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Working with Student Government (OESS)
- 1. Working With Student Governments: how to build real student leadership on textbook affordability Kaitlyn Vitez, USPIRG
- 2. Agenda Context Pitching students Powermapping your targets Working with students
- 3. Kaitlyn Vitez, Higher Ed Campaign Director kvitez@pirg.org // @HigherEdPIRG
- 4. Why student organizing ? Students have been at the forefront of social change for decades. They want to develop their own skills AND to serve their community. Organizing builds power.
- 5. Why are students great advocates ? Relationships Access Stories Flexibility Friends Ambitious
- 6. Challenges of working with students Academic demands Semester schedule Other policy demands Lack of student power Short time on campus
- 7. Frames for OER advocacy Environmentalist Consumer protection Educational justice Open education Affordability Innovation
- 8. How to: choose your target
- 9. How to: choose and influence your target Who controls the money or flow of information? Who makes academic decisions? Who is the “gatekeeper?” Who do you have access to? Who do your allies have access to?
- 10. Tier 3 Low access and influence Tier 2 Some access or influence Tier 1 Highest access and influence How to: powermap
- 11. Tier 3 Clubs, faculty, unions Tier 2 SGA, deans, certain depts Tier 1 VCs, lawyer, Senate, wife Powermapped: RU
- 12. Tier 3 Clubs, faculty, unions Tier 2 SGA, deans, certain depts Tier 1 VCs, lawyer, Senate, wife Powermapped: RU
- 14. Potential student partners? Student government: individuals, committees, trustees Student clubs: political, enviro, justice, academic, cultural Classes: service learning, capstones Referrals: student life, library, faculty Other: student newspaper, grad students
- 15. Potential tactics Share information: cosponsor a poster or send an email Meeting with your target: make a direct ask! Legislation: pass resolutions in support of your policy handle
- 17. Potential tactics Media: pitch stories, collect and publicize data via surveys Grassroots: collect student stories and petitions Grasstops: do direct outreach to faculty via canvassing
- 18. Sample Survey
- 21. How to: plan Identify key dates and “boulders” Work backwards from your goals and priorities Reevaluate and adjust throughout year
- 22. How to: plan
- 23. How to: manage students Janelle (campaign coordinator) Tuki (soc media) Nicole (faculty) April (outreach) Arturo (database) volunteers
- 24. You’ve won! Now what? Do more research on what gaps exist in your program. Celebrate your successes. Use your champs to win over more faculty.
- 25. Kaitlyn Vitez, Higher Ed Campaign Director kvitez@pirg.org // @HigherEdPIRG Questions ?
- 26. Kaitlyn Vitez, Higher Ed Campaign Director kvitez@pirg.org // @HigherEdPIRG opentextbookalliance.org/materials
Editor's Notes
- Powerbuilding goes beyond who’s in office right now, it’s about wiring a district so that no matter who is in office, or who the campaign target is, we can activiate and flex our field muscle to win campaigns for years to come.
- day to day and keep your staff motivated to do it well: 1. Connect all of the field work back to the campaign story. Every piece of literature dropped needs to be connected to how it helps to solve the problem. Brief your staff on the goal, strategy, and tactics of the campaign. Help them to see how each piece of the field work we do is part of a strategic plan. 2. Show how everything adds up. The work that one person does on one day will not swing the campaign. But the work all of us do every day matters immensely. Refer back to the vision for the whole summer while also showing why every day counts; share the story of how your work fits in with the work we’re doing across the country, and the national totals your office is a part of. 3. Set specific, numerical goals and hold people accountable to them. There is no faster way for canvassers to stop doing field work than for their Field Managers and directors to stop setting goals and holding them accountable to them. The tools we have now will allow you to see your progress toward your campaign product goals and powerbuilding goals in real time, so be sure to use that with your staff. 4. Make sure the Campaign & Powerbuilding goals live and breathe in your office – they should be visible on the office walls, someone in the office is point on keeping up with our priority districts & what’s happening there, talking about them in announcements, talking about the campaign & field work when training new staff.
- Set specific numerical goals, rates, and benchmarks Create a schedule for regular meetings, trainings, and events, Set up a chain of command Connect every activity back to your campaign story
- Offer a variety of roles to fill
- Set specific numerical goals, rates, and benchmarks Create a schedule for regular meetings, trainings, and events, Set up a chain of command Connect every activity back to your campaign story