The document discusses research for a proposed smartphone app called "Selempre" that would allow parents to design their babies by selecting embryos with specific genetic traits. It provides background information on emerging technologies for genetic selection of embryos and discusses ethical issues related to designing babies. The document also explores branding, social media strategies, sound design, and motion graphics for promoting the proposed app.

1. FA102a, Research, Product Proposal
and TransMedia Explorations
Sierra GoergCreate A Designer Baby Via Smartphone App

2. Sierra Goerg
“By The Year 2040, Embryo Selection Could Replace Sex
As The Way Most Of Us Make Babies”
Assignment One, Research
http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies
Create A Designer Baby Via Smartphone App

3. Sierra Goerg
-Genetic diseases will be seen as preventable parental
choices, not bad luck
Assignment One, Research
Create A Designer Baby Via Smartphone App

4. Sierra Goerg
Assignment One, Research
Create A Designer Baby Via Smartphone App
-“Parents already possess control over the outcome
of children in the form of environmental choices.”
https://embryo.asu.edu/pages/ethics-designer-babies

5. Sierra Goerg
Assignment One, Research
-“Children are increasingly regarded as made-to order
consumer products.”
http://blogs.scientificamerican.com/brainwaves/are-we-too-close-to-making-gattaca-a-reality/
Create A Designer Baby Via Smartphone App

6. Create A Designer Baby Via Smartphone App Sierra Goerg
Create A Designer Baby Via Smartphone App
-Easily discover possible outcomes
-Can be performed anytime, anywhere
-Easy interface and vocabulary
-Info quickly sent to doctors
Assignment One, Future Product or Service

7. Sierra Goerg
Ed Sheeran
Source for Brand Character Words
Create A Designer Baby Via Smartphone App

8. Sierra Goerg
- Selection
- Embryo
- Predict
Naming Process
Create A Designer Baby Via Smartphone App
Selempre

9. Sierra Goerg
Brand Character Diagram
Create A Designer Baby Via Smartphone App

10. Sierra GoergCreate A Designer Baby Via Smartphone App
- Keep it concise
- Use relevant hashtags
- Use visuals (GIF’s, photos, videos)
- Run polls / Ask questions
Twitter’s tips for business success:
https://business.twitter.com/en/basics/what-to-tweet.html
Assignment Four, Social Media Exploration

11. Sierra Goerg
Assignment Four, Social Media Exploration
Create A Designer Baby Via Smartphone App
- Shorter posts may gain more attention
- Infographics get 832% more RT’s than images
- Think of your audience and the best times to tweet
PC Mag Tips for Twitter:
http://www.pcmag.com/slideshow/story/324877/the-15-absolute-best-tips-for-twitter

12. Sierra GoergCreate A Designer Baby Via Smartphone App
Use the rule of thirds
1/3 = promote business
1/3 = share ideas, stories, thoughts from your industry
1/3 = personal interactions
Twitter Tips from JRNL 115
Assignment Four, Social Media Exploration

13. Sierra GoergCreate A Designer Baby Via Smartphone App
Assignment Four, Social Media Exploration

14. Sierra GoergCreate A Designer Baby Via Smartphone App
Assignment Four, Social Media Exploration

15. Sierra GoergCreate A Designer Baby Via Smartphone App
Assignment Four, Social Media Exploration

16. Sierra GoergCreate A Designer Baby Via Smartphone App
Assignment Four, Social Media Exploration

17. Sierra GoergCreate A Designer Baby Via Smartphone App
Assignment Four, Social Media Exploration

18. Sierra GoergCreate A Designer Baby Via Smartphone App
Assignment Four, Social Media Exploration

19. Sierra Goerg
Sound Design Exploration: Promotional Podcast Intro
Create A Designer Baby Via Smartphone App

20. Sierra Goerg
Motion Graphic Exploration, Raw Images
Create A Designer Baby Via Smartphone App

21. Sierra Goerg
Motion Graphic Exploration, Raw Images
Create A Designer Baby Via Smartphone App

22. Sierra Goerg
Motion Graphic Exploration, FinalVideo
Create A Designer Baby Via Smartphone App
https://www.youtube.com/watch?
v=iIOQYw7YMKI&feature=youtu.be
https://www.youtube.com/watch?v=qxEC04QPO2o
without voiceover: