SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Mkt304 - Marketing communication media
1. Individual assignment
Student: YenLTsb01571
Subject: MKT304
Teacher: TuNP
Topic: Make a presentation to address the use of marketing communicational me
in Vietnamese practice.
Assigned communicational media: Social media (Facebook)
2.
3.
4. Pros Cons
- Target marketing
- Relationship building
- Exposure
- Speed
- Low cost of entry
- Information access
- Customer service
- Give brand a personality
- Time consuming
- Loss of control
- Risk of negative feedback,
information leak, hacking
- Long time before ROI
- Privacy
- Irritation
13. Timely - Early noon: 11:15 am
- Evening: 7:45 pm, 8:00 pm
- Create habit for
audiences
Frequency - 2 days/post on holiday season
- Maximum 3 posts/week
- Only one post within a day
- Create comfort gap
to relax and catch up
news
- One shoot at one
time
Mood-aware Posts - Noon: release info about
minigame, contest
- Evening: prior inform about
contest/minigame, close game,
announce winners/prizes.
- New news, talkative
topics, relaxing news….
14. Content - Relevance
Relevant with brand positioning and target consumer
- Social tone: young, reliable, positive, inspired; use icon, sticker, emoji.
- Used words: hot phrase/word in current time in young community.
15. Content - Relevance
Relevant with chosen platforms
- Short, simple status.
- Use hashtag thoroughly.
- Shorten link.
- Video content: Food making.
- Gif.
17. Content - Relevance
Provoking: Encourage participation
- Create mini-game, contests with attractive content and prizes that fit
target audience hobbies and desire.
- Mechanism: using Facebook application, up/share photo/particular
content and viral it by likes & reactions, comments, shares, hashtag.
- Use Influencers participation (Miu Lê, Gil Lê, Thanh Duy, hot Fblogs) to
increase audience engagement.
18.
19. Cost for using Facebook do
marketing
Cost for run Facebook Ads: daily budget/lifetime budget,
CPC/CPM payment method.
Cost for build Facebook Apps.
Cost for hire agency to create content and manage fanpage
activities.
Cost for run activities likes contest, game on fanpage: prizes.
20. Effectiveness measurement method
Facebook insight Google analysis
- Page views, page likes, reach,
post engagement, videos, photo
view, post click.
- Traffic analysis: demographic,
organic/paid traffic.
- Source of traffic from Facebook.
Forum Seeding (aka Online Seeding) s just putting seeds on the forums, on the blog-sphere… with the aim to spread the client’s business through word of mouth, PR their products to everyone, provide products’ information and get feedback.
Read more: http://seo-agency.com.sg/what-is-forum-seeding.html
- Hot phrase/words: Thả thính, bung lụa, thích thì nhích, xát muối trái tim, cả nguồn sống bỗng chốc thu nhỏ lại…
- Hot phrase/words: Thả thính, bung lụa, thích thì nhích, xát muối trái tim, cả nguồn sống bỗng chốc thu nhỏ lại…
8:00 pm: one of three time people online Facebook
Evening is
- Hot phrase/words: Thả thính, bung lụa, thích thì nhích, xát muối trái tim, cả nguồn sống bỗng chốc thu nhỏ lại…