Julia Powerpoint

1. RITA ORA
Music campaign

2. WEBSITE

3. A
L
B
U
M
L
A
T
E
S
T

4. Pop, Dance Pop, Soul,
Pop Rock.
MUSIC
GENRE:
HER
IMAGE:
Bad girl, rebellious and
confident.
TARGETED
AUDIENCE:
Teenagers.

5. USP
(unique selling
proposition)
Her image is quite impactful, specially in her latest video, her
behaviour compared to other artists.
RELATIONSHIP BETWEEN THE ALBUM AND THE VIDEO:
REBEL, NOT FOLLOWING THE RULES, GIRL POWER
IDEOLOGY:

6. VIDEO:

7. Dyer’s Star Theory:
L
A
B
E
L
S
Dyer talks about how labels create an image of an artist in order to sell them to the targe
For Rita Ora this has been the key things to get herself known to her audience:
- Social Media
- TV, Radio
- Movies
Rita Ora is also portrayed as someone extraordinary yet ordinary by the fact that she po

8. IS THIS A
SUCCESSFUL
CAMPAIGN ?