, Daihatsu, Honda Sales
Operation), Isuzu (Isuzu Astra Motor Indonesia) & UD Truck Nissan. Their operation based on
Functional Organizational, which is Marketing, Engineering, PPIC, Production, Purchasing, Quality,
HRD,& Accounting and Finance Department.
Their competitive advantage of the company is they are already trusted by the biggest client for
automotive industry, Astra Company, so the biggest client, Astra Company, only contracts their
operation. Their factories also close with office so there is no lag time between producing and order
from the client; also there are minimum of miscommunication between the factory and office. Easy to
control also becomes one of the competitive advantage because the nearby factory and office. High
Quality from the manufacturers also becomes one of the competitive advantages because the
machinery also imported from abroad, and also tight quality control from the office division that is
why such Astra Company wants to trust PT Terang Parts Indonesia as well as the well-trained man
workers that can fully operate their machinery.
PT Terang
Parts Indonesia
Operation
Competitive
advantage
Positioning
Company's
product line

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The positioning of the company is the highest of the similar industry, as they have high price and high
quality between the competitors. The positioning for the PT Terang Parts that produces Helmet:
The company’s product line consists of spare parts for the Auto2000 as the Astra dealer to the end
customers.
No TOYOTA
BRAND
PART NAME
1. Innova Chrome Back Door Ornament, Muffler Cutter, Weather Strip, Chrome
Door Handle with LED, Cover Spare Tire, Tas Welcome Pack, Paint
Protection
2. Rush Weather Strip, License Plate,Paint and Sound Protection
3. Etios Muffler Cutter, License Plate, Tas Welcome Pack, Paint and Sound
Protection
4. Avanza- Veloz Mud Guard Veloz, Chrome List Back Door Glass, Back Door
Ornament, Muffler Cutter, Windows Graphic, License Plate, Insultor
Engine Hood, Paint and Sound Protection, Spray Engine Hood
5. Agya RR Combi Reflector LED, Muffler Cutter, License Plate, Tas Welcome
Pack,Paint and Sound Protection
6. Fortuner Muffler Cutter, Tas Welcome Pack,Paint and Sound Protection
7. Yaris and Vios Tas Welcome Pack,Paint and Sound Protection
Price
Quality
PT Dharma Poli
PT Yasuni

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No. Daihatsu Part Name
1. Terios’’15 Chrome Grill Ornament, Cover Mirror Ornament, Foot Step, Fender
Ornament, Cover Spare Wheel, License Plate Holder, Spray Engine
Hood
2. Luxio Cover Frame Seat,License Plate Holder
3. Granmax- PU Front Under Guard Ornament, Cover Side Protector, License Plate
Holder
4. Xenia SBM (Side Body Molding), Chrome List Back Door Glass, Cover Fog
Lamp, Back Door Ornament, Muffler Cutter, Chrome Grill Ornament,
Pad Engine Hood Inst, Window Graphic Body, License Plate Holder
5. Ayla RR Combi Reflector LED, Chrome List Back Door Glass Ornament,
Muffler Cutter, SBM (Side Body Molding), Console Box, License Plate
Holder

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CHAPTER 2
Literature Review
Pricing
According to the Magnan (2011), pricing a product becomes the most important decision for a
company that marketing research needs, for making the optimal prices for different parts, which in
this case spare parts of every different car and innovations. After evaluating within many pricing
methods, it is find that value based strategies is the most profitable one than any other pricing
approach and it is considered as one of the best pricing methods (Hinterhuber, 2010).
SWOT Analysis
The evaluation of strength, weakness, opportunities and threat are becoming the widely recognized
tool for distributing the auditing within marketing, therefore the technique is easy to conduct and
complete information (Piercy, 1989). SWOT factors will brainstorms the company to make sure that
they have distinctive strengths, reduce the negative factors of weaknesses so it will not ruin the future
business, defined the positive factors outside the company as the opportunity, and outside negative
factors that will have impact on the company’s ability to achieve target as the threat (Clark, 2004).
Competitor’s evaluation
The approach for knowing the market is not only considering about the products and customers but
also highlighting the competitor’s evaluation so this will resulted into creating the competitive
advantage (Smith, 2006). The evaluation is highly needed for the setting the strategy before the
aggressive part behavior from the competitors; such decrease the level of pricing or joining
partnership with other business (Natter,1998).
Training
Within the organization activities, value of the training section is allowing the company to support the
employees so they can delivered target and also escalating the performance for the organizational
purpose (Baraldi, 2015). The training evaluation will take result on increase of the ability between the
trainees, enhance the motivation, improve self-efficiency and attitudes, and prove the commitment of
the trainees (Hamid, 2012).
Customer satisfaction survey
Customer satisfaction measurement using survey is the principal tool for the marketers that assessing
the health of the relationship with their customers in business-to-business context (Rossomme, 2003).
The modern management of philosophy considered that customer satisfaction survey became baseline
standard of performance and knowing the standard excellence from the company (Cengiz, 2010).

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CHAPTER 3
Methodology and Result
3.1 Internship Overview
Internship Organization:
Taman Tekno blok F1/B, Serpong, Banten, Indonesia
Internship Department: Marketing Department
Internship Supervisor: Mr. Paulus Oni
Organization Development Overview
The department is under President Director and Director with the internship supervisor of Mr. Paulus
Oni. The department is aiming to developing clients’ relationship, setting the time for the transferring
spare parts, collaboratively working with the other divisions (financing, purchasing, engineering,
etc.),and setting the innovative product lines ideas.
Moreover, in order to perform its function, this department has been focusing on the two parts group
in the marketing department, two people that works on the data progress and the other two people that
works on the customer relationship with some job tasks to do data progress.
3.2 Project Overview
Name Kessia Juana
Company PT Terang Parts Indonesia
Company Address Taman Tekno Blok F1/B, Serpong, Banten,
Indonesia
Supervisor Name Paulus Oni
Intern Position Marketing Intern
Date ofwork:
Start 1st
July 2015
End 11th
September 2015
Working Days Monday - Friday
3.3 Job Description
My Internship program at PT Terang Parts Indonesia is under the supervision of Mr. Paulus Oni that
work as the Head of Marketing Department. I worked as the marketing intern from Monday to Friday

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started at July 1st
to Sept 11th
, 2015. The time procedure at fasting period usually goes home early
(4.30 PM) whereas the usual timing for the regular date is going home at (5 PM).
Daily tasks and job assignment during my internship period:
a. Input data for the transferring process
b. Make the data factory workplace of Auto2000
c. Attend and Prepare Training Section from Auto2000
d. Make pricing progress for spare parts
e. Make attendance for training program every Monday
f. Make survey for supplier and customers
g. Make notes (minutes of meeting) for the meeting
3.4 Work Environment
The work environment is convenient as they provide around (3x7) meter room for 5 people, as they
consist of the marketing manager (Pak Paulus) and four employees with some desk sections in the
middle of the room. The room is having four cubicles and one big desk for the marketing manager.
The work environment is very un-distressful as the people who works in PT Terang Parts Indonesia is
already very close with each other, so they considered each other as friend and when the time comes
to do the work, they started to behave professionally. They work in an open communication where
when some people about the work, the other helps in order to make the work finished in beyond
expectation. They also believe in honesty and truthful communication so people will have more
comfort to know each other with deep connection. Work ethically is very common in the workplace,
because they tend to work and help each other; if the other doesn’t understand about something then
the work partner is helping with the work.
The company also considered to the happiness and work-satisfaction of the worker, usually there
are lunchbox for the afternoon meal, but when there are fasting period then they change the lunchbox
into “Tajil” after the work. So the worker is satisfied with what the company has done with them.
In the end I feel satisfied working in PT Terang Parts Indonesia and it fulfill my expectation of the
working day with the friendly co-workers.
3.5 Job Assignment
Within my internship activity, I assigned to some job assignments that has several groups such routine
job assignment and additional job assignment. Therefore,I mostly work as individual not in teams.
Job Assignment Plan and Do
Development Marketing Insight P: Forecast data
Pricing input
Meeting process
Presentation making

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D: Training from Auto2000
Business plan Discussion
Job Description P: Mapping the organizational chart &
competitors chart
D: Updating validity of the content
Understand PT Terang Parts
Indonesia business process
P: Data mining and reviewing files and
documents
D: Understand the business process and
products of PT Terang Parts Indonesia
Routine Input Data P: Data input for transferring the spare parts
D: Inputting data from Speed Ware /4GL
software
Attendance list P: Prepare attendance list for training and
meeting
D: Checking the attendance list for training
(every Monday) and meeting
Attend meeting & notes P: Attend meeting and taking notes
D: Focus on the meeting and taking important
notes
Sorting & Write email P: Sort the email and write down email
D: Write in formal language for the email and
sorting the email based on parts of products
Make Survey P: Survey for the customer satisfaction
D: Write for the customer satisfaction for every
Auto2000 branch within PT Terang Parts
Indonesia
P: Survey SRM (Supplier Research
Management)
D: Write for the each supplier in PT Terang
Parts Indonesia for the maximum of the
productivity works
Project Job Assignment
1. Job Assignment: Understand the PT Terang Parts Indonesia company background, products
and workshops in all over Indonesia
Description: a.) I am directed to study about the company from the book about the existing
company profile, before I start to work about the marketing project there.
Started from the organization structure, so I will know who are my seniors,
then the background of the company, and what are the products that they are
selling. I focused on the products that consist of so many parts, so I will get
easily familiar with the product then can complete other assignments.
b.) After getting known with the product and company profile, the other staff
of marketing member is giving me task to understand the every branch of the
Honda Auto2000 workshops with how many man works over there, because

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the company wants to make new usage for product line (anti-karat) so they
have to make sure the availability space, man works, and elevators in each
workshops.
Challenge: PT Terang Parts Indonesia is a automotive company suppliers who sells a lot
of spare parts product from different kind of cars (Toyota, Honda &
Daihatsu), even the specific cars under the brand, has so many different types
of spare parts that has different names before to make a car. Thus, for the
second task, the availability amount of Honda Auto2000 workshops from all
around Indonesia, are a lot. The marketing member needs to call the person
in charge that understand about the whole information under the workshops
so they will get concrete information about the man works, elevators, and
space available in each region. I have to help to write list of names from each
HondaAuto2000 workshops without any mistake because it will be important
information for the company who wants to make new usage for product line
(anti-karat).
Method: I ask fellow worker to explain about the task that I have to do and they
explained me with simple explanation.
Result: I get familiar with the PT Terang Parts Indonesia but not in detailed, at least
some important information I already captured and it will be a lot easier to
get the basic first and then continue with the task. Moreover, I also know the
location of the Honda Auto2000 workshops in all over Indonesia with the
detailed in it.
Suggestion: Every task will be a lot clearer if you dare to ask the supervisor but not to
complicate the task or the supervisor. Thus, the fast capability to learn will be
a lot useful and those who can finish the work fast but in competency and
accuracy,than the person who has bunch of knowledge but with fewer
competencies and accuracies.
(Catalogs for product parts)

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2. Job Assignment: Understand how to input the data to the book and price the spare parts model
Description: a.) As the basic works to understand more about the products line so the
company are already make the program to input the data. The program is due
to make appointment for the product transferring from the factory to the
specific place around the Indonesia region. The logistic department has its
own schedule that will be taken care by the marketing division, which is
Monday and Friday (transfer to outside Jakarta),Tuesday and Thursday
(Transfer to Daihatsu – Cibitung), and Wednesday (Bogor).
b.) The pricing of the spare parts also has their own method of calculation,
which already explained by the marketing, but the practice of the pricing is
too complicated to do for one-person intern. So they considered teaching the
explanation of the price for every spare parts and how they get them, which
include so many data from different divisions.
Challenge: the data input also considered accuracy whilst it has a lot of paper to do, so I
have to work fast and accurate to input the data to the program. By the
pricing objectives, it consists of a lot calling to the specific divisions to get
accurate data about the timing and cost. For example: the data for one
machine and one product has to be completed by two person in 2.25 minutes,
thus the marketing has to know the exact wage for each of the man works,
knowing from the engineering of how is the work and if there is any lag time
Method: Use the formula that already been given within the pricing process in the
paper, somehow If I find any stuck in doing the task, I ask the fellow workers
to help me doing my task.
Result: I got the information of how the basic works of marketing and it is not as
easy as it seems, thus marketing is not all consist of talking to clients, but
there are also many paper works with calculation as well, so the marketing
member has to do multitasking about the projects that consist of the basic
knowledge for each division (financing, purchasing).
Suggestion: I recommend the combining the self learning and social interaction with the
seniors, self learning because the workers has to be fast learner and social
interaction because of the new point of view and knowledge from the seniors.

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3. Job assignment: Understand how to input data to the computer using Speed Ware
Description: a.) The program using software Speed ware/4GL to input the data for the
transferring product from the factory to the Auto2000 workplace, the data
included codes, name of the factory, pricing, number of the PO,etc.
Therefore the data has to be printed right away and deliver it to the
engineering area so they can make the product.
Challenge: The data input is having so many amount of paper worksheet, so it definitely
has to be accurate and fast for the data. Thus, the PPIC (inventory) has to
make the “surat-jalan” right away for the logistic to deliver the product. The
data has to be done by the marketing first, and then the other division will
have their own task to do their job. So the input data has to be as accurate as
possible and fast.
Method: Do a trial error doing the task but then the mentor helps to fix the problem.
The basic method is to use the formula system that already been put in the
Speed Ware 4GL.
Result: I am more familiar with the software usage to input the data, therefore the
skill will be very useful in the future because the software of Speed
Ware/4GL is very common to used
Suggestion: I recommend asking if there is any difficult task, it is better to ask
rather than already inputting the data but wrong result. The best interest to get

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easy to the software is to make as many data as you can, because practicing is
the best teacher to make the familiarity with the software.
4. Job assignment: Prepare for the Training section
Description: a.) Training section mostly is about business plan, purchasing management,
marketing/selling skill, and kaizen method, due to all marketing in PT Terang
Parts Indonesia, from the Auto2000, Pak Hendro, as the speaker of the
seminar. The training seminar longed for 2 hours max with many discussion
and talk about Marketing with a lot of examples from other company and not
only for Astra. The preparation will be consider as prepare the room, LCD,
and help the presentation progress before the training begin.
Challenge: a.) The training method consider refreshing memory from the university, so
the speaker will ask severalquestions about marketing that sometimes
already forget about some parts. By also preparing the room, intern has to
come early than the other person; it will also improve my time management.
Method: Refresh the memory about the business progress in the university learning
process as well as ask the speaker in the seminar if there is any part that is
confusing.
Result: The training seminar also considers making new connection because a lot
people from other Auto2000 also coming in to the seminar.
Suggestion: I recommend dare to ask in a training section because the speaker is
already professional in their job and will be very useful for the insight.
5. Job assignment: Sorting the email list
Description: a.) The sorting email for the transferring needs to be differentiate from the
motorcycle and car,because there are different sales counter that calculate
about the product for the motorcycle (Vario & Beat) and car.
Challenge: a.) The email list needs to be accurate according to the customer’s order, or
else the rest of the work will be wrong and need to recheck again.
Method: Ask the fellow the workers of how to do the task of how to make the sort the
email by the region of the order.
Result: The understanding for the email list will be improving my accuracy skill
because it needs deep focus through my task.
Suggestion: If there are any questions or miss the order in the email then better to ask the
supervisor to correct the order lists.

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6. Job assignment: Helping the meeting progress
Description: a.) Prepare note books to help prepare the meeting’s important list so it will
help the marketing to more focus on the discussion and the noting will be
delivered to the intern.
Challenge: a.) It also needs deep focus as the meeting will have discussion about
something new such spare parts and forecasting the data so the intern needs
to prepare notes with deep concentration
Method: Prepare notes before the meeting progress
Result: The understanding about the meeting progress will help me to know more
about the company as well as it will adding my network connection
Suggestion: It will be rude to cut the talking between the discussions but it is better to
ask before making the mistake in taking notes.
7. Job assignment: Draft email for the internal member
Description: a.) Prepare email for the internal member based on the products spare parts
needed for some of the specific divisions. The email needs to construct the
formality in language.
Challenge: a.) Needs to be carefulin picking the words for the email in the internal
members so there will be no miscommunications.
Method: Ask the fellow workers about how to make the formal words for the internal
member’
Result: I manage to make the draft first before sending it to the manager so there will
be no mistake and miscommunicate in making the information within the
email.
Suggestion: Need to propose the email first to the manager before sending it to the
co-workers and it should be in standard definition with clear fonts.
8. Job assignment: Make presentation about the forecast data
Description: Prepare the presentation about the forecasting data that will be presented in
the meeting between the co-workers.
Method: Make a better presentation than before the previous presentation data then
ask the supervisor if the presentation is easy to read or not.
Challenge: Need to make the presentation to be as simple as possible and attractive with
easy-to-read fonts; thus, the wordings need to be selected to be formal and
easy to understand.
Result: Collaborate the insight to make the presentation for the meetings; therefore it
will also increase my knowledge about the company and the product

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Suggestion: Need to make sure that the presentation is easy to read and attractive enough
to be conducted in the meetings.
9. Job Assignment: List for Buka Bersama
Description: Making the list for the participants in Buka Bersama and booking the
restaurants for Friday 10th.
The list will be made in Microsoft Word and after
it completed, then the supervisor can recheck the names who can come and
who cannot come.
Challenge: Not familiar with all the names because of the many participants in all
around the division so need the supervising from the co-workers to respell the
name. Due to some parts have their own competitor such the spray paint has
its own competitor so, Protera – as the name of the spray paint – has their
own big competitor. There will be many competitors in the different parts of
each spare manufacturer within PT Terang Parts Indonesia.
Method: Ask the fellow workers about the list of names for the Buka Bersama event.
Result: More familiar with the name in all division within PT Terang Parts
Indonesia, thus, it will also increase my skill in making the document for the
company. Therefore, the name of the competitor will also increase the insight
about the company of spare parts in Indonesia
Suggestion: Ask the fellow co-workers to help the list for the job due to minimize the
mistake for the list of Buka Bersama.
10. Job Assignment: Understanding of PT Terang Parts competitor and its
organizational structure

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Description: Making list in Microsoft Word about the organizational chart from
the supplier to PT Terang Part’s customers (business to business) and
compile it and shown to the supervisor.
Challenge: Needs more information from the supervisor because the company is
new to the intern marketing and also within its industry from the
umbrella company to the customers’ chart structure.
Method: Ask the supervisor about the correct structure of the competitor and
organizational structure and also read the book about the history of PT
Terang Parts Indonesia.
Result: More familiar with the company structure to the customer’s relations because
of knowing the big picture of the company.
Suggestion: Ask the supervisor about the competitor and the customer’s of PT Terang
Parts Indonesia so the data will have no mistake
11. Job assignment: Prepare attendance for Training.
Description: As the training will consist of the marketing division in PT Terang Parts
Indonesia, so the needs for attendance list will be highly considerable for the
company. Because the member needs to be discipline and arrive on time for
the training because the director already prepare for the training by
Auto2000 managers.
Challenge: Need to arrive earlier than the other member for preparing the attendance of
training in every Monday.
Method: Prepare the paper before the training, so arrive early every once in a week
Result: I trained to be more discipline person, thus, the earlier I come, and I will
have the opportunity to talk with the manager from the Auto2000.
Suggestion: Come more early before the training because the intern will get respect from
the co-workers by show how competence the worker from Bina Nusantara
International also PT Terang Parts Indonesia.

22
12. Job Assignment: Make SRM Survey (Supplier Research Management)
Description: The Survey is making sure the productivity of the supplier activity whether it
is efficient or not. The survey needs to be done every several months so the
supplier will have to increase the productivity and fix the lag time within the
supplier division. Thus the possibility of the potential risk will have to be
measured in any area so the survey will be accurate according to each
supplier factory place.
Challenge: Need to make sure that the potential risk is complete in the survey issue
according to each place factory.
Method: Ask the fellow workers of how the potential risk in every branch to make the
SRM Survey.
Result: Get more knowledge of each of the place factory from the region about the
potential risk and also increasing my skill of making the survey by using
Microsoft Excel.
Suggestion: Better to ask the supervisor about the survey so there is minimizing the
mistake of making the potential risk for each of the supplier places.
13. Job assignment: Make Survey of Customer Satisfaction
Description: Thus the survey is to make sure that customer is satisfied with the
product and service by PT Terang Parts Indonesia. Therefore, after finish,
the marketing needs to make the summary for each of the customer
region. The customer of PT Terang Parts Indonesia concluded as
Auto2000 as the branch from Astra Company.

23
Challenge: Need to make sure that the data summary is correct and relevant with
the original survey so the marketing management will know exactly on
what part of the company that needed to be repair.
Method: Ask the fellow workers about how to make the survey for customer
satisfaction for PT Terang Parts Indonesia
Result: Getting more knowledge and insight about the problem within the
customer satisfaction between business-to-business models on PT Terang
Parts Indonesia.
Suggestion: Make the survey as efficient as possible so the answer from the customer
will be relevant to the topic.
14. Job assignment: Write and check the information from customers
Description: Check the data from the email or letter from the number, name, and date,
quantity that is requested by customers, delivery date and other information.
Thus, the information needed to be transferred to the Purchasing to manager
the order.
Challenge: It needs to be accurate to see all the information so the purchasing
division will not get confused by the missing links between the customers
and the company.
Method: Ask the admin for the correct order in checking the information from
customers.
Result: Increase the accuracy skill for the job task so it will be very beneficial in the
future within job desk that needed accuracy.
Suggestion: Better to check it accurately but takes some time then in hurry but not
accurate.

24
15. Job assignment: Distributing the documents to the specific divisions
Description: Memo documents, PO,Forecast will be distributed to PPIC. Adjustment
Price or Confirmation Price will be distributed to the Accounting Division.
PO and Forecast Data will be distributed to the PPIC that will be written in
the book of PO and Forecast.
Challenge: The distribution will be delivered right away and by email so in certain
cases, the marketer need to correctly address the document to the office boy/
girl, so it will be transferred to the right division
Method: Ask the fellow workers about which documents delivered to the specific
departments.
Result: By doing the task, the marketer will be easily remembered other name in
other division that in charge to delivered the documents almost every day.
Suggestion: If forget the list of departments, better ask the fellow workers about the
correct distribution.
16. Job assignment: Coding for the list of data
Description: Using the Microsoft Excel for transform the data from notes to excel so it can
be seen in list of order. Therefore,the data usage in the Microsoft Excel
consists of VLOOKUP, HLOOKUP, IF, AND, OR, etc. Using PIVOT Table
so the data will be easy to look up will end the data coding in Microsoft
Excel.
Challenge: The coding progress is not simple but not hard either. As long as understand
the basic for the coding in Excel then the rest of the formula will be easier to
understand.
Method: Make notes for the list of data in coding, because it needs accurate
punctuation for the formula.

25
Result: Therefore, it will refresh my mind for the coding learning in university, but in
practice it will be a lot easier to do because it has the logic for the basic
formula.
Suggestion: The answer for the data might not be true even though found the answer. So
better ask for every answer because not all that has the answer is the correct
answer.

26
CHAPTER 4
Self Reflection
4.1 Self-Reflection
Within my internship, I learnt both of the soft skill and hard skill, that I already get valuable
knowledge and insights that will be useful for the future. I got many insights not only from the
supervisor but also the supervisor in the marketing division. Then, it also gave me networking
opportunity because it allowed me to meet the expertise people in the similar industry.
Soft Skill
Social Skill
Thus by working within the marketing department, it increase my social skill through the workforce
every day and also meeting client from the similar industry. Within the social interaction every day,
sharing task, my social skills has been increasing in no time. But not only the social skill but also the
ethical gesture to the co-workers especially the seniors. This skill is what I like the most as it already
common to my behavior to make social interaction with the co-workers.
Communication Skill
By interacting with the co-workers, supervisor and also the clients, my communication skill has been
improving. Thus, it gives me better understanding in doing communication skill with all people. By
doing so, communication skill will be resulted in the satisfying the relationship with each other,
clarify the information, and reducing any conflicts that can happen if there are mistake in the
communication relationship.
Time Management Skill
It helped me to manage the time during so many tasks, by doing so my tasks can be done efficiently.
The better the time management skill the better productivity will be resulted during the internship
program. I prioritize the most and urgent task first and then continuing to the daily task. So, in result,
my time management skill will be improving.
More open minded
I meet so many people with different background during my internship program, I consider myself to
be pretty good in deepen relationship with all co-workers even the office boy/girls. In result, I will be
more open minded after I finish my internship and I can get so many perceptions within many
different people with variety race,culture, and religion.

27
Hard Skill
Speed ware/4GL
I can use the software to input the data that is provided by the company. The software has so many
codes that have to be remembered by the marketing admin, since it considered as my daily task so I
consider being able to use Speed ware/4GL by inputting the data. This becomes the most challenging
skill during my internship session because of the new software approach, thus it will need extra focus
to write on this software.
Microsoft Excel
In inputting the data, the marketing member will give guidance in using Microsoft Excel; many of the
data for the transferring product will use Microsoft Excel, because it has more accuracy and efficiency
for the numerical data. Therefore, the data for Factory Auto2000 is already input to the Microsoft
excel worksheet.
Business Writing Skill
Write letter to the some customers and clients, it will also improve the skill for formal language in
Indonesia language. Thus, the structure of the letter is also increasing the learning skill for the
business writing knowledge. This skill needs to be improved, as it becomes what I like the least
because I am not good writer in formal Indonesia language.
My strength is among the social interaction skill and also time management skill, but my weakness is
among the task that needs accuracy and memorizing skill. Thus, it can be improved within time as I
find this internship is very challenging and rewarding because of the task that needed to do and also
support from the surroundings to motivate me during my internship program. Family, friends and co-
workers become the main motivation during the internship program so I can also keep spirited every
single day and perform well during my internship program.
4.2 Career Plan
Since I already have two internships between my studies, which is in PT Bentuk Indonesia as a
marketing design and also in PT Terang Parts Indonesia as marketing in the automotive industry.
Therefore, by joining into Bina Nusantara International University, I consider to take job in the
international company so my English skill can be useful for the company.
Moreover, I already equip myself with the skill based on the university and workforce. The
experience and knowledge that I gain can be very much useful for the company to hire me because I
consider myself as hard work and willing to learn. My dream job is to be able to join multinational
company especially in food and beverage such Unilever and P&G, for several years. Other than Food
and Beverage Company, I also am willing to take jobs in Business Consultant Company within
international reputation such Mckinsey, for also several years. The reason why I take those

28
multinational companies is because the client that they are handling must be also from foreigners and
I like doing social or business interaction with the foreigners, and also the challenge within the job is
high and it will integrate my skill to solve the problem, meeting the co-workers that also must be from
many different culture also pretty fun and increase my social interaction skills. The partner’s
interaction that I will be handling also intelligent and I can get new information from the relationship
that will be useful for my network connection in the future.
In the future, I am willing to work by myself, develop innovative ideas so if it is succeed than my
family can work there to continue the business. By then I will strive to work and gain as many
knowledge as possible for the sake of the future.

29
CHAPTER 5
Conclusion and Recommendation
This chapter provides the conclusion and recommendation based on the previous chapter, delivered to
the Bina Nusantara International, PT Terang Parts Indonesia, and future generation of students.
5.1 Conclusion
I found out that the internship program is very important experience during my work force
experience. I gained so many new skills and knowledge about the task that the marketing co-workers
have been given. Therefore, the skill that has been delivered is also similar with what the university
(Bina Nusantara International) has been given. I also developed both of my hard and soft skill during
my internship such social skill, communication skill, time management skill, and more open minded
as the soft skill & Microsoft Excel, Speed Ware/ 4GL, and Business Writing skill.
The coordination of the internship program and the positive environment has given the employee to
be having better outcome. The coordination of the workload and program has trained me to be more
discipline person; as well it will improve my networking skill through meeting the expert in
marketing and production facility.
In summary, I got the chance to know better about myself regarding my skill and knowledge. I gained
more responsibility about doing my job assignment for the company not for myself just like in
college. There no single disadvantages in joining the internship program, but a lot of advantages of
the practice in the real business world.
5.2 Recommendations
Finally, I would like to provide recommendations to Bina Nusantara International, PT Terang Parts
Indonesia, and to future students regarding to internship programs.
Bina Nusantara International University
I am very grateful for the SAGE and the lecturers in the Bina Nusantara International to always
support the student to grow in the business world. Therefore, Bina Nusantara International has
provided me with several list of company that I have approached, some company, due to some
compromise (far location, unmatched schedule, etc.), so I consider searching for the internship by
myself.
SAGE also held several seminars to prepare students before joining to the internship program. The
seminars talk about benefits of taking the internship and some considerations of taking the internship.
Therefore, the recommendation for Bina Nusantara International is to provide more internship lists
that is due to 3 months, because the holiday period is only taking for 3 months.

30
PT Terang Parts Indonesia has given me valuable experience through the positive work environment,
friendly co-workers, and worthy insight from the program. Moreover, many companies have been
considerate for the graduate students who has internship program as the added value for the
individual. It has been a very good experience to join internship in PT Terang Parts Indonesia because
of the valuable knowledge and insight from the program and co-workers.
Therefore, the recommendation for PT Terang Parts Indonesia is to make risk management division in
the organization, because of fluctuation demand in the industry world as well as the emerging
competitor from the international production.
Future Students
Internship becomes the valuable experience because it gives such glimpse of the work progress in the
real business world. Therefore, future students are very good in taking the internship program even
though it is a free choice without wages, but it gives very valuable insight of work environment. It
will forge the skills and strengths that will result in self-confidence in the real business world later on
in the future.
The recommendation for the future students are to find good company especially multinational
company to internship program, because of the good networking relations from the company itself.

31
Appendices
i. Internship hours
No Week Hours
1. Week 1 (July 1st
– 3rd
. 2015) 25.5 hours
2. Week 2 (July 6th
– 9th
. 2015) 34 hours
3. Week 3 (July 13rd
- 14th
, 2015) 17 hours
4. Week 4 (July 22nd
– 24th
, 2015) 27 hours
5. Week 5 (July 27th
– 31st
, 2015) 45 hours
6. Week 6 (Aug 3rd
– 6th
,2015) 36 hours
7. Week 7 (Aug 10th
– 14th
, 2015) 36 hours
8. Week 8 (Aug 18th
– 21st
, 2015) 36 hours
9. Week 9 (Aug 25th
– 28th
, 2015) 27 hours
10. Week 10 (Aug 31st
–Sept 4th
, 2015) 45 hours
11. Week 11 (Sept 7th
– Sept 11th
, 2015) 45 hours
Total 373,5 hours
ii. Weekly Journal
Week 1 (July 1st
– 3rd
. 2015)
Wednesday, July 1st
, 2015 08.00 AM – 04.30 PM Work hours: 8.5 hours
Thursday, July 2nd
Friday, July 3rd
The first day considered being adaptation to the company’s culture and activities during the internship
program. So the task was to understand the PT Terang Parts Indonesia company background and also
the workshops in all over Indonesia. Therefore, the workshops were under Auto2000 as the Astra
dealer to the end customers. Mostly, the time given was to read the catalogs from the supervisor to
understand about the organizational chart,product line, vision and mission, etc.
The second day mostly about understanding how to input the data using software Speed ware 4GL,
and input to the book for the list of order. Therefore, the marketing co-workers also taught about how
to price the spare parts model for the entire order list, so Astra Company could know about the details
of the pricing, and PT Terang Parts Indonesia could list the profit permitted for the company. There
were also factory visit from the company’s supervisor, so the intern marketer would be deeply
understand about the machinery within the company.
The third day, mostly about inputting the data to the Speed ware 4GL, and to the book for the list of
order, this would be the consideration for my daily task. The inputting data also consisted of other
activities such checking the signs, names, dates,paper, etc.

32
Approved
Paulus Oni
(Supervisor)
Week 2 (July 6th
– 10th
. 2015)
Monday, July 6th
Tuesday, July 7th
Wednesday, July 8th
Thursday, July 9th
The first day consisted of training section from Pak Hendro, manager of Auto2000 in Angkasa Pura,
he would share his contribution in the automotive industry and also the experience dealing with
clients. He also shared about the marketing activities needed to do for the company to increase their
productivity and profit. There were also new task from the co-workers to make draft email for the
internal co-workers and data input as my daily task.
The second day involved sorting the email list for the clients and internal co-workers and also data
input by using Speed ware 4GL. There were also internal meeting so the intern marketer had to taking
notes from the meeting contributions as well as helping prepare the meeting progress.
The third day comprised about data inputting to the software and book also taking notes from the
internal meeting. Therefore,also making list data about the competitors in spare parts industry.
The forth day, involved of data inputting and also sorting the email list from the clients and internal
co-workers to make sure that the spare parts are not missing from the list.
Approved
Paulus Oni
(Supervisor)
Week 3 (July 13rd
- 14th
, 2015)
Monday, July 13rd
Tuesday, July 14th

33
The first day involved from the pricing evaluation about the spare parts by the co-workers and also
training program from Pak Hendro as the workshop in Auto2000. Thus, working on the company’s
evaluation for the task during the training program and also data input as my daily task.
The second day consisted of taking notes in the meeting from the internal co-workers and also
working on the company’s evaluation for the training program assignment. Thus, I also did data
inputting using Speed ware 4GL and book as the regular task.
Approved
Paulus Oni
(Supervisor)
Week 4 (July 22nd
– 24th
, 2015)
Wednesday, July 22nd
, 2015 08.00 AM – 05.00 PM Work hours: 9 hours
Thursday, July 23rd
Friday, July 24th
The first day encountered, started with doing my daily job to make data input to Speed ware 4GL and
then the supervisor needed to make survey for every several months to the customer (Auto2000) and
the supplier. Even though there were the example of the survey from the previous survey, but there
were new customer and supplier that needed to be taken care of by doing research to know about the
potential risk. The survey needed to be conduct in Microsoft Excel due to efficiency in making the
table.
The second day, I started my day to sorting the email list and then doing my daily task for inputting
the data by using Speed Ware 4GL. Then after inputting the data to the software, the data would be
put in the book for the list of order.
The third day, inputting the data would be the first task in the morning and then putting the data into
the list of order. Since there were internal meeting within the marketing division, so taking notes
would be also the intern task during the meeting.
Approved
Paulus Oni
(Supervisor)

34
Week 5 (July 27th
– 31st
, 2015)
Monday, July 27th
Tuesday, July 28th
2015 08.00 AM – 05.00 PM Work hours: 9 hours
Wednesday, July 29th
2015 08.00 AM – 05.00 PM Work hours: 9 hours
Thursday, July 30th
Friday, July 31st
The first day of work by this week, started with checking all the list of order from the previous week
and then started to input the data again. Thus, there would be learning progress about coding for the
data list of all the spare parts, including branch, number of spare parts, selling items. After learning
the coding, the supervisor would give data to do the coding process.
The second day by this week, inputting the data would be the first task to do as my daily job. Thus,
preparing notes for the meeting would be also the job to help the marketer, the meeting consisted of
internal co-workers from divisions purchasing, PPIC and engineering that talks about the new product
coming out.
The third day, started by taking notes during meeting with PT. Helmindo for several hours, the notes
would be signed by the directors that followed the meeting schedule and then inputting the data as my
daily task as well as sorting the email list.
The forth day, started by inputting the data using Speed ware 4GL and sorting the email list for the
order. Then marketing held meeting, so the intern had to take notes during the meeting duration.
The fifth day, the marketing conducted training with the speaker from Auto2000, Pak Hendro that
would talk about the business in auto parts. Thus, taking notes from the training was mandatory. After
training was done, then back to regular task for the data inputting by Speed ware 4GL.
Approved
Paulus Oni
(Supervisor)
Week 6 (Aug 3rd
– 6th
, 2015)
Monday, Aug 3rd
Tuesday, Aug 4th
Wednesday, Aug 5th
Thursday, Aug 6th

35
The first day in August, the works started by doing some sorting for the email list and also draft the
email for the internal co-workers. Therefore, it continued with inputting the data and checking the
data for the sign and date.
The second day, started with photocopying the list of data for “Surat Jalan” then inputting the data by
using Speed Ware 4GL. Moreover, checking the sign and date for every letter before it was given to
the other division.
The third day, the job was to sorting the delivery, purchase and sales order for the sign and date,
which would later on being put in the data file. Then, inputting the data using Speed Ware 4GL and
then distributing the file to the specific divisions
The forth day, started with training section with manager from Auto2000 for four hours and then back
to the routine with inputting the data and sorting the email list.
Approved
Paulus Oni
(Supervisor)
Week 7 (Aug 10th
– 14th
, 2015)
Monday, Aug 10th
Tuesday, Aug 11th
Thursday, Aug 13th
Friday, Aug 14st
On Monday, the day started with inputting the data and sorting the email list. Therefore the data
needed to be photocopied severaltimes for the distribution on the specific divisions.
On Tuesday, started with working on the company’s evaluation and sorting the email list then
distributed to the specific division. Thus, the data needed to be photocopied and also input the data to
the Speed Ware 4GL.
The next day, the marketing went to PDC Daihatsu to do rechecking for car supply and monitoring
the installation of car accessories. Thus, the supervisor from PDC Daihatsu explained about the
business process in there.
On Friday, started with training section from Auto2000, Pak Hendro as the speaker talked about the
selling method for specific product such cars and motorcycle. Then, the rest of the day, worked on the
daily task, for inputting the data and checking PO & DO.

36
Approved
Paulus Oni
(Supervisor)
Week 8 (Aug 18th
– 21st
, 2015)
Tuesday, Aug 18th
Wednesday, Aug 19th
Thursday, Aug 20th
Friday, Aug 21st
The day after Independence Day, started with inputting the data and checking the purchase and sales
order. Then, joining the marketing internal meeting for the listening to the issue that was happening
for the production and taking notes for important subject.
On Wednesday, it started with inputting the data with checking the purchase and sales order from the
customers. Thus it needed to be distributed to the specific division.
On Thursday, there are many order that needed to be photocopied and inputted to the Speed Ware
4GL. Thus, later it will be distributed to the specific division.
On Friday, there will be training conducted from the manager of Auto2000 and taking notes will be
compulsory. After that, back to routine by doing inputting the data through the system.
Approved
Paulus Oni
(Supervisor)
Week 9 (Aug 25th
– 28th
,2015)
Tuesday, Aug 25th
Thursday, Aug 27th
Friday, Aug 28st

37
On Tuesday, the job started with inputting the data and photocopied the purchase and sales order that
will be distribute to the specific department at the office.
On Thursday, it started with inputting the data using Speed Ware 4GL and photocopy the purchase
and sales order. Later in the afternoon, the marketing division needed to inspect Gaikindo 2015 in
ICE, BSD Serpong for reviewing new cars and trucks.
The last day, started with training session with Pak Hendro as the manager in Auto2000 and then
joining the meeting within internal marketing division. Then started with doing the inputting data
using Speed Ware 4GL and checking the purchase and sales order.
Approved
Paulus Oni
(Supervisor)
Week 10 (Aug 31st
–Sept 4th
, 2015)
Monday, Aug 31rd
Tuesday, Sept 1st
Wednesday, Sept 2nd
Thursday, Sept 3rd
Friday, Sept 4th
The first day, by going to PDC Daihatsu and meeting the supplier, so the intern will get more ideas
about the marketing works within the field.
The second day, it started with inputting the order using the software and making the list order for the
purchase and sales order from the beginning date until the last order date.
The third day, it started with inputting the data by Speed Ware 4GL and photocopy the order as well
as checking the purchase and sales order that will later on, distributed to the specific division.
On Thursday, the job started with input the data and checking the list of order. The data later on
should be photocopied and distributed to the specific division.
The next day was training section by Pak Hendro as the manager of Auto2000, and then joining the
meeting section so the intern should taking notes as well as helping the progress of the meeting.

38
Approved
Paulus Oni
(Supervisor)
Week 11 (Sept 7th
– Sept 11th
, 2015)
Monday, Sept 7th
Tuesday, Sept 8th
Wednesday, Sept 9th
Thursday, Sept 10th
Friday, Sept 11th
On Monday, the day started with inputting the data to the software and photocopy the purchase and
sales order that will later on be distributed to the specific division.
On Tuesday, by joining the internal meeting from the office, so the intern should taking notes and
helping the progress of the meeting activity.
The next day, started with inputting the data and making list of order from the beginning of the date
order to the last date of order.
On Thursday, started with training section by Pak Hendro as the last day became the speaker, after the
training section then the job began with regular task for the inputting the data and checking the data as
well as distribute the data to the specific division.
On Friday, the job started with checking the list of order and then inputting the data by using software
Speed Ware 4GL that must be distributed to the specific division.
Approved
Paulus Oni
(Supervisor)

39
iii. Employer Evaluation (In Hard Copy)
Odd/Even/Compact* Semester (year)
This evaluation form should be completed by the direct supervisor of the intern at the end of the internship period, provided for us for grading
use; if you feel necessary, you can add more evaluation criteria.
Company’s Name: Student’s Name:
__________________________________________________________ ______________________________________________________
Company’s Address: Student’s Job Title:
__________________________________________________________ ______________________________________________________
Supervisor’s Name: Student’s Department in Company:
__________________________________________________________ ______________________________________________________
Supervisor’s Email: Supervisor’s Phone Number: Start date of Internship: End date of Internship:
_________________________________________________________________________________________________________________
Please return this form to SAGE (Student Alumni and Global Employability)
Outstanding
Abovestandard
Standard
Belowstandard
Needs
Improvement
Notrelevant
ATTITUDES TOWARD WORK OVERALL PERFORMANCE
Uses time effectively and looks for work to do
Exhibits cleanliness, good hygiene
Demonstrates continual improvement in
completing work
RELATIONS WITH OTHERS
Cooperates with supervisors; is respectful
Works well with others and within a team
Accepts suggestions from others well; is
courteous and helpful with public/customers
Overall communication skills
DEPENDABILITY
Is on time to work; remains until required
hours are completed
Alerts supervisor if absent or late for work
Plans ahead to rearrange work schedule
JOB LEARNING/SKILL IMPROVEMENT
Shows continual improvement and speed in
completing work
Can work independently
Exhibits adequate knowledge learned in
classroom. Learns with ease; understands
work/ responsibilities
QUALITY OF WORK
Uses care with equipment and materials
Performs quality work
Able to follow and understand directions
Performs well under pressure
Can adapt to working conditions; is flexible
OTHER CRITERIA
___________________________________
___________________________________
___________________________________
Outstanding
Above Standard
Standard
Below Standard
Needs Improvement
What are some of the student’s strengths? ____________________
_______________________________________________________
_______________________________________________________
What areas of work does the student need to improve? ___________
_______________________________________________________
_______________________________________________________
_______________________________________________________
What recommendations do you have to better prepare this student for
the career he/she has chosen? ______________________________
_______________________________________________________
_______________________________________________________
Internship Duration (please select one)
Internship
Duration
Full Time Part Time
(around 40 hr/week) (around 24 hr/week)
2 months N/A
3 months
6 months
_______________________________________________________
Supervisor’s Signature/Title:
_______________________________________________________
Date:
Employer Evaluation

40
Letter of Recognition (In Hard Copy)

41
Reference
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Journal of Training and Development ,no. 3 (2015): 179-98. doi:10.1111/ijtd.12055.
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Clark, S. (2004). Undertaking a SWOT analysis can help grow your company. International Houston
Business Journal, 4,101-104.
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Study: Issues and Research Agenda. Procedia Social and Behavioral, 56(8), 662-672.
doi:doi:10.1016/j.sbspro.2012.09.701.
Hinterhuber, A. (2010). "Customer Value-based Pricing Strategies: Why Companies Resist." Journal
of BusinessStrategy, 29(4), 41-50
Magnan, S. (2011). Pricing Models in Marketing Research. Scientific Research, 3(5), 167-174.
doi:10.4236/iim.2011.35020.
Natter, M. (1998). Evaluation of Aggressive Competitive Pricing Strategies. Kluwer Academic
Publishers, 9(4),337-347.
Piercy, N. (1989). Making SWOT Analysis Work. Marketing Intelligence and Planning, 7(5),5-7.
Rossomme, J. (2003). Customer Satisfaction Measurement in a Business-to-Business Context: A
contextual framework. Journal of Business & Industrial Marketing, 18(2), 179-195. doi:
10.1108/08858620310463097.
Smith, Daniel. (2006). "The Role of Competitive Analysis in Implementing a Market Orientation."
Journal of Service Marketing, 6(1), 23-36.

42
ATTACHMENT
1.1 Outside building of PT. Terang PartsIndonesia
1.2 The working environment of marketing division

43
1.3 Meeting with PT. FLN
1.4 Internal meeting within marketing and otherdivisions
1.5 Result after visiting PDC Sunter

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