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Investor 
Presentation
What is SchoolTours ? 
The Mobile College 
Review App
What is 
SchoolTours ? 
Features : 
Location Sensitive 
Interactive 
Anonymous 
Integrated with Web-based 
reviews
The Company 
Background 
Founded – June 2010, Self-Funded 
Founder – Howard Page (3rd Start Up) 
AIB Software (Founded 1992) 
Sold to Platinum Technology in $10 Million in 1996 
Pixorium (Founded 2007)
The Team 
SchoolTours 
Keith Landis 
 Founder, Managing Partner 
•Collegiate Advisors 
 Director of Internal Ops & Specialty Sales, 
•MRU Holdings, Inc. (NASDAQ:UNCL) 
 Senior Vice President 
•Campus Door, Inc. (Sold to Lehman Brothers)
The Team 
SchoolTours 
Business 
Development 
•Development Team (4 People) 
• France, Poland, Pakistan and Bangladesh 
•Marketing (4 People) 
• US, Lebanon and Philippines 
• All are Contractors 
•Will hire full time when appropriate
The market 
21 Million 
College Students 
8 Million 
(High school seniors & 
Juniors) 
4 Million 
(High school 
Juniors)
How 
We attract users ? 
Scholarships 
mobile reviews 
additional entries for 
Additional reviews 
Referrals 
Cross-posting to 
Twitter or 
Facebook
How 
We Make Money ? 
 We gather email addresses 
for the scholarships 
•Monetize contact 
information 
 We lease message 
capabilities for the 
app 
•Each college has a 
“geo-fence” 
 We deliver digital content to 
the users
What 
We Have Accomplished ? 
 Designed and Implemented 
required technology 
 Developed ability to keep user 
identity secret 
 Developed social media link 
 Developed Self-Service Interface 
for content distribution 
•Mobile App 
•Web-site 
•Back-End Server
Competitions! 
College Prowler 
Unigo 
Cappex 
Students Review
Our 
competitive 
Advantage 
• Mobile App with Anonymous Reviews 
•Social Media Integration 
•Access to 1.5M 
• Home Schooled students 
•Member American School Counselor 
Association 
•Reviews, comments and photos of 
• high schools
Financials
How We will Spend 
Much We Need? 
 $ 250,000 - $ 500,000 
•Generate Revenue 
•Build User Base 
•Sales and Marketing 
•Technology 
Development 
• Android App (Prototype already in place) 
• Backend Updates 
•Legal 
•Contest Giveaway Due Diligence

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Howard ppt

  • 2. What is SchoolTours ? The Mobile College Review App
  • 3. What is SchoolTours ? Features : Location Sensitive Interactive Anonymous Integrated with Web-based reviews
  • 4. The Company Background Founded – June 2010, Self-Funded Founder – Howard Page (3rd Start Up) AIB Software (Founded 1992) Sold to Platinum Technology in $10 Million in 1996 Pixorium (Founded 2007)
  • 5. The Team SchoolTours Keith Landis  Founder, Managing Partner •Collegiate Advisors  Director of Internal Ops & Specialty Sales, •MRU Holdings, Inc. (NASDAQ:UNCL)  Senior Vice President •Campus Door, Inc. (Sold to Lehman Brothers)
  • 6. The Team SchoolTours Business Development •Development Team (4 People) • France, Poland, Pakistan and Bangladesh •Marketing (4 People) • US, Lebanon and Philippines • All are Contractors •Will hire full time when appropriate
  • 7. The market 21 Million College Students 8 Million (High school seniors & Juniors) 4 Million (High school Juniors)
  • 8. How We attract users ? Scholarships mobile reviews additional entries for Additional reviews Referrals Cross-posting to Twitter or Facebook
  • 9. How We Make Money ?  We gather email addresses for the scholarships •Monetize contact information  We lease message capabilities for the app •Each college has a “geo-fence”  We deliver digital content to the users
  • 10. What We Have Accomplished ?  Designed and Implemented required technology  Developed ability to keep user identity secret  Developed social media link  Developed Self-Service Interface for content distribution •Mobile App •Web-site •Back-End Server
  • 11. Competitions! College Prowler Unigo Cappex Students Review
  • 12. Our competitive Advantage • Mobile App with Anonymous Reviews •Social Media Integration •Access to 1.5M • Home Schooled students •Member American School Counselor Association •Reviews, comments and photos of • high schools
  • 14. How We will Spend Much We Need?  $ 250,000 - $ 500,000 •Generate Revenue •Build User Base •Sales and Marketing •Technology Development • Android App (Prototype already in place) • Backend Updates •Legal •Contest Giveaway Due Diligence