C4IR Conference Series 2019 Building the Ecosystem for Building Ecosystems of Items PragmatIC Technologies

1. Revolutionising electronics in
everyday items
5th HVM New Materials 2019, 6-7 November
Cambridge, UK
www.cir-strategy.com/events
www.pragmatic.tech
Dr Richard Price, CTO & Co-Founder
© PragmatIC

2. Company overview
✧ Founded in 2010, now >80 staff
✧ Based in Cambridge and Sedgefield, UK
✧ Strategic shareholders include:
✧ World’s leading semiconductor IP company
✧ More than 130 billion ARM-based ICs
✧ Powers 90% of mobile devices
✧ Fortune 500 company
✧ Leader in labelling & packaging materials
✧ World’s largest RFID inlay manufacturer
✧ Highly experienced technology investor
✧ Support category leading businesses based on
brilliant technologies
5th HVM New Materials 2019, Cambridge
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3. Reinventing electronics
✧ Sub-cent electronic circuits
✧ Thinner than a human hair
✧ Flexible and conformable
✧ Durable and shock resistant
✧ Environmentally friendly
The potential to connect everything…
5th HVM New Materials 2019, Cambridge
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PragmatIC makes Flexible Integrated Circuits (FlexICs)

4. Reinventing electronics
✧ Self contained clean environment
✧ Fully automated and software controlled
✧ Billions of FlexICs p.a.
✧ 100x lower capex than Si fab
✧ 100x smaller footprint
✧ 100x faster production cycle
Highly scalable modular production
5th HVM New Materials 2019, Cambridge
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FlexLogIC® “fab-in-a-box”

5. Connecting everything
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Quantity
IC cost
Millions
$100+
Computers
5
Billions
$1–10
Smart devices Smart objects
Trillions
~1¢
5th HVM New Materials 2019, Cambridge

6. Why smart objects?
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The starting point is item-level identification
Benefits proven with >10 billion RFID tags per year
Return on
investment 12%
Profit
margin 9% 14%
Shrinkage 75%
Sales 20%
Stock
holding 20%
Stock
accuracy 63% 99%
Source: https://www.mojix.com/business-case-rfid-retail/

7. Digital traceability enables big data
5th HVM New Materials 2019, Cambridge
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Start of life Supply chain In store At home End of life
Item-level digital identity and information
Big data analytics/AI based on real-time item-level information

8. RFID/NFC for everyday products
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FlexICs reduce total inlay cost by up to 80%
FlexIC RFID/NFCSilicon RFID/NFC
FlexICs also enable extreme thinness, flexibility & durability
FlexIC sheet FlexIC-based inlay
FlexIC = Flexible Integrated Circuit
Silicon IC wafer Silicon-based inlay

9. Mass market opportunity example
5th HVM New Materials 2019, Cambridge
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Source: http://www.rfidjournal.com/articles/view?17389
Requires ~1¢ tag price
100 billion tags by 2025
$1Bn opportunity
for just 5 convenience stores!

10. RFID/NFC market growth
0 10 20 30 40 50 60 70 80 90 100
2013
2018
2023
2028
Billions of RFID/NFC tags p.a.
5th HVM New Materials 2019, Cambridge
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“The rapid adoption of PragmatIC’s ultra-low-cost technology has the potential
to increase the addressable market by an order of magnitude or more.”
– Raghu Das, CEO, IDTechEx
Source: IDTechEx RFID Report 2019; figures shown only for applications directly addressable by PragmatIC

11. ConnectIC® product family
✧ PR1100 series launched February 2019
✧ Proximity HF RFID for closed system applications
✧ Ultra low cost tags with customisable protocol/data
✧ Proprietary low cost readers to optimise total solution
✧ Rapid SKU-level or item-level identification
✧ Other standard products in development
✧ Also customer-bespoke RF FlexICs
Orders for >20M units in first 2 months!
5th HVM New Materials 2019, Cambridge
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Range of RF FlexICs

12. Broad customer base
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RFID companies Consumer goods
Toys & games
Healthcare
and more…
e.g.
e.g.
e.g.

13. Case study: “Necomada”
See more at http://necomada.eu/
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 720897
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Nano-enabled Conducting Materials
Accelerating Device Applicability
5th HVM New Materials 2019, Cambridge
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14. FlexIC design
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FlexIC Foundry™ enables rapid design iteration cycles
Product
specification
Schematic
design
Test &
verification
FlexIC
fabrication
Physical
layout
Optimised
FlexIC
PDK
Process
Design
Kit
Devices
Models
Design rules
Cell library

15. 15
Discrete
Components
Future Applications
Greater integration, complexity and value
5th HVM New Materials 2019, Cambridge
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Integrated
Systems

16. 16
What will you create?
www.pragmatic.tech

17. Thank you
www.pragmatic.tech
© PragmatIC
5th HVM New Materials 2019, Cambridge