Presentation 5 for EECS 441

1. Helping Gmail users organize their email by preventing unwanted
emails from entering their inbox.
441 Winter Section 2 -
Jacob Abraham, Justin Long, Yan Sun, Thomas Ju
UnSubMe

2. For Gmail users
Who are dissatisfied with an inbox filled with unwanted emails.
Our product is a chrome extension
That organizes their inbox by helping them archive and delete emails.
Unlike Gmail’s built in tools,
Our product lets users quickly organize their inbox.
Elevator Pitch

3. Secret Sauce
Simple & Easy to Use

4. Comparison With MVP1
MVP1
MVP2
● Help Dialog
● Delete emails setting
● Improved UI consistent with Gmail
style

5. Testing Approach
● Tested 5 users
○ 3 New, 2 Old
● Testers used the app independently at home as they used their email
and also in the presence of the development team for 15 minutes.
● On avg, a user tested our app for 30 min (15 min with us + 15 min on
their own).

6. User Testing Summary
Importance (1-5) Satisfaction (1-5)
Feature of app: Archive Sender 4.4 (+0.4) 4.8 (+1.0)
Feature of app: Delete All Emails From Sender 4.2 (+1.0) 4.4 (+0.8)
Feature of app: Help Menu 4.2 (+0.8) 4.4 (+1.0)
OVERALL Rating 4.27 (+0.74) 4.53 (+0.93)

7. Quotes from Users
● “I like that there is a warning before I delete emails. It makes me trust the
extension more.”
● "I could find the walkthrough intuitively. There is no need of explanation for
UnSubMe"
● "With the option of deleting archived emails in the inbox, I could clean up my
inbox in minutes."

8. Revisit Hypothesis
Jason wants to prevent emails from unwanted senders from
entering his inbox with one click.
👍

9. Two Things Learned
● Keep products simple and focus on one problem
● Listen to your users, even when the feedback is different
then what you expected.