1. & T H I S I S H O W I ’ L L C H A N G E T H E W O R L D .

2. CHANGING THE
WORLD CALLS FOR
INNOVATION.

3. HOWEVER,
INNOVATION IS A
LOT EASIER SAID
THAN DONE.

4. An out-of-the-box idea that perfectly meets people’s needs
may be infeasible or unprofitable for an organization to
implement, and be abandoned on the organization’s shelf.
On the other hand, a play-it-safe idea that’s low-cost or easy
to implement may not truly address people’s needs, and also
be abandoned on the market shelf.

5. OKAY. SO WHY SHOULD YOU CARE?
Because I witnessed first-hand in Uganda how important it
was to have business and design working together for social
innovation.
An idea thought up by human-centered designers lacked
consideration for the bank that would implement it, and the
idea was eventually scrapped. The bank, in return, ignored
how design could help change it’s lending-focused culture and
struggled to bring financial inclusion to the marginalized.

6. THAT’S WHY INNOVATION, ESPECIALLY
SOCIAL INNOVATION, NEEDS DESIGN AND
BUSINESS TO BE SUCCESSFUL.
When innovation is informed by both disciplines, a well-
designed solution emerges that not only meets people’s
real needs, but also makes real business sense.

7. ALRIGHT. SO HOW I
DO THAT AS A DESIGN
STRATEGIST?

8. T H E I N T R O
Who I am
DESIGN
THINKER
BUSINESS
STRATEGIST
Service Design
Design Research
Facilitation
Graphic Design
Illustration
Ideation
Storyboarding
Journey Mapping
Ivey Business School
Economics
Marketing
Financial Analysis
Social Innovation
Accounting
Microfinance
Behavioural Economics
+

9. T H E P R O C E S S
How I solve problems
INSIGHT IDEA IMPLEMENTATION

10. INSIGHT
IDEA
IMPLEMENTATION

11. T H E I N S I G H T
How I find insight
THE DESIGN
QUESTION
What do people
need?
I N S I G H T S
U S E R
R E S E A R C H
D E S K
R E S E A R C H
E M PAT H Y

12. T H E I N S I G H T
How I find opportunity
THE BUSINESS
QUESTION
What are the
opportunities?
W H AT W E
C U R R E N T LY
O F F E R
W H AT
P E O P L E
N E E D
O P P O RT U N I T Y

13. INSIGHT
IDEA
IMPLEMENTATION

14. T H E I D E A
How I think big
CO-CREATION +
IDEATION +
PROTOTYPING…

15. T H E I D E A
How I think possible
IMPACT TO
END USERS
IMPACT TO
ORGANIZATION

16. INSIGHT
IDEA
IMPLEMENTATION

17. T H E I M P L E M E N T A T I O N
How I deliver the lightbulb
DESIGN DELIVERABLES
Design principles and
prototypes specific to the
product or service

18. T H E I M P L E M E N T A T I O N
How I deliver the circuit
BUSINESS DELIVERABLES
Implementation plans and
resource requirements to
bring the design to life.

19. INSIGHT
IDEA
IMPLEMENTATION
THE BIG PICTURE

20. T H E B I G P I C T U R E
How I get to innovation
INSIGHT
FIND
INSIGHT
FIND
OPPORTUNITY
DESIGN
IDEA
THINK
BIG
THINK
POSSIBLE
IMPLEMENTATION
DELIVER THE
LIGHTBULB
DELIVER THE
CIRCUIT
BUSINESS
INNOVATION

21. SO… LOOKING FOR A
DESIGN STRATEGIST
WHO CAN BRING BOTH
DESIGN & BUSINESS TO
THE TABLE?

22. justinaceeli@gmail.com
justinali.portfoliobox.net
linkedin.com/in/justinali
Toronto, Canada
LOOK NO
FURTHER.
LET’S TALK.