Samsung company data

1. Prepared By:
Kamal Ud Din.
Rafiullah.

2.  Introduction
 History
 Logo
 Mission Statement
 SBU
 Positioning
 Segmentation
 Targeting
 Promotion

3.  Samsung was founded by Lee Byung-Chull in
1938 as a trading company.
 South Korean Company.
 Largest information Technology company
measured by 2011 revenues.
 Assembly plant and sales network in 61
countries

4. 1974
Wafer fabrication started
1969
Company established
1972
Production of B/W TV sets began
1980
Korea Telecommunications
Corp. acquired
1988
Samsung Semiconductor &
Telecommunications merged with
Samsung Electronics Co.
1992
Company ranked world’s top DRAM supplier
1995
TFT-LCD mass production began
1994
256Mb DRAM
developed
1996
CDMA cellular services
commercialized
1970 1980 1990
History

5. 1997
Worldwide Olympic
Partner contract signed
1999
 World’s 1st to offer full line-
up of digital TVs
 Developed watch phone,
MP3 phone and TV phone
2003
Company became leader in
flash memory
2002
Production using 300mm wafer and
90nm processing technology started
2004
 S-LCD Corp., LCD joint venture with Sony established
 World’s 1st to develop and demonstrate Mobile WiMAX
2006
 World’s 1st Blu-ray
Player launched
 World’s 1st 50nm
1Gb DDR2 DRAM
developed
2007
World’s 1st
64Gb NAND
flash memory
developed
2005
 World’s 1st Satellite
and Terrestrial DMB
terminals launched
 World’s 1st 102”PDP
TV, 82”LCD TV,
and 71” DLP™ TV
developed
2009 ~ 2010
 Reorganized into stand-alone
businesses
 Acquired Samsung Digital
Imaging Co.
2000 2010
History

6.  1st logo was developed in the year in 1958.

7.  2nd logo was developed in the year 1979.

8.  3rd Logo was developed in the year 1993.

9. Focus on a limited number of
goals.
 Strong desire of growth and
constant innovation.
 Creating, providing and
maintaining high quality
products.
 Providing a new, innovative
and “potential revealing”
experience to customers.

10. Visual
Display
Mobile Telecom
System
IT
Solution
Digital
Appliance
Semi
Conductor
LCD
Digital
Imaging

11.  It focuses more on the real margin which
come from to high-end segment.
 Samsung concept store.
 Market making & category creation in small
towns.
 Wider care network.
 Access to Samsung care line.
 Pioneering in the 3G segment of mobile
phones.
 Created a unique brand image for itself as a
high and value driven hand

15.  Demographic by age:
-Middle age groups
-Teenagers
-Executive class
 Behavioral segmentation.
 Technological segmentation.
 Designing the new product on the latest trends.
 Apt prices for all income groups of the society.
 More of a B2B orientation.

16.  Trendy young people
 Professional
 Large business
 The common cellular phone user
 Organization such as: service to public safety
the government, and both utility and
manufacturing enterprises.
 Institutional sales for colleges
 Target is not only member driven but also
about acquiring and retaining customer.