This document discusses research conducted on using the internet and freely available online data to develop new drugs without large research budgets. It notes that drug repositioning allows finding alternative uses for existing drugs based on their side effects. Online research can answer questions more cheaply than pharmaceutical companies. The document proposes that internet research could lead to new drugs being developed and introduced to the market at lower costs than traditional pharmaceutical research methods.

1. FA102a,
Research and Speculative
Product/Service Development
Internet Usage Can Create New Drugs Kat Arenas

2. “Garage Biotech: New drugs Using Only
a Computer, the Internet and Free Online
Data”
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://www.kurzweilai.net/garage-biotech-new-drugs-using-only-a-computer-the-internet-and-free-online-data

3. Use of computer and internet allows
anyone to introduce new drugs to the
market
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
http://collider.com/iron-man-marvel-series-retrospective-mcu/#robert-downey-jr

4. “Drug repositioning” allows for alternative
use of drug due to its side effects
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://www.bestmedicaldegrees.com/10-dangerous-drugs-once-marketed-as-medicine/

5. Normally expensive questions made easy
with online research
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://ew.com/movies/social-network-movie-where-are-they-now/

6. “New drugs made from internet research”
-Easily available information
-Cheaper than pharmaceutical companies
-Network for answers
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Future Product or Service

7. Panic! at the Disco
Internet Usage Can Create New Drugs Kat Arenas
Source for Brand Character Words
https://www.altpress.com/features/panic_at_the_discos_brendon_urie_has_become_the_scenes_surprising_woke_hero/

8. Selected words from original post:
”Pharmaceutical, Garage, Discovery, Network,
Online, Internet, Market”
Generated name possibilities:
“Pharmacovery” (created from combining
pharmaceutical and discovery)
“PharmaNet” (created from combining
pharmaceutical and network)
“MarketLine” (created from combining market
and online)
Internet Usage Can Create New Drugs Kat Arenas
Naming Process

9. Selected Name:
“PharmaNet”
Reasoning:
-Combines ”pharmaceutical” & “network”
-Implies a network service for learning about
pharmaceuticals
-Encompasses the purpose of using the internet
for information about different drugs
Internet Usage Can Create New Drugs Kat Arenas
Final Product/Service Name

10. Internet Usage Can Create New Drugs Kat Arenas
Brand Character Diagram Sketches

11. Internet Usage Can Create New Drugs Kat Arenas
Brand Character Diagram
Persona
Tone
Language
Purpose
clever
independent
extraordinaire
vitallegacy
m
om
entum
inspiring
electric
vision
m
edicate
change
reinvent
PharmaNet

12. “Medicate”
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logotype Research, Word from Diagram

13. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://www.redcross.org/ https://www.anthem.com/

14. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://cvshealth.com/
https://zyduscadila.com/

15. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://www.aetna.com/

16. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Finished Logotype
PN

17. Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Branding, Research
Vans
https://www.facebook.com/pg/VANS/about/?ref=page_internal
United
https://www.facebook.com/pg/United/about/?ref=page_internal
CVS Pharmacy
https://www.facebook.com/pg/CVS/about/?ref=page_internal

18. - A lack of other social media on page
- Limited access to info
- Limited access for contacting
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research

19. “…a broad definition of social media and
defines a social media tool as any website
or web-based service that includes web
2.0 characteristics and contains some
aspect of user generated content.”
https://www.sciencedirect.com/science/article/pii/S074756321200204X
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research

20. - A lack of posts sharing information
- An absence of dissemination
- Little communication throughout
community
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research

21. “In a broad sense, social media refers to a
conversational, distributed mode of content
generation, dissemination, and
communication among communities.”
https://ieeexplore.ieee.org/abstract/document/5678581
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research

22. - No relational ties
- No search/privacy disclosure
- Little network transparency
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research

23. “We update a widely used definition of
social networking sites (SNS; boyd and
Ellison 2007; Ellison and boyd 2013) to
highlight four features shared by many
social media technologies–digital profile,
relational ties, search and privacy, and
network transparency.”
https://poseidon01.ssrn.com/delivery.php?ID=1900810250710151190880141170210741210420370290420910500241180250
86002123092080012075126060062111031022046119099085115096013111049015010026004072089126101089068071050
0030791021191060060210920750980050881200171110
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Research

24. Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages
https://www.facebook.com/pharmanet2019/

25. Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages

26. Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages

27. Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Facebook Pages

28. - Created related Twitter account
- Tweeted about the Facebook page
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community

29. - Used email to invite people
- Asked to check out page
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community

30. - Texted friends and family
- Invited to like Facebook page
Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community

31. Internet Usage Can Create New Drugs Kat Arenas
Assignment Four, Social Media Design, Creating Community

32. Vans
https://www.vans.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Webpage Layout Research for Wireframes

33. United
https://www.united.com/en/us
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Webpage Layout Research for Wireframes

34. CVS
https://www.cvs.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Webpage Layout Research for Wireframes

35. Merk
https://www.merck.com/index.html
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Webpage Layout Research for Wireframes

36. Johnson & Johnson
https://www.jnj.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Webpage Layout Research for Wireframes

37. Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Wireframe

38. Boston Scientific: “Advancing science for life”
http://www.bostonscientific.com/kr-KR/home.html
Essilor: “Seeing the world better”
https://www.essilor.com/en/
Bayer: “Science for a better life”
https://www.bayer.com/
Boehringer Ingelheim: “Value through innovation”
https://www.boehringer-ingelheim.com/
General Electric: “Imagination at work”
https://www.ge.com/
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Tagline Research

39. Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Homepage Visual Design in a Browser
https://projects.invisionapp.com/share/GWT47SINBHD#/screens/375330413

40. Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Lower Level Visual Design in a Browser

41. Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Lower Level Visual Design in a Browser

42. Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Lower Level Visual Design in a Browser

43. https://invis.io/GWT47SINBHD#/375330
413_Web_Page_Visual_Design
Internet Usage Can Create New Drugs Kat Arenas
Assignment Five, Linked Prototype URL