4. context
➢ 2018: Lyft bought Divvy bike share’s
parent company + introduced ebikes
➢ Since Covid 19: bike share programs
much less negatively affected than
mass transit
○ Focusing on pre-covid data
5. Problem
➢ Several high-demand bike stations
run low on bikes by EOD
➢ Current bike rebalancing system by
Divvy is not effective enough
➢ User assistance to rebalance bikes
needed
6. objective
➢ Create a new bike rebalancing
program incorporating user
assistance
➢ Ensure user safety when
traveling
7. ➢ Divvy Bike Data 2016-2019
➢ Chicago Crime Data 2016-
2019
○ https://data.cityofchicago.org/
Public-Safety/Crimes-2001-to-
Present/ijzp-q8t2
➢ Divvy Data
○ Trip ID
○ Start and End Time
○ Station Name
○ Latitude
○ Longitude
○ Docks
➢ Crime Data
○ Crime ID
○ Date
○ Crime Type
○ Latitude
○ Longitude
The data Key columns
8. ➢ Most popular times for bike share are work
commute hours:
○ 6am - 9am
○ 5pm - 8pm
➢ Trips lasting > 1 day are considered stolen
➢ Trips with negative durations are
considered bad data
Assumptions/Limitations
9.
10.
11.
12.
13. ➢ Create a program that:
○ Incentivizes users traveling to
overpopulated end stations to
change end station to nearby in-
demand station (trip credit rewards
for subscribers)
○ Alerts users if end station is a crime
hotspot
Our recommendation
15. Benefits
➢ Takes into account user safety
➢ Recommends end station based on
location, demand, and bike occupancy
➢ Helps with rebalancing issue for higher
system efficiency
➢ Credit rewards system encourages
customers to become subscribers
16. ➢ Pricing strategy to be further investigated
by finance team
➢ Need to notify users once implemented to
increase awareness and combat potential
initial resistance
➢ Crimes can still occur in historically low-
crime areas
constraints/risks
17. ➢ Bike share programs are not as negatively
affected by Covid 19 + Lyft owns Divvy →
○ Consider partnering with Lyft’s travel
rewards partnerships (Delta Airlines,
JetBlue, Hilton Honors)
○ Further incentivize users to become
subscribers + assist with rebalancing
Future Steps
