Tots100 2013 Parent Blogger Benchmark Survey

1,802 views

Published on

This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,802
On SlideShare
0
From Embeds
0
Number of Embeds
483
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tots100 2013 Parent Blogger Benchmark Survey

  1. 1. 2013 Parent Blogger Benchmark Survey
  2. 2. Tots100 is the UK’s largest network of parent blogs We work with brands to devise and implement creative, high-quality blog outreach campaigns Our community has 7,000+ members and a monthly audience of 6m readers If you want to connect with them, come and talk to us…
  3. 3. Who are the parent bloggers? * Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
  4. 4. Most parent bloggers (59%) are aged between     30 and 40 92% are female  
  5. 5. Around half of parent bloggers (48%) have 2   children   9% have four or more  
  6. 6. Bloggers are concentrated in the South 27% reside in the South East     14% live in the South West  
  7. 7. 35% are stay at home parents 25% work part     time 20% work from home
  8. 8. 47% have children aged 3 or under     25% have children aged 8 or over  
  9. 9. 36% have been blogging for one year 21% have blogged     for 2 years 12% have blogged for 5 years or more
  10. 10. 34% prefer to be called a “parent blogger”     29% are happy to be called a “Mummy blogger”  
  11. 11. Are bloggers digital influencers? * Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
  12. 12. Bloggers use: Twitter 87% Facebook 83%   Google+   59% Pinterest 57% Instagram 40% YouTube 20%
  13. 13. 87% active on Twitter Average of 1,470     followers 10% have more than 3,000 followers
  14. 14. 83% of parent bloggers use   Facebook to   promote their blogs
  15. 15. 59% of parent bloggers have a G+ account but 36% of them have zero followers
  16. 16. 30% write mostly about parenting and kids     29% write mostly personal opinion 25% write mostly about products
  17. 17. Bloggers and the brand Connection
  18. 18. 90% of UK parent bloggers want to work with brands
  19. 19. 49% like trying new products 40% like earning   extra money   from brands 31% enjoy going to new places with their kids
  20. 20. 54% of bloggers say their biggest challenge is being noticed by PR agencies and brands
  21. 21. 28% say they get much more email than a year ago     On average, just 20% of PR emails are of interest to bloggers
  22. 22. 47% of bloggers say that a brand, agency or SEO has asked them to do something unethical this year
  23. 23. 38% of bloggers accept paid posts 25% currently     host advertising 14% write for brand websites
  24. 24. 27% of parent bloggers receive 10 or fewer PR emails each week     5% of parent bloggers receive 50+ emails per week  
  25. 25. 27% of bloggers say that they hate being stalked by PR agencies chasing coverage
  26. 26. 43% say that brands often send irrelevant information     40% say brands don’t offer to pay for their time and expenses
  27. 27. Want more? Invite us to your place and we’ll share all the details* * We like biscuits
  28. 28. Tweet us: @tots100 Email us mail@tots100.co.uk Visit us www.tots100.co.uk

×