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Similar to Halo Top Creamery is Taking the World By Freezer: a Digital Strategy Proposition
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Halo Top Creamery is Taking the World By Freezer: a Digital Strategy Proposition
- 1. Halo Top Creamery is Taking the World by Freezer: a Digital Strategy Proposition With some killer word-of-mouth marketing, aesthetic social media posts, and appealing nutrition facts, Halo Top Creamery has made it’s way into the ice cream competition, but the brand isn’t exempt from needing some better tactics. Photo Credit: Food Navigator USA
- 2. Halo Top Creamery Digital Strategy: The Big Idea Halo Top Creamery does an amazing job at their digital marketing strategy, or so it seems. While they might be skating by with their current methods, it wouldn’t hurt for them to change up a few things to avoid melting against their competition.
- 3. Halo Top Creamery Digital Strategy: The Target Audience Photo credit: BookBub Partners Blog
- 4. Halo Top Creamery Digital Strategy: Social Media Instagram Twitter Photo credit: Halo Top Facebook
- 5. Halo Top Creamery Digital Strategy: Social Media Instagram Twitter 0 200,000 400,000 600,000 800,000 1,000,000 Instagram Twitter Facebook Number of Followers Number of Followers 715k 41.8k 783k
- 6. Halo Top Creamery Digital Strategy: Social Media - YouTube
- 7. Halo Top Creamery Digital Strategy: Online Advertising
- 8. Halo Top Creamery Digital Strategy: Inbound Marketing
- 9. Halo Top Creamery Digital Strategy: Website halotopcreamery.com
- 10. Halo Top Digital Strategy: Mobile halotopcreamery.com halotopcreamery.com halotopcreamery.com
Editor's Notes
- I was lucky enough to have chosen marketing-powerhouse Halo Top Creamery to study this semester.
- As I’ve studied Halo Top Creamery for the semester, I’ve been able to find that they do very well at growing their business and their online advertising by way of social media. As for Inbound Marketing and other forms of marketing other than word-of-mouth, they need a little work.
- It seems that Halo Top has gotten their target audience down pat. Their social media feeds, which are one of their main sources of advertising, are always appealing, catchy, and humorous. Their target audience could be any of these representations of people, and it’s obvious that they work to appeal to many with their witty captions, aesthetically pleasing social media feeds and excellent engagement with their followers. They truly try to please anyone when it comes to their flavors, their content, and their sales tactics.
- Halo Top Creamery does an amazing job at choosing an aesthetic for their social media posts and sticking to it, which makes their posts and their feeds beautiful and attractive. They have to do well on their social media content because its one of the only things doing marketing for them, besides word-of-mouth and their sparsely sent-out newsletters.
- Halo Top does really well on social media, but they need to step up their game. They’ve got more than 700,000 followers on both Facebook and Instagram, and a significant 41,000+ on Twitter. Regardless of their varying follower count and obvious differences in followers per platform, Halo Top is notorious for repeating content. This is something they could definitely improve upon. A small bit of effort in the content department to cater more to each set of followers on each platform would do them well. Apart from catering to different platform bases, it would show effort and initiative in the creation of their content, rather than just a one-and-done post on all platforms.
- Halo Top kills it in the social media competition against the other light ice cream brands. But something they need to be utilizing is YouTube. Compared to their other social media platforms, their channel is extremely neglected, which warrants their significantly smaller number of followers. If they were to utilize other forms of advertising, like paid ads and commercials, their YouTube could serve as the hub for their cool ads. If they can create great content for every other platform, they could use the same aesthetic and create amazing videography to boost their brand even more, and they should.
- Online advertising has obviously been dominated by a word-of-mouth tactic since the beginning of Halo Top as a company. However, the lack of effort in the advertising department might be deliberate, but will eventually leave Halo Top melted as the competition arises. The brand has proven itself to be really good at social media advertising, but they’d be much more dominant if they were to utilize other forms of advertising like paid media, which I’m honestly shocked they haven’t utilized yet.
- Halo Top is really good at their Inbound Marketing. Engagement on their social media is one of the most attractive things about their entire being. They’re witty, quick to respond to comments, and always reaching out when they come across someone with a concern or question. But they seriously lack in other ways of engagement. Compared to their engagement on social media, their email newsletter is weak, if I do say so myself. I haven’t received one in almost a month and the last was the release announcement of their newest seasonal flavor, which is sort of pictured above. That’s a screenshot from the last newsletter.
- Just like their other social media platforms, Halo Top’s website is clean, easy to navigate, and aesthetically pleasing. Their flavor locator, which has changed since I last wrote on it, was one of the only things I had a suggestion on. Previously, their flavor locator was hard to use and was actually just a store locator. Since then, they’ve changed it (per my suggestion, maybe? …kidding) to an actual flavor locator, which will make a world of a difference in their brand and sales. The only thing to make it better would be to include the seasonal flavors in the locator. Other than that, Halo Top does a decent job on their website. It took a while for the site to be updated to the Christmas seasonal flavor after it was announced, but they got there.
- The mobile website moves as smoothly as the regular website. It’s simple, easy to use, and not much changes from the original. It does use a sandwich navigation that just might be more aesthetically pleasing than their original menu. The “Us vs. Them” page is definitely very well thought-out and put together. The one thing Halo Top needs more than anything else (well, maybe not anything else, but they do need it desperately) is a mobile app. They could make their regular website their home base, but it would take the brand a step above the rest if they were to create a mobile app with their blog content, recipes, their social media feed, and fun, Halo Top-themed games.