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OpenEd18 running effective surveys with students
- 1. Running Effective Surveys with Students
- 3. Kaitlyn Vitez, USPIRG // @HigherEdPIRG Kharl Reynado, ConnPIRG// @SignedKMRey Evan Rufano, SUNY OER // @SUNYOldWestbury
- 4. Grassroots Organizing 102 Build up your taskforce Identify holes in your existing knowledge or program Develop a marketing plan Communicate regularly to assess your strategy Make a plan to share your findings to target your decision maker
- 5. But first… how can students help in this? Have access to all parts of campus community Have a personal stake in project’s success Already know how to run campaigns Adept at social media Know how to make OER fun and engaging
- 6. But first… how can students help in this? sit on many communities and and planning boards work with statewide student association against tuition hikes work to raise awareness of mental health, food insecurity, fiscal policy appropriate club funding and coordinate activities board listening tours
- 7. Who should be on your OER taskforce? Librarians Faculty Admin Students ???
- 8. Brainstorming with your taskforce
- 9. Brainstorming with your taskforce What point do you need to prove to expand or maintain your program? Who are you looking to influence? What do they care about? Do you know how students are affected by the cost of college? How are people hearing about your OER program? How effective is your current marketing strategy? What is on your wish list? What facet of open ed is not represented in the current narrative?
- 10. Brainstorming with your taskforce Qualitative: the feedback form
- 11. Brainstorming with your taskforce Quantitative: the survey
- 12. Marketing your survey Have a mix of passive and active outreach Work with all stakeholders to reach different communities Enlist student groups and faculty to spread survey digitally
- 13. Implementing the survey Lay out clear participation and demographic goals Communicate regularly to adjust plan Have a databasing plan
- 14. Sharing your findings strategically Pitch news outlets that will excite your base or reach your target Ask allies to share key findings with a call to action, find new messengers Have a follow up plan to keep the momentum going Incorporate key stats into your outreach and storytelling
- 15. Kaitlyn Vitez, USPIRG // @HigherEdPIRG Kharl Reynado, ConnPIRG // @SignedKMRey Evan Rufrano, SUNY OER // @SUNYOldWestbury