1. Trainee: Katriin Raap
Practice period: 15.08.2016- 16.09.2016
Company: Tamro Eesti OÜ
Assessor: Ty Lehtmäe,
Head of Marketing and Communication
Mob: +372 50 73 817
September 2016,
E-mail: ty.lehtmae@tamro.com
Trainee Evaluation
Practice content, main tasks:
Katriin Raap came to work in Marketing and Communication department. August- September in Tamro
Eesti is very tense budgeting period. August mainly is for preparation. It is period when marketing
department prepares marketing strategy document. Marketing strategy has five parts: Economical
overview, customers, competitors, BENU (Tamro retail brand) current situation analyse and BENU future
strategy. In that period parallel Tamro was preparing for loyalty card new launch and system change.
For Katriin main tasks during her practice were:
- Overview of all pharmacy chains loyalty cards
- Analyse of current loyalty card system, possibilities for BENU
- Marketing strategy: Customers overview. Based on Nielsen Shopper trend research 2016.
Those tasks where most important and time consuming. Also Katriin helped to:
- Prepare presentation for Partner pharmacies
- Systemize and fix information in BENU homepage, mobile app, google map
- Prepare BENU informational booklet
- Collect information about all BENU pharmacies in Estonia, photos, addresses, phones etc.
- Visited competitors to monitor their monthly activities
Tamro Baltics Tamro Eesti OÜ Tamro SIA UAB Tamro
Pärnu road 501, Kleistu Street 24 9-ojo Forto g. Nr.70
Laagri, 76401 Harjumaa LV-1067 Riga LT-48179 Kaunas
Estonia Latvia Lithuania
Phone: +372 6503 600 Phone: +371 7 067 800 Phone: +370 37 401 099
Fax: +372 6503 601 Fax: +371 7 407 691 Fax: +370 37 366 244 A PHOENIX company

2. - Helped to prepare and held PR event for journalists launching new “Skin expert” project.
Evaluation:
Task filling (0-unsatisfactory, 1-poor, 2-satisfactory, 3-good, 4-very good, 5-excellent)
Adaptability 5
Reliability 5
Stress tolerance 5
Analysis capacity 4
Execution speed 5
Initiative 4
Responsibility 5
Accuracy 5
Professional knowledge 4
Oral expression 5
Written expression 5
Communication skills 5
Katriin has excellent computer using skills as well.
Conclusion:
Katriin Raap managed very well all tasks given to her. She surprised with her task filling speed and also
professionalism. It is hard to fit in quicly in retail business. Pharmacy sector is even harder because of
the special law regulation. She liked the most customers overview making and preparations for new
loyalty system launch. For competitors loyalty schemes overview she created great value for company.
Marketing team values her sense of duty and accuracy. She was open- minded, hard- working and
friendly colleague.
Company overview:
Tamro Baltics is owned by PHOENIX group. PHOENIX group is a leading pharmaceutical trader in
Europe, reliably supplying people with drugs and medical products every day. In pharmaceutical
wholesaler, the PHOENIX group operates 152 distribution centres in 23 countries and supplies
pharmacies and medical institutions with drugs and other health products. In pharmacy retail, the
PHOENIX group is active in twelve countries with around 1 550 of its own pharmacies - 700 of which
operate under corporate brand BENU. Tamro Baltics is one of the leading pharmaceutical retailers in
Baltics, which operates through 226 BENU and 200 partners pharmacies in Estonia, Latvia and Lithuania.
Ty Lehtmäe
Head of Marketing and Communication Centre
for Tamro Baltic