28th April 2016 A Presentation by CUMarketing Uploaded to aid students from all around the world

1. A chart to represent…

2. Topic: Environmentalism
Course: Environmental Marketing
Course Code: 407
Course Instructor: Ummay Salma Khanam
Faculty, DoM, CU
Presenting by: Team 9

3. Environment to Environmentalism
Recognize
Environmental
Problems
Long Term
Solution
Environmentalism

4. Marketing Guru ‘Kotler’ says…
Environmentalism is an organized
movement of concerned citizens and
government agencies to protect and improve
people’s current and future living
environment

5. Environmentalism
Includes…
Ecologists
Biologists
Geologists
Environmentalists

6. Environmentalist
Activists who are concerned with marketing
effects on the environment and the
environmental cost of serving consumer
needs and wants

7. Goals of Environmentalism
Conservation
Creation of
social
policies
Two
main
goals

9. Real fact: Environmentalist!!!

10. Real fact: Environmentalist!!!

11. Environmental
Issues
Scientific
Social
Political
Environmental Movement

12. Environmental Movement

13. Bangladesh: Most Concerning
Issues
• Climate change
• CO2 EmissionsUncontrollable
• Water
Contamination
• Waste Management
Controllable

14. Climate Change
• Extreme
Temperature
• Draught
• Salinity Intrusion

15. CO2 Emissions
• Residential and Commercial Sectors
• Industrial Sectors
• Transportation Sector

16. Water Contamination
• 1% Green tax
• Effluent Treatment Plants (ETPs)
Both Steps targeted for Garment & Leather Industries

17. Waste_ ‘Mis’ Management
• Mostly Sorted by Scavengers & Rag picker
• Inefficient Segregation system
• Absence of Promotion
• Insufficient fund

18. Despite these, Here
Comes The Bright
Side…

19. 3R Factors
Reduce
Reuse
Recycle

20. 3R Pilot Project: Bangladesh
Awareness on Source
Segregation
Reduction of emission
of Green House Gas
Recycling of Waste

21. Initiatives…
• Provided 70K beans for Dhaka to 50k for
Chittagong
• Designed compost plant for both cities
• JICA piloted 100 families
Organic
Recyclable
Inorganic
Hazardous
Material

22. Categories of Working
Organizations

23. Working Organizations
• Publishing Books
• Charging Act
• Current CEO received
Goldman
Environment Award
(2009) known as
Noble Prize in
environment

24. Working Organizations
• Global network of non-
resident Bangladeshis
• Open to Non
Bangladeshis as well
• Operated from USA
• Affiliated With: BAPA &
BELA

25. Working Organizations
• Group of University
Student
• Promoting leadership
on Environmental and
Climate Change issue
• Signature Scheme:
Earth Champion
Program and National
Earth Olympiad

26. Others…
Poribesh Rokkha
Shopoth
(POROSH)
Protection Of
Dhaka’s Lakes
Protection Of
Greenery And
Air
Doctors for Health
and Environment
(DHE)
Mobilize
Doctors
Mobilize Other
Health-care
Workers
Bangladesh
Poribesh Andolon
(BAPA)
Task Forces
On Pollution
Encroachment
Of Rivers

27. Features of Environmental
MOVEMENT in BANGLADESH
SALIENT
FEATURES
Unity
Non-partisan
character
Self-relianceVoluntary spirit
Forward
looking

28. Scope of The Environmental
Movement in Bangladesh
Individual
level
Community/
Local level
National
level

29. SWOT analysis on
Environmentalism

30. Strengths
• 7 billion people and growing
• Unlimited solar, water and air potential

31. Weaknesses
• Dominant economics ignores physical and
ecological limits
• Declining natural resources
• Reliance on fossil fuels

32. Opportunities
• Increasing human knowledge
• New eco-technology

33. Threats
• Climate change
• Pollution: Air, water and land

34. Environmental Agenda

35. Impacts on Environment itself!!
Reduced
Pollution
Resource
Conservation
Fewer
Greenhouse
Gas
Emissions
Wildlife
Preservation
Less Waste

36. Impacts on Consumer
• Opening Their Wallets for Eco-Friendly Products
• 53% Of Consumers Prefer to Buy From Green
Company
• Consumers Adopting Sustainable Behaviors

37. Impacts on Lifestyle
"Think Globally, Act Locally"
• Health and Wellness
• Frugal Living
• Minimalism
• Religious or Spiritual
Environmentalism
• Self-Sufficiency

38. Impacts on the Economy
Sustainable
development
Prices
lowering
Creating
more jobs
Global
economy
Cutting cost
Minimizing
waste

39. Impacts on Business
Competitive
Advantage
ECSR
Green
Advertising
Affordable
Organic and
Green
Product

40. Impacts on Financial Sector
• Global perspective
• Local perspective
Customer
Environment
Bank

41. GLOBAL Perspective
 Specialized Investment Institutions
 Fiscal And Financial Policy Support
 Financial Infrastructure
 Legal Infrastructure

42. Local Perspective
 BB Green Banking Policy
 Bangladesh Bank Disaster Management and
Social Responsibility
 Carbon footprint measurement model for
banks and FI’s
 $500 million green fund for textile sector
 Green financing and low carbon climate
actions
 Widening the refinance scheme for green
product and green project

43. Negative Impacts
• Cost increase
• Time
• Environmental impact
• Ignorance to the presents; importance to
future
• Silly doomsday predictions by desperate
environmentalists
• Environmentalism is recycled communism

44. Sustainable Financial Offerings

45. Reactions
 UNEP-United Nations Environment Program
 NGO-Non-Governmental Organizations
 World Bank
-Category A
-Category B
-Category C
-Category FI

46. C-Level Strategy??!!

47. Inadequacies for Meeting
Environmental Challenges
Conceived Projects
Improper Implementation Of Projects
Absence Of Right Policies
Lax Execution Of Policies
Fragmentation And Weakness Of
Authority
Overlap And Duplication

48. Are we trying to be…?

49. “Go Green, think Green”
movement always positive on our planet
or lives