assignment 3

1. FA102a,
Research and Speculative
Product/Service Development
Internet Usage Can Create New Drugs Kat Arenas

2. “Garage Biotech: New drugs Using Only
a Computer, the Internet and Free
Online Data”
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://www.kurzweilai.net/garage-biotech-new-drugs-using-only-a-computer-the-internet-and-free-online-data

3. Use of computer and internet allows
anyone to introduce new drugs to the
market
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
http://collider.com/iron-man-marvel-series-retrospective-mcu/#robert-downey-jr

4. “Drug repositioning” allows for
alternative use of drug due to its side
effects
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://www.bestmedicaldegrees.com/10-dangerous-drugs-once-marketed-as-medicine/

5. Normally expensive questions made
easy with online research
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Research
https://ew.com/movies/social-network-movie-where-are-they-now/

6. “New drugs made from internet
research”
-Easily available information
-Cheaper than pharmaceutical
companies
-Network for answers
Internet Usage Can Create New Drugs Kat Arenas
Assignment One, Future Product or Service

7. Panic! at the Disco
Internet Usage Can Create New Drugs Kat Arenas
Source for Brand Character Words
https://www.altpress.com/features/panic_at_the_discos_brendon_urie_has_become_the_scenes_surprising_woke_hero/

8. Selected words from original post:
”Pharmaceutical, Garage, Discovery,
Network, Online, Internet, Market”
Generated name possibilities:
“Pharmacovery” (created from combining
pharmaceutical and discovery)
“PharmaNet” (created from combining
pharmaceutical and network)
“MarketLine” (created from combining
market and online)
Internet Usage Can Create New Drugs Kat Arenas
Naming Process

9. Selected Name:
“PharmaNet”
Reasoning:
-Combines ”pharmaceutical” & “network”
-Implies a network service for learning about
pharmaceuticals
-Encompasses the purpose of using the
internet for information about different
drugs
Internet Usage Can Create New Drugs Kat Arenas
Final Product/Service Name

10. Internet Usage Can Create New Drugs Kat Arenas
Brand Character Diagram Sketches

11. Internet Usage Can Create New Drugs Kat Arenas
Brand Character Diagram
PharmaNet

12. “Medicate”
Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logotype Research, Word from Diagram

13. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://www.redcross.org/ https://www.anthem.com/

14. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://cvshealth.com/
https://zyduscadila.com/

15. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Logo and Logotype Research
https://www.aetna.com/

16. Internet Usage Can Create New Drugs Kat Arenas
Assignment Three, Finished Logotype