35. One Target employee I spoke to provided a hypothetical example.
Take a fictional Target shopper named Jenny Ward, who is 23, lives
in Atlanta and in March bought cocoa-butter lotion, a
purse large enough to double as a diaper bag,
zinc and magnesium supplements and a bright blue
rug. There’s, say, an 87 percent chance that
she’s pregnant and that her delivery date is
sometime in late August. ”
How Companies Learn Your Secrets –Charles Duhigg NYTimes.com
#UXintheDark | @manage_Kelley How Companies Learn Your Secrets –Charles Duhigg NYTimes.com
51. Services like Twitter and Pownce (and
there are others, too…) are highly viral and benefit
from the network effect. People want to join the
service that all of their friends already use, and so
each new user adds value to the network as a whole.
By that measure, Twitter is far ahead of
Pownce.”
#UXintheDark | @manage_Kelley Kevin v. Evan TechCrunch - Michael Arrington (@arrington)
52. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
60. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
61. This is far far worse than email. (New email always shows
up at the top of my inbox, where Google Wave can bring
me new stuff deep down at the bottom of my inbox).
It’s far far worse than Twitter (where new stuff ALWAYS
shows up at top). It’s even far worse than FriendFeed,
which my friends always said was too noisy. At least there
when you write a comment on an item it pops to the top of
the page.
And, worse, when I look at my Google Wave page I see
dozens of people all typing to me in real time. I don’t
know where to look and keeping up with this real time
noise is less like email, which is like tennis (hit one ball
at a time) and more like dodging a machine
gun of tennis balls. Much more mentally
challenging.”
#UXintheDark | @manage_Kelley GOOGLE WAVE CRASHES ON BEACH OF OVERHYPE - Robert Scoble
66. How Do You Turn On The #@!&% Air?
You'd think a $105,000 luxury car like the new Mercedes
S550, with its highly tuned suspension, seat massagers, and
ultraquiet cabin, would be a joy to drive. And it is, in
every way except one. Mercedes had to go and copy
BMW's complex, cumbersome iDrive system, the
Windows-like interface that drivers must navigate merely
to play a CD or cool down the interior. Toggling from the
stereo screen to the climate menu to get the AC running
requires a series of twists and clicks of the controls, not to
mention keeping at least one eye on the screen.
Whatever happened to the button with
the snowflake on it?”
#UXintheDark | @manage_Kelley - David Welch, Bloomberg Business Week
67. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
68. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
90. UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
Recommended Reading
Why We Fail by Victor Lombardi
UX Story Tellers edited by Edited by
Jan Jursa, Stephen Köver and Jutta Grünewald
Credits
Campfire Slide Background Photos
by Chris Zielecki and Andreas Köberle
Fonts
KG Ten thousand reasons and Trebuchet
Continue telling your story at
UXintheDark.tumbler.com or tweet #UXintheDark
