Drive Your Own Book Sales: Marketing Strategies for Authors


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In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age.

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Drive Your Own Book Sales: Marketing Strategies for Authors

  1. 1. Drive Your Own Book Sales: Marketing Strategies for Authors Writer’s Digest Live Webinar February 17, 2011 Marketing Strategies @glecharles | #wdmarket Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World @digibookworld
  2. 2. Marketing Strategies @glecharles | #wdmarket A Publisher's View of the Digital Transformation Dominique Raccah, Publisher and CEO, Sourcebooks
  3. 3. Marketing Strategies @glecharles | #wdmarket <ul><li>“ Without great audiences we cannot have great poets.” </li></ul><ul><ul><li>Walt Whitman </li></ul></ul>
  4. 4. Great Audiences? <ul><li>“ If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.” </li></ul><ul><li>– Seth Godin “How to Fix the Publishing Industry” </li></ul>Marketing Strategies @glecharles | #wdmarket
  5. 5. Marketing Strategies @glecharles | #wdmarket I signed a print deal with a company that can email every single person who has ever bought one of my books through their website, plus millions of potential new customers. I've never had that kind of marketing power behind one of my novels. I'd be an idiot not to do this. -J.A. Konrath
  6. 6. Where is Your Community? <ul><li>You Don't Build Communities, You Enable Them </li></ul><ul><li>from the enable-people;-don't-define-them dept </li></ul><ul><li>What the rest of the internet has shown is that you build community not by building a community, but by enabling a group of people to do what they want. And that can include commenting on the news, creating the news or sharing the news among many other things. </li></ul><ul><li>There isn't a magic bullet to create a community -- but [publishers] should look to see what they can do to enable a community to form and then get out of the way. </li></ul><ul><li>--Mike Masnick, </li></ul><ul><li> </li></ul>Marketing Strategies @glecharles | #wdmarket
  7. 7. Marketing Strategies @glecharles | #wdmarket The social infrastructure of the community is much more important than the technology infrastructure.
  8. 8. Community? <ul><li>“ Because they are voluntary, people do not remain in communities that no longer meet their emotional or intellectual needs.” </li></ul><ul><li>--Henry Jenkins </li></ul>Marketing Strategies @glecharles | #wdmarket
  9. 9. Platform 101 Marketing Strategies @glecharles | #wdmarket <ul><li>Get Around </li></ul><ul><ul><li>Conferences, Workshops </li></ul></ul><ul><ul><li>Readings </li></ul></ul><ul><ul><li>Meetups </li></ul></ul><ul><li>Get Connected </li></ul><ul><li>Get Online </li></ul>
  10. 10. Platform 101 Marketing Strategies @glecharles | #wdmarket <ul><li>Get Around </li></ul><ul><li>Get Connected </li></ul><ul><ul><li>Blogs, Forums </li></ul></ul><ul><ul><li>Twitter Chats, Facebook & LinkedIn Groups </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Get Online </li></ul>
  11. 11. Platform 101 Marketing Strategies @glecharles | #wdmarket <ul><li>Get Around </li></ul><ul><li>Get Connected </li></ul><ul><li>Get Online </li></ul><ul><ul><li>Blog/Website </li></ul></ul><ul><ul><li>Twitter/LinkedIn </li></ul></ul><ul><ul><li>Goodreads </li></ul></ul><ul><ul><li>Amazon Author Central </li></ul></ul>
  12. 12. <ul><li>“ Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.” </li></ul><ul><li>Markets Are Conversations , CLUETRAIN MANIFESTO </li></ul>Marketing Strategies @glecharles | #wdmarket
  13. 13. Doing It Right Marketing Strategies @glecharles | #wdmarket <ul><li>It’s not about YOU </li></ul><ul><li>Find your niche </li></ul><ul><li>Have patience </li></ul><ul><ul><li>“ The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.” --Seth Godin </li></ul></ul>
  14. 14. Marketing Strategies @glecharles | #wdmarket Professional Resources
  15. 15. Marketing Strategies @glecharles | #wdmarket Contact / Q&A Guy LeCharles Gonzalez Director, Programming & Business Development Digital Book World @digibookworld @glecharles [email_address]