Electro-pop is a subgenre that combines electronic music and pop music. It is characterized by a distinctive low frequency synthesizer sound and has seen popularity since the 1980s through today. Electro-pop artists target a niche audience through their videos, audio, and lyrics, giving their music a more alternative aspect and appealing to people interested in art, media, and culture with an alternative style. Electro-pop videos aim to create a new sense of reality and focus on emotional and artistic styles using concepts and narratives to promote the artist rather than performance. They make use of fluorescent and strobe lighting, alternative street fashion and makeup styles, and both natural and abstract locations to match the subgenre's atmosphere.

1. CODES AND
CONVENTIONS OF
ELECTRO-POP

2. Artists Under the Genre: Electro-Pop
La Roux
Lady Gaga Lord
e
Marina andThe DiamondsCharlie XCX
Sky Ferreira

3. What is Electro-Pop?
Electro-Pop is a subgenre that combines electronic music and pop music
and has seen a revival of popularity since the 1980s, all the way to the
2010s. It is characterized by a distinctive low frequency synthesizer
sound (described as crisp, crunchy, crackly, fuzzy, warm and distorted).
An example of an electro-pop songs:
1. La Roux – Bulletproof
2. Lady Gaga – Poker Face
3. Lorde – Green Light

4. TargetAudience
Unlike the majority of pop artists, through the use of video,
audio and lyrics, Electro-Pop artists targets a niche audience.
This gives the musical outcome a more alternative aspect to it,
making it successful within that genre field. People who are
interested in art, media and culture and whose style is
alternative would gear towards electro-pop more because it’s
less mainstream.

5. Concept/Meaning
- To create a new version/sense of reality
- More focused on the emotional artistic style
- Uses concepts and narratives in order to promote the artist
rather than the performance
- Based around social-realism with a twist of abstract or
metaphorical shots to emphasize emotion

6. Mise-en-scene: Lighting
- Florescent/strobe lighting to reflect nature of the
song
- Neon, artificial lighting and colour
- Occasionally soft lighting to show of the natural
environment and the elements

7. Mise-en-scene:Costume/Makeup
- Emphasis on fashion (alternative street style)
- Simple yet bold eye makeup
- Focus colours
- ‘Avant garde’ accessories eg. Hat, earring, shoes, etc.

8. Mise-en-scene: Location
- In an rural/urban environment to build a lively mood
- A combination of naturalistic and abstract locations in
order to relate to the sub-genre

9. Mise-en-scene:Cinematography
- Slight unsteady movement of camera
- Shots of environment interlinked to capture atmosphere
surrounding the characters
- Use of fast panning
- Close ups
- Mid shots
- Long shots
- Wide shots

10. Mise-en-scene: Props
- Limited use of props to avoid distraction from the
narrative/performance/concept
– Discreet props are used when necessary to match
storyline eg. Makeup, phone, food, etc.
-

11. Mise-en-scene: Editing
- Combination of fast and slow cuts
- Fast cuts when the sound/rhythm beat increases and
build the audience’s curiosity
- Low or extremely high saturated colours
- Artist effects eg. Kaleidoscope effect