Corporate communications involves interacting with internal and external stakeholders like a person interacts with their family. There must be a relevant message to share through the right channels at the appropriate time. Corporate communications blends internal and external communications and works with marketing functions to enable sustainable business. Effective corporate communications requires synergy between team members united behind common objectives, with leadership serving to motivate the team towards results.

1. zCORPORATE
COMMUNICATIONS
CREATING THE WINNING STRATEGIES
Kenneth Adejumoh

2. z
The Guide
▪ Understanding Corporate
Communications
▪ Why Corporate Communications?
▪ The Fusion
▪ The Striking String
▪ The Wrap: Money Heist – Three
Lessons

3. z
z
Understanding Corporate
Communications
Corporate communications is likened to a man and how he interacts with members of his family, which
includes wife(ves), children, siblings, parents, colleagues and other associates in the corporate, social
and religious circles.

4. z
Why Corporate
Communications?
▪ There is something to talk about
▪ A time to talk about it has come
▪ There is a way to talk about it
▪ The message is for a set of
people who need to hear and
know the true story
▪ There are available channels to
talk to the people

5. z
The Fusion
▪ Corporate Comms is a mix of
internal & external
communications
▪ Embedded with marketing
communications functions
▪ Corporate comms, an enabler of
sustainable business
▪ Every comms team is a full-
fledged marcomms (marketing
communications) agency

6. z
z
The Striking String
▪ Synergy
▪ Collaboration
Winning with Corporate Communications

7. z
The Wrap:
Money Heist
▪ Get to know your team members
individually in real time
▪ Connect them firmly to a cause –
accomplishing objectives
▪ Serve your team through
motivation – be their eye and pillar
to get results
Three Lessons for Corporate Comms Team

8. z
Thank
You