Green Business Strategy
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Jim Simcoe of Ecolife Consulting presents slides on green business strategy.
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Green Business Strategy
- 1. Developing a Green Business Strategy Jim Simcoe
- 2. The ‘Real’ Reasons to do it:
- 8. Is this ‘green’ to you?
- 10. Is this your strategy?
- 12. Build ‘GREEN’ and they will come
- 13. 3 Cornerstones to build on: Healthier environment Eco-friendly Cash-friendly
- 14. 3 MAJOR Benefits: Increased Profits Elite Brand Increased company value
- 15. Is this your brand?
- 17. or is this:
- 19. The 4biggest green myths:
- 20. You need green certification People think ‘Planet first’ You can buy your way out It costs too much
- 21. The Magic Green Formula: GBP = PG = CS = EJS (Green Business Practices = Profitable Growth = Company Stability = Employee Job Stability)
- 22. 3 First Steps: Audit Set the Goals and...
- 26. What to audit: Energy Water Waste
- 28. Set the Goals: Low hanging fruit Measurable Customer-driven
- 31. Be Honest Be Social Power the Believers Blog endlessly
- 32. Greenwashing (i.e. don’t be this guy)
- 35. The All American Kissing Babies and Petting Puppies Phenomena
- 36. Everybody loves a heart-warming story...
- 37. Thanks. For more green business info, check out our site: www.ecolifeconsulting.com
Editor's Notes
- more $ for you = more buying power = more eco-results
- -they need ICE
- -be a super-hero to your community, your family, your kids, your planet,
- -get more in tune. -direct correlation between how in tune you are to green and how in tune you are to your other relationships -you HAVE a relationship with the planet (are you cheating them?)
- is there anyone who doesn’t like to be adored?
- -too much info? -like ordering chinese food in russian -dancing on rollerskates
- this is the foundation
- what do your customers see? what do your employees think?
- -high performance -ahead of the pack -the highest quality
- Operations:             - water- low flow devices (sinks, showers, toilets, urinals)             - electricity- smart strips, motion sensor lighting, intelligent HVAC systems, cool roofs, etc          Building/Office (fixtures and equipment):             - outside irrigation (the story of a sprinkler-head)             - lighting             - Windows (window film) People:             - business processes (paper use, recycling)             - vendor relationships (story of local, green printer)
- - people see right through this - important that we discuss before a talk baout marketing
- - everybody loves a feel good story - puppies and babies have no agenda - be the puppy/baby in your clients eyes my example - becker surf