Rebranding Exercise

1. De Vere Venues
Rebranding Exercise

2. © De Vere Venues
Background
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De Vere Venues
The UK leader in dedicated business space, De Vere Venues hosts 2 million delegates and
90,000 meetings each year.
With over 30 unique locations throughout the UK, it has 30 years’ experience in the meetings &
events market, working with over 7,000 organisations.
Brief
The De Vere Venues brand had become staid, too corporate and lost its sense of fun. The
challenge was to position the brand in a distinctive way and breathe personality and life into its
communications.
Big Idea
To turn its ‘space’ into an ‘experience’
Tags
Brand, Identity, Typography, Infographics, Merchandise, Photography, Advertising, Digital, CRM
Campaigns, Social Media

3. © De Vere Venues3
Identity & Guidelines

4. © De Vere Venues
Merchandise
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5. © De Vere Venues
Photography
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6. © De Vere Venues
Advertising
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7. © De Vere Venues
Digital
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Display Advertising
Website
Rotating Carousel

8. © De Vere Venues
CRM Campaigns
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9. © De Vere Venues
Social Media
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