Developer relations KPIs

1. Developer Relations KPIs
by Tessa Mero

2. Oh hai ;D
● Communities:
○ (past)Joomla, PHP, API
○ (current) Vue.js,
Jamstack
● Developer, Teacher,
Advocate
● Hobbies: NFTs, video games,
NFTs, cooking, NFTs

3. What we will go over:
3
● Why focus on KPIs?
● What are OKRs
● Developer Relations KPI examples
● Alignment
● Breakout Session KPI Exercise!

4. Twitter Survey: Do you track KPIs?

5. 5
Why focus on KPIs?

6. 6

7. 7

8. 8
Launch...
Create...
Engage...
Grow...
Establish...
Become...
Make...
Drive...
Improve...
Align...
Expand...
Advance...

9. 9
Aspirational

10. 1
0
“If you set a crazy, ambitious goal and miss it,
you’ll still achieve something remarkable.”
- Larry Page (co-founder Google)

11. 1
1
Inspirational/Meaningful
Objective:
“to provide the best developer
experience when onboarding
our API ”

12. 1
2
Objective:
“to provide the best developer
experience when onboarding
our API ”

13. 1
3
Key Results

14. 1
4
Focus
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.

15. 1
5
Time Bound
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.

16. 1
6
Measurable
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third
party developers to get feedback
using our API by the end of Q3.

17. 1
7
Aggressive
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.

18. 1
8
More on KPIs
Keep in mind:
● Can be set by management (top-down)
● Can be set by team members (bottom-up)
● Can create an OKR and set an owner outside of
your team
● Objectives should stay between 3-5
● Key Results should be between 3-5
● You can align your teams objectives to:
○ Team level, department level, company level, or
even not aligning it at all

19. 1
9
Areas of Measurements - DevRel
● Awareness/Outreach (Awareness)
● Relationships (Awareness)
● New Sign-ups (self-service developers) (Revenue)
● Documentation (DX)
● For Smaller Companies (some KPI tips)
● Product (DX)
● Community (Awareness/DX)
● Support (DX)

20. KPIs with Awareness
2
0
● Awareness/Outreach
○ # of Mentions in blog posts, sponsorships,
webinars, events
○ # of social media responses, traffic, views
(Google Analytics)

21. 2
1
Relationships
○ # of developer feedback
○ # of solutions/resolutions made from developer
feedback/issues brought
○ # of interactions with developers and internal
devrel + # of social media likes, and amount of
time spent on specific pages
○ # of leads you can connect to other internal
teams to accomplish company goals
KPIs with Relationships

22. KPIs with New Sign-Ups
2
2
● Sign-Ups
○ # of published content talking about external
developers
○ # of published content on integrating your
product
○ # of interactions in the comments of content
○ Monitor # of content views, liked posts, traffic
levels based on what was published, time spent
on content page
○ # of sign-ups vs active sign-up ratio

23. KPIs with Documentation
2
3
● Documentation
○ Track # of frequently asked questions and
documenting them

24. KPIs with Small tech companies
2
4
● Creating simple guides to use your product for each
stage of their journey
● Monitor # of sign-ups based on guides being
released

25. KPIs with Product
2
5
● # of PRs submitted, open, accepted, and length of
time it’s open
● # of minutes it takes them to make their first API
request

26. KPIs with Community
2
6
● # of engaging developers in community
● # of contributors (if open source)
● # of maintainers
● # of engagements via StackOverflow, GitHub, Twitter,
Reddit, etc
● # of customers engaged vs customers not engaged
● # of high-value leads that are engaged on your open
source project
● # of content created by community
● % rate of growth by 100 x Annual Growth Rate x %
organic signups X % ARR from products

27. KPIs with Support
2
7
● # of repeat questions in support decreasing over
time

28. KPI Tools for Company
2
8

29. 2
9
● Team buy-in
● Department/management buy-in
● Show value of idea/project/strategy
● Speak in terms that is easily understandable
between technical/non-technical management
● Align with department/company level objectives
● Align with cross-team initiatives (this can be helpful)
Getting Company Buy-in

30. Dev Marketing KPIs are Not DevRel KPIs?
3
0
According to our survey, the top 2 DevRel KPIs were:
● 1. Registered developers accounts (48%)
● 2. Developer satisfaction score (48%).
On the other hand, the top 2 KPIs for developer
marketing were:
● 1. Page or video views (55%)
● 2. Unique visitors or IP addresses (54%)
Source: devrel-kpis.com, Stathis Georgakopoulos

31. KPIs ARE NOT performance metrics
3
1

32. 3
2
● Orbit - https://orbit.love
● Bitergia Analytics - bitergia.com
Tools for DevRel related tracking

33. 3
3

34. Tools for DevRel related tracking
3
4
● https://orbit.love/solutions/for-devrels
● Bitergia Analytics

35. Tools for DevRel related tracking
3
5
● https://orbit.love/solutions/for-devrels
● Bitergia Analytics

36. 3
6
● https://bitergia.com/bitergia-analytics/
●
https://bitergia.com/bitergia-analytics/

37. 3
7

38. 3
8
● Captains of Communities: https://discord.gg/cPZW4Hs4E2
● Look up #DevRel hashtag on Twitter
● Follow leaders on LinkedIn/Twitter communities
How do I find community leaders to
network with or recruit?

39. 3
9
KPI Exercise (10 minutes) 1. There are three options
for a KPI exercise. (pick
only one)
2. Create up to 3 Key
Results to match the
objective.
3. Share your results and
we will discuss!
(option 1) Personal OKR
Objective: Achieve the cleanest home using the least
resources
KR1:
KR2:
KR3:
(option 2) Santa Clause OKR
Objective: Deliver Christmas presents to every good child in
the world
KR1:
KR2:
KR3:
(option 3)
Objective: [Create your own - personal or business]
KR1:
KR2:
KR3:

40. Credits/Resources
4
0
● https://www.codemotion.com/magazine/dev-hub/co
mmunity-manager/devrel-success/ by Lorenzo
Ermigiotti
● https://blog.bitergia.com/2019/05/28/kpis-and-metric
s-for-devrel-programs/
● https://devrel-kpis.com/ by Orbit

41. Thank You.
Twitter: @tessamero
slideshare.net/tessa99