1. Mobile Marketing
By Kimberly Jackson
March 13, 2016
COMM 4318
Mobile Marketing | University College
IN GOD’S TIME
2. About In God’s Time
In God’s Time, LLC. is a contemporary Christian apparel
line created by Chanel Pittman. In God’s Time features
men, women and children’s clothing with its signature
clock logo featured on various items and accessories
such as t-shirts, sweat-shirts and tote bags.
3. Mission
To fill a gap in the clothing and apparel industry, which
lacked representation for young, creative and outgoing youth
and young adults wishing to express their religious beliefs
through fashion.
4. In God’s Time Business Goals
To establish the image of an “all inclusive” Christian brand
where both traditional and non-traditional Christians are
accepted
To enter the mainstream fashion market
To enter international fashion markets
To open a store-front site in North America by 2017
To increase yearly sales by 20%
To obtain investors by 2016
6. Mobile Marketing Objectives
Increase social media presence
Increase international interest in brand
Increase traffic to website
Increase event ticket sales
7. Omni-channel Marketing
Allow customers to purchase goods online/mobile and receive them in
person pick-ups or via mail
Allow customers to “save” purchases for later
Allow customers to put purchases in online “basket” and confirm
purchase in-store
Connect all social media platforms with website
8. Mobile Vision
Increase customer communication by allowing multiple communication/purchase channels via:
Social Media
Contests
Linked posts
E-mail
Purchase/inquire about goods
Send, receive updates on goods and events
IGT App
Purchase items or tickets to events
Receive reminders for upcoming events
Get updates on new services products
Get daily inspirational quotes/memes
9. Social Media GoalsPhase1
Increase social
media
presence
-Create Facebook and
Instagram pages
-Create new social
media hashtags
-Use Christian TV and
Phase2
Use social
media to drive
traffic to
website
-Integrate social
media on site
-Display social media
links on website
Phase3
Increase
international
interest
-Utilize international
cultural icons on
social media
10. Social Media Sites
Follow In God’s Time on Instagram!
Friend us on Facebook!
Follow us on Snapchat!
11. Sample Social Media Posts
Check out the Johnson family rocking their In God’s Time T-shirts! Show
us how you rock yours using the hashtag #IrockIGT
#IGT #Christian #Fashion #Ingodstime
The In God’s Time Fashion Show is almost here! Do
you have your tickets? If not, visit
www.ingodstimellc.com to get them NOW!
10 second video message: Hey guys!
Come visit us at the multicultural festival
now!
12. Strategy for gaining followers
Begin following and friending large numbers of people
Like multiple pictures
Comment on pages
Encourage new followers to tag friends in IGT photos they like and share Facebook
posts
Tag a friend who would love this
shirt! #InGodstime
16. Share content more than once
Same message, different photos
Re-gram and re-post users who tag us
Strategy for posting and content
marketing (cont’d)
17. Targeting Key Influencers
Sample social media pitch to
various Christian music/movie and
radio personalities such as
Dana Chanel and Marcus D. Wiley:
*IGT is willing to pay for promotion (up to
Certain dollar amount) if necessary.
Good Morning,
My name is Chanel Pittman and I am the creator of In God’s Time LLC, a
contemporary Christian clothing line. I am also a member of the Prince
William Chapter of the National Coalition of 100 Black Women. I had a
chance to meet you last year, as you have hosted our annual fundraiser
gala.
In God’s Time LLC offers fashionable Christian apparel for men, women
and children. The logo for IGT is a large clock, with the words “In
God’s Time” in the middle. The removal of the hands on the clock
reminds us that time is not running out, nor moving too fast. We
should always remember that things do not come to us on our time, but
in God’s time, instead.
In God’s Time would be honored if Marcus D. Wiley would be willing to
support the message and clothing line by wearing the men’s leather
sleeve sweatshirt. IGT will provide Mr. Wiley with apparel to promote
on his social media pages. If interested, please forward sizing
information and any other requirements to chanelpittman.cp@gmail.com.
For more information on In God’s Time, please visit www.ingodstimellc.com.
I look forward to hearing from you,
Chanel M. Pittman
CEO
In God’s Time, LLC
18. Video
IGT will use video to promote upcoming fashion shows, post new commercials,
and to give customers an “inside look” on what the designers are doing.
Post will be consistent on all three social networks
https://www.youtube.com/watch?feature=player_embedde
d&v=23koWIqPENY
19. Key Performance Indicators
Sales
Sales Growth
Average purchase value
Product performance
Marketing
Visits to site
Return Visitors to site
Average time spent on site
Social Media
Number of social media
followers
Key social metrics
Use of IGT hashtags
20. In God’s Time Spring Fashion Show
Contest Description
Social media contest
Followers use the
hashtag #MyInGodsTime
to showcase the
creative/fashion forward
ways they wear IGT
Prize: VIP Tickets to
Spring fashion show
21. Execution
Announce contest on website and via social media tools
Create new hashtag specifically for users
Re-post contestant submissions and ask for follower feedback/likes, votes
Announce winner via social media
22. Goals & Success
Sold out fashion show
100 new followers
At least 50 contestants
20% increase in IGT hashtags use
23. The IGT App
Download the IGT App Now! Stay connected with the IGT
Get updates on the latest IGT fashion
Find out where IGT will set up shop in your
area
Get tickets to IGT fashion shows
Make purchases
Submit your IGT photos
Get daily inspirational quotes
In God’s Time Mobile
Business
24. Cost of Creation
$50,000 based on some the following details:
IOS and android compatible
Login via e-mail or social media
In-app purchase (services or goods)
Ratings promt
Custom app icon
25. Advertising and Launch
Enter current customer information in app database for ease of installation
Launch demo app video
Socialize app via e-mail, social media, website and in person interaction for new
and potential customers
Give customers option to download app via text or e-mail message
26. App Store Optimization
Title: In God’s Time Mobile
Keywords: God, fashion
Description: In God’s Time Mobile app allows customers to stay connected with
IGT 24/7. Customers can get daily product updates, event notification, purchase
tickets and products, opt into daily spiritual messages and so much more!
Screenshots
Video trailers
Reviews and ratings
27. Measurement and KPIs
Number of downloads
Engagement
Retention
App Rating
Purchases
Notification “opt ins”
28. Stickiness Factor
Irresistible information: IGT mobile will allow you to stay connected 24/7
Catchy new slogan “In God’s Time, the time is NOW!”
Displayed on all IGT communications for repetition
