2. Elevator Pitch
● For students who engage in multiple GroupMe chats...
● who are dissatisfied with having no option to selectively
filter messages.
● Our product is a keyword-based message filter…
● that provides control over which messages you get
notifications for.
● Unlike the mute feature on many messaging
platforms…
● our product notifies you only when you receive an
important message.
3. Change since MVP 1
1. Tighter integration with GroupMe.
2. Cleaner UX: separation of chat and keywords.
3. QOL changes: add, select, and delete keywords.
4.
5.
6. User Feedback
“I like being able to store
keywords. It makes the app a lot
easier to use. Also, the UI
definitely saw an improvement.”
“The checkboxes made the
interface more intuitive. I like
that I can see all my chat
messages too.”
7. Our Hypothesis
Group chat users are often
overwhelmed by the sheer number of
incoming messages in large group
chats.
8. Key Takeaways
2. Better to have a
focused app that
does one thing well
than a broad app that
does 10 things poorly.
1. Nailing the UI/UX
(and making it idiot-
proof) is crucial to a
successful app.
Editor's Notes
Good afternoon! We are Alex Ruan and Siwei Wang. Today, we’d like to talk to you about In The Loop. Our mission is to keep you informed about only the messages that you care about.
