Motorola

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Motorola

  1. 1. HISTORY OF NEARLY 80 YEARS
  2. 2. LEADERSHIP IN INNOVATION
  3. 3. knowledge
  4. 4. Technology
  5. 5. BRANDING
  6. 6. CARING FOR CUSTOMER
  7. 7. Support to the society
  8. 8. WINGS IN DIFFERENT SECTORS
  9. 9. Intelligence every where
  10. 10. History of motorola <ul><li>Galvin maufacturing corporation was founded in the year 1928 by Paul Galvin and Joseph Galvin. </li></ul><ul><li>It was named as motorola in 1930. </li></ul><ul><li>Most of motorolas products are radio related ,also the company is strong in semiconductor technology(ic for computers) </li></ul><ul><li>In September 1983 the firm made history of introducing worlds first commercial cellular device. </li></ul>
  11. 11. Where is intelligence everywhere taking motorola today
  12. 12. Motorola’s business segments <ul><li>1)Enterprise mobility solutions </li></ul><ul><li>2)Home and network mobility </li></ul><ul><li>3)Mobile devices </li></ul>
  13. 13. Motorola at a glance <ul><li>As of 31 dec 07 </li></ul><ul><li>No of employees 66,000 </li></ul><ul><li>(approx) </li></ul><ul><li>Key people </li></ul><ul><li>David W Dorman-chairman </li></ul><ul><li>Greg Brown –president and co ceo </li></ul><ul><li>Sanjay Jha- co ceo </li></ul><ul><li>countries of operation 72 </li></ul><ul><li>Revenue us $ 36.662 b </li></ul><ul><li>Operating income us$ 553.0 m </li></ul><ul><li>Net income us $ 49.0 m </li></ul><ul><li>R&d expenditure us $ 4.4 b </li></ul>
  14. 21. Bob Galvin’s reign <ul><li>Born October 9 1922 Wisconsin </li></ul><ul><li>Started working from 1940 and was president by 1956 </li></ul><ul><li>Improved the quality of products </li></ul><ul><li>Increase of turn over from 290 mil to 12 bil </li></ul><ul><li>Bill smith under his supervision developed six sigma </li></ul>
  15. 22. Type of structure followed <ul><li>Motorola till 2004 followed mechanistic structure </li></ul><ul><li>In 2004 Motorola reorganizes new streamline structure </li></ul>
  16. 23. Motorola’s business principles <ul><li>Responsibility to society </li></ul><ul><li>Responsibility to customers </li></ul><ul><li>Responsibility to environment </li></ul><ul><li>Responsibility to stake holders and employees </li></ul>
  17. 24. Organizational chart
  18. 25. Motorola financial statement
  19. 26. ATTACK OF THE CLONES Global Market % Q4 2006 2006 Q4 2007 2007 nokia 36.00 34.70 40.20 38.80 Samsung 11.20 11.30 14.00 14.30 Motorola 22.40 21.70 12.30 14.10 Sony ericsn 8.90 7.50 9.30 9.20 L G 5.80 6.40 7.10 7.20 Others 15.70 18.40 17.10 16.40 total 100 100` 100 100
  20. 27. SWOT ANALYSIS STRENGHTS WEAKNESS Leader in innovation Less user friendly Global brand reputation Less penetration Wide portfolio Fail in supply chain management Wide distribution Dint realize the potential of Asian markets Wide customer base OPPURTUNITIES THREATS Benefit of brand to widen its product line Nokia and other competitors Developing countries Perception of customers Risk involvement Promotional activities Very tangible No support from suppliers and consumers Asian markets
  21. 28. Analyzing Swot for Motorola Swot matrix Internal strengths External weakness External opportunities strength – opportunities strategy Weakness- opportunities strategy External threats Strength- threats strategy Weakness- threats strategy
  22. 30. Draw backs of the organisation <ul><li>Supply chain management </li></ul><ul><li>Poor brand awareness </li></ul><ul><li>Reaching customers </li></ul><ul><li>Organizational structure </li></ul>
  23. 31. Vision of motorola is to improve lives with the power of communication
  24. 33. conclusion <ul><li>Should end the barbarian wars of the clones </li></ul><ul><li>Should work more on organizational structure </li></ul><ul><li>Should work on supply chain management and dealers </li></ul><ul><li>Promotional activities for boost up in sales </li></ul>
  25. 34. ANY QUESTIONS B Y SOURCE INTERNET RAMESH YELURI <ul><li>Thank you </li></ul>

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