Anti-aging creams work to reduce the visible signs of aging by stimulating collagen production to reduce wrinkles and strengthen skin. They also help normalize pigment production to lighten dark spots and protect skin from further sun damage. Regular use of anti-aging creams leaves the skin looking fresher, radiant, and younger. A unique selling point of these creams is that many use natural ingredients which some consumers prefer and trust to prevent aging safely without side effects. Trial periods that allow returns are also used as incentives to encourage purchases.