1. An Integrated Automated Communications Platform to Increase
Student, Alumni & Staff Engagement for Trade Schools and Higher
Education

2. About us
• Founded in 1998, Mindmatrix is the
leading provider of sales enablement and
automation tools

3. What do we do
• Provide you with tools that enable you to
engage in integrated marketing and sales
activities and automate your marketing
and sales activities across all channels
– Print
– Web, Email
– SMS
– Social media
• Help you engage in personalized one-to-one
communication with your students,
staff and alumni and manage multiple
types of marketing and sales assets easily

4. How Mindmatrix can assist you
• Increase prospective student enrollment with real-time
tracking and customization
• Manage your prospective student in-flow the smart
way
• Segment your prospective students so you know
whom to prioritize
• Increase prospective student, alumni and staff
engagement with personalized email, SMS and
mobile communication
• Reduce print costs by providing personalized
downloadable e-books, course brochures,
prospectus and application forms to your students
• Increase ticket sales by up-selling and cross-selling to
existing students and alumni
• Always stay in touch with your students and alumni
through drip marketing programs

5. Increase prospective student enrollment with
real-time tracking and customization
• Attract prospective students who are more
likely to sign up with you, using our well-targeted
landing pages & forms
• Search engine optimized web pages for
your key educational courses to drive sign-ups
• Get a 360 degree view of your prospective
students
– Understand their online behavior through
their digital footprint i.e. by tracking their
online behavior such as web visits, emails
opened, links clicked, materials
downloaded and form filled out

6. Manage your prospective student in-flow the
smart way
• Have your prospective students scored automatically
based on their attributes and behavior
– For example, someone who downloads your course
brochure is ranked higher than someone who just visited
your homepage and then navigated away
• Get email/SMS alerts/notifications on your smart phone
about important activities that your students, prospective
students or alumni engage in
• For example, get notified instantly when someone
downloads an application form or clicks on the “apply
online” link on your site, or when someone clicks on future
game schedules or ticket availability links

7. Segment your prospective students so you know
whom to prioritize
• Segment your hot leads (prospective students
more likely to enroll) from cold leads (those just
looking for information)
• Classify your prospective students into different
lists based on their interests and activities using
the smart lead segmentation tools and follow
up with relevant content --automatically
– For example, create two different groups—one for
students interested in language courses and one for
those who express interest in accounting courses and
then program the Mindmatrix platform to email the
groups course-specific information packets

8. Increase prospective student, alumni and staff
engagement with personalized email, SMS and mobile
communication
• Provide your prospective students,
alumni and staff a personalized, unified
experience across all communication
channels such as website, email, print
and SMS
• Customize your marketing/sales
communications in real-time to match
the student segments:
– You can personalize your website, emails and
other marketing and sales assets such as
course brochures and prospectus to match
the interests of your prospective students,
staff or alumni—in real-time

9. Reduce print costs by providing personalized
downloadable e-books, course brochures, prospectus
and application forms to your students
• Create personalized, high-impact
e-books, course
brochures, prospectus etc that
can be shared and downloaded
online
• Provide on-demand access to
centralized document storage
and template based approach
to sales and marketing
materials creation to cut down
obsolescence and print costs

10. Increase ticket sales by up-selling and cross-selling
to existing students and alumni
• Understand the interests and
buying behavior of your existing
students and alumni
• Use that knowledge to cross-sell
and up-sell to them
– For example: Send special discount
coupons for purchase of a team
jersey to someone who has
purchased tickets to a football game
• Use text messaging to run
contests and offer giveaways

11. Increase student/staff engagement levels
• Generate personalized alerts and
announcements for students,
alumni and staff via SMS and email
– For example, send personalized
application status emails, instant SMS
alerts upon application receipt or
acceptance or in the case of school
closure/delay or class cancellation
owing to weather conditions or other
emergencies
– Send e-mail and SMS notifications to
alumni about ticket availability for
upcoming games or alumni meet ups

12. Stay in touch with your students and alumni
always.
• Capture the interest of your
prospective students, existing
students, staff and alumni alike by
building a strong presence on social
media
– Mindmatrix offers automated Blog
postings, Facebook , LinkedIn & Twitter
updates
• Be connected with your students,
prospects and alumni through e-newsletters
and drip e-mails and
SMS—all sent automatically based on
pre-set conditions set by you

13. Thank you
2403 Sidney Street, Suite 150, Pittsburgh, PA 15203
Phone: 412.381.0230, Fax: 412.774.1992