2. How teenagers
are presented
Normally in media teenagers are presented to
be Powerless , Vulnerable, Unable, and
rebellious however at Tweenz we hope to show
people that teenagers are ambitious,
determined, passionate, dedicated and strong-
willed.
3. Aspirations
Our target audience aspire to be hardworking,
be the best they can be, live well, be happy,
succeed, explore, themselves and to express
their Individuality.
4. Media interests
our target audience are interested in social media
networking sites such as Twitter, Facebook, Instagram,
Snapchat and WhatsApp. They use social networking
sites to get in touch with their friends and find out the
latest celebrity news.
5. Buying habits
Our target audience’s buying habits are
different. Some interested in fashion, some like
brands and some do not even care about
brands.
6. Age
We target ‘tweens’ which are young adults of 13-24 year olds
I think our radio cast would appeal more to
explorers. This is because since we target young
adults and young adults tend to seek discovery, they
are energetic, individuals who are not afraid to try
new things. Some of them might be aspirers because
they like materialistic things. They like brands and
attractive packaging. However some are Performer
which means they do not care about brands and are
very anti-materialistic. They would rather express
their individuality and freedom which means they
are not mainstreamers.
7. Favourite TV shows/
magazines/websites/youtubers
• Marcus
• Zoella
• BeautyByJJ
• Tony-Do
• Chelsea lifts
• KSI
• Pewdiepie
TV shows
EastEnders
Holyoake’s
Pretty little liars
X factor
OK magazine
Vogue magazine
Esquire
magazines
Youtubers
8. Favourite place to go in the weekend
• Some prefer Shopping centre
• Some like going to the library
• Some like staying at home
9. Kinds of news stories they are
interested in
Our target audience would be interested to be
informed about crime, fashion, local news and celebrity
10. Celebrities they follow
• Ariana Grande
• Rihanna
• Chris Brown
• Lil Wayne
• Eminem
• ID
• Justin Bieber
• The 1975
