Email deliverability measures how many of a business’s marketing emails are reaching the subscribers’ INBOX. Following seven email best practices will help improve your email deliverability rates substantially.

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Tips to Improve Email Deliverability
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What is email deliverability?
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Emails you are sending are useless unless they
reach your users' inbox. If your emails are going to
their spam folder, your email marketing spends and
effort are massive waste.
Email deliverability refers to the ability to
deliver emails to subscribers’ inboxes. Your email
marketing campaign may fail if it doesn’t reach your
intended audience – no matter how good the content
or design is or how skillfully you’ve segmented your
target audience list. In fact, email deliverability plays
a vital role in determining the overall success or
failure of any email marketing campaign.

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Reasons why Email Deliverability is important:
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Deliverability is an email marketer’s best companion, mainly
because email provides the highest ROI compared to any other
digital marketing channel. The following points can elucidate its
importance.
# The foundation for email ROI is built on reaching the inbox.
# Good Deliverability ensures that investment made in email
marketing doesn’t go wasted.
# Deliverability leads to better metrics and a higher ROI.
# A MBP must distinguish malicious users from non-malicious ones.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 𝟏:
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Understanding your audience is the first key
to a successful email marketing. It's true that
your audiences are busy. They only open an
email when that is interesting enough. When
your design is minimalistic and eye-catching
that conveys a simple message, your
audiences will feel inspired to sign up for
more content from you.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 2:
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Want to increase your email open rates?
Surveys reveal that catchy and relevant
subject lines can inspire your recipients
highly. Experts plan their email marketing
strategy with well crafted and catchy email
subject lines that their subscribers simply
can’t resist.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 3:
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Establishing and maintaining good email hygiene practices
is absolutely imperative to the long-term success of your
marketing campaigns as well as overall deliverability. It is
recommended to check your mailing lists regularly and
remove: # Useless/bad email addresses – Email addresses
that are no longer valid or have spelt incorrectly or
blacklisted are useless email addresses. So, don’t forget to
verify the email address before you hit the send button. #
Non-responsive users – These users haven’t checked their
messages in a long time (6 months). # Low engagement
users – Users who do not interact with your emails.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 4:
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Your email delivery rates will improve when your
sender domain is authenticated. To perform
authentication, it is necessary to set up both DKIM
(DomainKeys Identified Mail) and SPF (Sender Policy
Framework). This ensures ISPs that the email is
coming from you and establishes you as a trusted
sender.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 5:
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Learn more about your audiences by tracking your
email statistics and performance reports regularly.
It’s important to understand user interest based on
their city, demography, and age groups.
Understanding consumer behavior and spending
patterns can help you increase email deliverability
and customer retention. The more your emails are
ignored by unengaged recipients, the more likely
other emails you send will never make it to your
targets.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 6:
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If an individual repeatedly deletes your email without
opening, that may cause an ISP to filter emails into
a subfolder. You can build a good domain reputation
by keeping recipients interested and sending a
relevant message. Use engaging, non-spammy, not
misleading and relevant subject lines. Having a
good reputation drives more open-rate, CTR and
hence, improve your email campaign performance.

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𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 7:
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When you send a large number of emails, it is
important to separate your mainstream by the type of
email you send. An Email containing newsletters,
promotions, offers, and advertisements should be
sent in one stream, while another that sends
password reset emails and receipts can skip the
marketing round. Your transactional mail should
perform better than your marketing mail because it is
inherently inferior. When you divide your mail
streams in this way, you won’t suffer from a poor IP
reputation for your marketing mail.

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Want To Improve Your INBOX Placement?
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Ensure your email hits the inbox and achieve
upto 90% inbox placement. We send more
than 1 billion emails every day which land in
the inbox only.
Let us help you reach your users while you
focus on how to innovate and create with your
brand
Boost your email marketing campaign with
our Email deliverability services.

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