A2 Media Studies Advertisement Planning Created by Craig Telford

1. {
Codes and conventions
of a Pop-up
By Craig Telford

2. • A pop-up is appears in front of a website at anytime without
warning
• The pop-up occurs when a user attempts to leave the page. It
is like a banner advert however it is more intrusive
• When a pop-up appears it makes the user interact with it
before they can proceed
• The most intrusive pop-ups also include more adverts after
being closed which essentially makes the user interact with
the advert as they want them to

3. • A pop-up will always include the name of the company
and the product if it is needed with the website link/ or
contact information
• It will also include any current offers from the company
that made the popup ad and can include exclusive
discounts only available though the popup ad